{"id":343069,"date":"2024-02-07T10:56:29","date_gmt":"2024-02-07T09:56:29","guid":{"rendered":"https:\/\/agence-samba.com\/?page_id=343069"},"modified":"2024-08-20T12:27:58","modified_gmt":"2024-08-20T10:27:58","slug":"la-boite-a-outils-de-la-communication-responsable","status":"publish","type":"page","link":"https:\/\/agence-samba.com\/en\/agence-de-communication-responsable\/la-boite-a-outils-de-la-communication-responsable\/","title":{"rendered":"La bo\u00eete \u00e0 outils de la communication responsable"},"content":{"rendered":"

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La bo\u00eete \u00e0 outils de la communication responsable<\/a><\/h1>\n

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Le secteur de la communication prend de plus en plus la mesure des enjeux de responsabilit\u00e9 pour contribuer \u00e0 la transition de notre mod\u00e8le de soci\u00e9t\u00e9. Vous souhaitez vous engager dans cette d\u00e9marche ? Communiquer dans le respect des valeurs sociales et environnementales<\/strong> ? D\u00e9couvrez notre bo\u00eete \u00e0 outils de la communication responsable.<\/a><\/span><\/strong><\/span><\/p>\n

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Diffuser des messages responsables<\/strong><\/h2>\n

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Une communication authentique<\/strong><\/h4>\n

La communication responsable<\/a><\/span> passe en premier lieu par la d\u00e9livrance d\u2019<\/span>un message authentique et de qualit\u00e9<\/b>. Partager ses r\u00e9ussites et ses \u00e9checs en toute honn\u00eatet\u00e9 est une fa\u00e7on de cr\u00e9er <\/span>une relation de confiance<\/b> avec son public et d\u2019<\/span>asseoir sa l\u00e9gitimit\u00e9<\/b>.\u00a0<\/span><\/p>\n

Pour <\/span>communiquer de mani\u00e8re coh\u00e9rente<\/b>, il s\u2019agit d\u2019identifier clairement ses valeurs et sa raison d\u2019\u00eatre, piliers de <\/span>l\u2019identit\u00e9 de marque.<\/b> Cela suppose de r\u00e9interroger constamment ses choix et de les incarner dans ses supports de communication. Des<\/span> engagements utiles et r\u00e9els<\/a> <\/b><\/span>sont le meilleur moyen d\u2019inspirer sa cible\u202f!<\/span><\/p>\n

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Les outils pour une communication authentique<\/h2>\n

Agenda 2030 <\/span>La bo\u00eete \u00e0 outils ODD<\/a><\/strong><\/span>
Vous connaissez les Objectifs de d\u00e9veloppement durable (ODD) ? Cette bo\u00eete \u00e0 outils compl\u00e8te vous aidera \u00e0 les int\u00e9grer dans vos projets et votre politique interne.<\/span><\/p>\n

BPI France <\/span>Se doter d\u2019une raison d\u2019\u00eatre<\/strong><\/span><\/span><\/a>
Ce guide pratique propose une m\u00e9thodologie in\u00e9dite pour accompagner les dirigeants de PME-ETI dans la d\u00e9finition de leur raison d\u2019\u00eatre, focalis\u00e9e sur des enjeux sociaux, soci\u00e9taux ou environnementaux.<\/span><\/p>\n

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Le respect de l\u2019humain<\/strong><\/h4>\n

La d\u00e9marche de <\/span>communication responsable<\/span><\/a><\/span> s\u2019attache \u00e0<\/span> faire \u00e9voluer les mentalit\u00e9s<\/b> et \u00e0 <\/span>promouvoir des comportements \u00e9thiques<\/b>, dans le respect des individus. C’est pourquoi, il en va de la responsabilit\u00e9 sociale des annonceurs d\u2019\u00e9valuer l\u2019impact de leur message sur la soci\u00e9t\u00e9.<\/span><\/p>\n

On veillera donc, dans ses actions de communication, \u00e0 <\/span>pr\u00e9venir les d\u00e9rives<\/b> telles que la diffusion de st\u00e9r\u00e9otypes ou l\u2019incitation \u00e0 la surconsommation. En outre, le <\/span>greenwashing<\/b> ne concerne pas uniquement les grandes entreprises : veillez \u00e0<\/span> contr\u00f4ler vos campagnes de communication<\/b> afin de d\u00e9livrer un message pr\u00e9cis et sinc\u00e8re.<\/span><\/p>\n

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Les outils pour des campagnes de communication respectueuses de l\u2019humain<\/h2>\n

ADEME <\/span>L\u2019outil anti greenwashing<\/a><\/strong><\/span>
Ce test, propos\u00e9 par l\u2019ADEME, \u00e9value la qualit\u00e9 de votre d\u00e9marche et votre l\u00e9gitimit\u00e9 \u00e0 utiliser des arguments autour de l\u2019\u00e9cologie et du d\u00e9veloppement durable.\u00a0<\/span><\/p>\n

ARPP <\/span>Recommandations applicables \u00e0 la communication publicitaire<\/a><\/strong><\/span>
Les Recommandations de l\u2019ARPP (Autorit\u00e9 de R\u00e9gulation Professionnelle de la\u00a0<\/span>Publicit\u00e9) proposent un cadre d\u00e9ontologique \u00e0 toute forme d\u2019expression publicitaire : respect de la personne, appel \u00e0 la g\u00e9n\u00e9rosit\u00e9, d\u00e9veloppement durable, etc. Un incontournable.<\/span><\/p>\n

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Une d\u00e9marche transversale<\/strong><\/h4>\n

Communiquer de mani\u00e8re responsable, c\u2019est aussi embarquer l\u2019ensemble de ses parties prenantes dans <\/span>une d\u00e9marche globale et une vision commune<\/b>. Ainsi, pour garantir le sentiment d’appartenance au sein de vos \u00e9quipes, n\u2019h\u00e9sitez pas \u00e0 <\/span>impliquer vos collaborateurs<\/b> et b\u00e9n\u00e9voles<\/b> !\u00a0<\/span><\/p>\n

De la conception \u00e0 la diffusion, travailler votre plan de communication responsable <\/span>de mani\u00e8re collaborative<\/b> vous permettra de nourrir <\/span>un cercle vertueux,<\/b> en interne et en externe.<\/span><\/p>\n

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Les outils pour mobiliser ses parties prenantes<\/h2>\n

Union des Marques <\/span>Le programme FAIRE<\/a><\/strong><\/span>
Le programme FAIRE est un r\u00e9f\u00e9rentiel con\u00e7u pour accompagner le changement et piloter collectivement les avanc\u00e9es des organisations en mati\u00e8re de communication responsable. Il d\u00e9livre des actions concr\u00e8tes, structur\u00e9es autour de 15 engagements.<\/span><\/p>\n

OCR <\/span>Le tableau de bord de la communication responsable<\/a><\/strong><\/span>
L\u2019Observatoire de la consommation responsable (OCR) a publi\u00e9 ce tableau de bord pour aider les agences et les entreprises \u00e0 se situer au regard de la communication responsable. Bien qu\u2019il soit destin\u00e9 au march\u00e9 qu\u00e9b\u00e9cois, le document contient une check-list tr\u00e8s compl\u00e8te pour concevoir des campagnes responsables.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb admin_label=\u00a0\u00bbService Section Title\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ max_width=\u00a0\u00bb900px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px||||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Des outils de communication responsable pour \u00e9co-concevoir ses campagnes<\/strong><\/h2>\n

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Une communication print responsable
<\/strong><\/h4>\n

Si la v\u00e9racit\u00e9 des propos est essentielle, la conception de vos outils de communication doit \u00e9galement <\/span>refl\u00e9ter votre responsabilit\u00e9 sociale<\/b> et environnementale. Vous souhaitez diffuser un flyer, une affiche, une brochure ? Commencez par<\/span> questionner l\u2019utilit\u00e9 et la dur\u00e9e de vie<\/b> de votre support.\u00a0<\/span><\/p>\n

Les bonnes pratiques d\u2019\u00e9co-conception ne s\u2019arr\u00eatent pas aux seuls choix li\u00e9s \u00e0 l\u2019imprimerie\u00a0 (papier, grammage, encres, fa\u00e7onnage). D\u00e8s la conception, <\/span>les choix graphiques et le format <\/b>peuvent \u00eatre optimis\u00e9s. De la m\u00eame mani\u00e8re, prenez le temps de <\/span>r\u00e9fl\u00e9chir \u00e0 la diffusion<\/b> de vos supports imprim\u00e9s, notamment en ce qui concerne le poids et le transport.<\/span><\/p>\n

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Outils pour \u00e9co-concevoir ses supports graphiques<\/h2>\n

CITEO <\/span>Guide de l\u2019\u00e9co-encrage<\/a><\/span><\/strong>
Ce guide complet vous aidera \u00e0 faire les meilleurs choix graphiques pour r\u00e9duire l\u2019impact environnemental de vos emballages et de vos supports papier.<\/span><\/p>\n

ADEME <\/span>Choisir son papier et son imprimeur\u00a0<\/a><\/strong><\/span>
S\u00e9lection d\u2019un prestataire engag\u00e9, choix du papier et des encres, optimisation de l\u2019impression au bureau : cet article de l\u2019ADEME offre un panorama complet des options disponibles pour limiter l\u2019impact environnemental durant la phase d\u2019impression.<\/span><\/p>\n

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L\u2019\u00e9co-conception des projets digitaux
<\/strong><\/h4>\n

Concevoir un projet digital a aussi <\/span>des impacts sur notre environnement<\/b>, puisque 3,5 % de l\u2019empreinte carbone mondiale est li\u00e9e au num\u00e9rique. 78 % de ces \u00e9missions sont li\u00e9es \u00e0 la fabrication du mat\u00e9riel, et 21 % concernent la phase d\u2019usage.<\/span><\/p>\n

S\u2019il devient donc n\u00e9cessaire de<\/span> conserver son mat\u00e9riel informatique<\/b> le plus longtemps possible, certaines bonnes pratiques sont \u00e0 conna\u00eetre dans la <\/span>mise en \u0153uvre de projets de communication online<\/b>. En amont, il s\u2019agit d\u2019\u00e9valuer les besoins r\u00e9els des utilisateurs afin d\u2019\u00e9viter les fonctionnalit\u00e9s inutiles. Limitez \u00e9galement le poids de votre <\/span>site web \u00e9co-responsable<\/a><\/span><\/strong>, afin de<\/span> r\u00e9duire votre co\u00fbt environnemental<\/b>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#fffaec\u00a0\u00bb max_width=\u00a0\u00bb900px\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb30px|30px|30px|30px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px||0px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb background_color__hover=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbSubtitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ text_font=\u00a0\u00bbMulish||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb23px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_3_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#192F91″ header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.3em\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb15px||15px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les outils pour \u00e9co-concevoir un projet digital<\/h2>\n

ADEME <\/span>\u00c9co-concevoir un projet digital<\/a><\/strong><\/span>
De la conception au bilan, cette fiche pratique offre les cl\u00e9s pour produire et d\u00e9ployer une communication num\u00e9rique responsable.<\/span><\/p>\n

Institut du Num\u00e9rique Responsable <\/span>GR491<\/a><\/strong><\/span>
Ce guide de r\u00e9f\u00e9rence de conception des services num\u00e9rique offre un r\u00e9f\u00e9rentiel de 61 recommandations et de 516 crit\u00e8res \u00e0 suivre parmi les diff\u00e9rentes dimensions d\u2019un projet digital : strat\u00e9gie, UX\/UI, contenus, architecture, h\u00e9bergement, etc.\u00a0<\/span><\/p>\n

Green It <\/span>Checklist \u00e9co-conception web<\/a><\/strong><\/span>
Un r\u00e9f\u00e9rentiel de 115 bonnes pratiques d’\u00e9co-conception pr\u00e9sent\u00e9 sous la forme d\u2019une check-list. \u00c0 utiliser pour toute conception de projet web !<\/span><\/p>\n

eco Index <\/span>Tester l\u2019impact environnemental de son site<\/a><\/strong><\/span>
Cet outil d’analyse gratuit permet d\u2019identifier rapidement les facteurs \u00e0 revoir en priorit\u00e9 pour r\u00e9duire l\u2019impact environnemental de son site web.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbService Section Title\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ max_width=\u00a0\u00bb900px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbtop\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb||35px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

L\u2019accessibilit\u00e9 : quels outils de communication responsable ?
<\/strong><\/h4>\n

L\u2019accessibilit\u00e9 des contenus fait partie int\u00e9grante de l\u2019\u00e9co-conception. Dans toute campagne de communication responsable, il s\u2019agit de <\/span>concevoir des contenus qui tiennent compte de l\u2019ensemble des diversit\u00e9s <\/b>: origine, sexe, genre, handicap, etc.\u00a0\u00a0<\/span><\/p>\n

On veillera ainsi, dans le processus cr\u00e9atif, \u00e0 adapter la police de caract\u00e8re, le choix des couleurs, la compatibilit\u00e9 avec les technologies d\u2019accessibilit\u00e9 ou encore les contenus r\u00e9dactionnels.<\/span><\/p>\n

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Outils<\/h2>\n

ONU <\/span>Guidelines<\/a><\/strong><\/span><\/p>\n

Ces guidelines de l\u2019ONU offrent diff\u00e9rentes strat\u00e9gies pour garantir l\u2019emploi d\u2019un langage inclusif. <\/span>\u00c0 <\/span>utiliser dans toutes les situations de communication, \u00e0 l\u2019\u00e9crit comme \u00e0 l\u2019oral, dans un cadre officiel ou informel, en interne comme en externe.\u00a0<\/span><\/p>\n

Reworlding<\/a><\/strong><\/span>
Ce site web propose des articles et formations pour encourager l\u2019esprit critique et la pratique d\u2019un langage inclusif au quotidien.<\/span><\/p>\n

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La mesure d\u2019impact, preuve de son engagement
<\/strong><\/h4>\n

Pour assurer une coh\u00e9rence entre leurs engagements affich\u00e9s et la fa\u00e7on dont elles les v\u00e9hiculent, les marques doivent <\/span>prendre en compte toutes les dimensions de la responsabilit\u00e9 <\/b>environnementale et soci\u00e9tale.<\/span><\/p>\n

La <\/span>mesure de l\u2019empreinte carbone <\/b>constitue une solution pour r\u00e9v\u00e9ler la preuve de son impact et <\/span>obtenir des indicateurs pr\u00e9cis<\/b> sur les actions \u00e0 am\u00e9liorer dans sa d\u00e9marche responsable.<\/span><\/p>\n

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Les outils pour proc\u00e9der \u00e0 une mesure d\u2019impact<\/h2>\n

AACC <\/span>R\u00e9f\u00e9rentiel de calcul carbone<\/a><\/strong><\/span>
Compos\u00e9 d\u2019un calculateur carbone et d\u2019un guide m\u00e9thodologique, ce r\u00e9f\u00e9rentiel est mis \u00e0 la disposition des agences de communication. Il permet de r\u00e9aliser une mesure unifi\u00e9e de son empreinte carbone.<\/span><\/p>\n

UPE <\/span>Calculateur carbone adOOHcc<\/a><\/strong><\/span>
L\u2019Union de la Publicit\u00e9 Ext\u00e9rieure (UPE), propose cet outil capable de mesurer les \u00e9missions de CO2 des campagnes de publicit\u00e9 ext\u00e9rieure print et digitales.<\/span><\/p>\n

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Chez SAMBA<\/span><\/span><\/a>, nous avons \u00e0 c\u0153ur de vous proposer des solutions responsables<\/a> <\/span>pour tous vos projets de communication. <\/span>On en parle ?<\/span><\/a><\/span><\/p>\n

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Sur le m\u00eame sujet…<\/h6>\n

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La bo\u00eete \u00e0 outils de la communication responsableLe secteur de la communication prend de plus en plus la mesure des enjeux de responsabilit\u00e9 pour contribuer \u00e0 la transition de notre mod\u00e8le de soci\u00e9t\u00e9. Vous souhaitez vous engager dans cette d\u00e9marche ? Communiquer dans le respect des valeurs sociales et environnementales ? D\u00e9couvrez notre bo\u00eete \u00e0 outils de la communication responsable.Diffuser des messages responsablesUne communication authentique La communication responsable passe en premier lieu par la d\u00e9livrance d\u2019un message authentique et de qualit\u00e9. Partager ses r\u00e9ussites et ses \u00e9checs en toute honn\u00eatet\u00e9 est une fa\u00e7on de cr\u00e9er une relation de confiance avec son public et d\u2019asseoir sa l\u00e9gitimit\u00e9.\u00a0 Pour communiquer de mani\u00e8re coh\u00e9rente, il s\u2019agit d\u2019identifier clairement ses valeurs et sa raison d\u2019\u00eatre, piliers de l\u2019identit\u00e9 de marque. Cela suppose de r\u00e9interroger constamment ses choix et de les incarner dans ses supports de communication. Des engagements utiles et r\u00e9els sont le meilleur moyen d\u2019inspirer sa cible\u202f!Les outils pour une communication authentique Agenda 2030 La bo\u00eete \u00e0 outils ODDVous connaissez les Objectifs de d\u00e9veloppement durable (ODD) ? Cette bo\u00eete \u00e0 outils compl\u00e8te vous aidera \u00e0 les int\u00e9grer dans vos projets et votre politique interne. BPI France Se doter d\u2019une raison d\u2019\u00eatreCe guide pratique […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":340933,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-343069","page","type-page","status-publish","hentry"],"yoast_head":"\nLa bo\u00eete \u00e0 outils de la communication responsable – SAMBA<\/title>\n<meta name=\"description\" content=\"Devenez acteur du changement avec notre bo\u00eete \u00e0 outils de la communication responsable ! 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