{"id":336361,"date":"2021-04-16T10:06:28","date_gmt":"2021-04-16T08:06:28","guid":{"rendered":"https:\/\/agence-samba.com\/?p=336361"},"modified":"2022-10-05T17:24:58","modified_gmt":"2022-10-05T15:24:58","slug":"pourquoi-une-charte-graphique-est-indispensable","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/pourquoi-une-charte-graphique-est-indispensable\/","title":{"rendered":"Charte graphique : pourquoi vous en faut-il absolument une ?"},"content":{"rendered":"

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outils de communication<\/h3>\n

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Charte graphique : pourquoi vous en faut-il absolument une ?<\/span><\/h1>\n

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Bien connue des graphistes, gage de coh\u00e9rence et de clart\u00e9 pour votre communication visuelle, la cr\u00e9ation d\u2019une charte graphique est un indispensable pour votre entreprise<\/strong>, votre structure, votre association ou votre projet.<\/span><\/p>\n

D\u00e9finitions, enjeux, objectifs et co\u00fbt d\u2019une charte graphique : SAMBA, agence de communication \u00e0 Toulouse, vous apporte toutes les r\u00e9ponses concernant la cr\u00e9ation d\u2019une charte graphique.<\/p>\n

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Petit glossaire : les termes \u00e0 conna\u00eetre pour tout comprendre<\/span><\/h2>\n

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Parce que tout est plus clair quand on sait de quoi il est question, commen\u00e7ons par quelques d\u00e9finitions.<\/span><\/p>\n

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Identit\u00e9 de marque<\/span><\/h4>\n

On appelle \u00ab identit\u00e9 de marque \u00bb ce qui repr\u00e9sente votre positionnement par rapport \u00e0 votre cible et \u00e0 vos concurrents. L\u2019identit\u00e9 de marque comprend notamment l\u2019histoire de votre entreprise, vos valeurs et promesses ainsi que le ton que vous utiliserez pour transmettre votre message. Sa d\u00e9finition pr\u00e9cise vous permettra de cr\u00e9er tous les \u00e9l\u00e9ments suivants plus facilement.<\/span><\/p>\n

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Image de marque<\/span><\/h4>\n

On appelle \u00ab image de marque \u00bb ce que le public per\u00e7oit de votre entreprise. Elle d\u00e9pend de tous les \u00e9l\u00e9ments pr\u00e9c\u00e9demment cit\u00e9s, de votre slogan, ainsi que d\u2019\u00e9l\u00e9ments plus subtils comme vos partenaires, vos engagements, vos actions, les avis clients, etc. Il s\u2019agit, de fait, de quelque chose de variable et qui s\u2019entretient sur le long terme.<\/span><\/p>\n

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Charte graphique<\/span><\/h4>\n

On appelle \u00ab charte graphique \u00bb tous les \u00e9l\u00e9ments visuels qui, mis ensemble, d\u00e9finissent votre identit\u00e9 visuelle, votre univers visuel. \u00c9tablir une charte graphique assure que vos supports de communication auront une coh\u00e9rence visuelle et une coh\u00e9rence graphique, par rapport \u00e0 votre identit\u00e9 visuelle compl\u00e8te et \u00e0 votre identit\u00e9 commerciale. Elle permet de d\u00e9cliner votre identit\u00e9 sur tous les supports graphiques (packaging, powerpoint d\u2019entreprise, affiches, papier \u00e0 en-t\u00eate\u2026) afin d\u2019\u00eatre rapidement identifiable.<\/span><\/p>\n

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Identit\u00e9 visuelle<\/span><\/h4>\n

On appelle \u00ab identit\u00e9 visuelle \u00bb tout ce qui permet de reconna\u00eetre votre entreprise, c\u2019est votre signature visuelle. Cela inclut votre logo mais \u00e9galement votre palette de couleurs, votre typographie, etc. Mis ensemble, tous ces \u00e9l\u00e9ments forment l\u2019identit\u00e9 visuelle de votre entreprise. Elle doit, \u00e9videmment, correspondre \u00e0 votre identit\u00e9 de marque. L\u2019identit\u00e9 visuelle doit \u00eatre facilement m\u00e9morisable pour jouer son r\u00f4le aupr\u00e8s de votre audience<\/strong>. Ces divers \u00e9l\u00e9ments sont regroup\u00e9s et d\u00e9taill\u00e9s dans votre charte graphique<\/strong>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n

Pourquoi est-il indispensable d\u2019avoir une charte graphique ?<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

Vous l\u2019aurez compris, la charte graphique est un document qui r\u00e9sume et formate les divers \u00e9l\u00e9ments visuels de votre identit\u00e9 (ic\u00f4nes, pictogrammes, illustrations, \u00e9l\u00e9ments graphiques, palette de couleurs, typographie, d\u00e9clinaisons du logo…) il s\u2019agit donc d\u2019un incontournable d\u2019une strat\u00e9gie de communication coh\u00e9rente et efficace. La charte graphique est aussi essentielle pour donner une identit\u00e9 visuelle \u00e0 votre structure. Focus sur tout ce que la cr\u00e9ation d\u2019une charte graphique<\/strong> peut apporter \u00e0 votre entreprise.<\/span><\/p>\n

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Le r\u00f4le de la charte graphique pour votre public<\/span><\/h4>\n

Loin d\u2019\u00eatre une simple garante de coh\u00e9rence pour vos divers supports de communication, votre charte graphique transmet tout ce qu\u2019est votre marque en un clin d\u2019\u0153il<\/strong>, elle rend l\u2019identit\u00e9 de votre projet identifiable. Elle est bien souvent la premi\u00e8re impression que vous ferez et doit donc se voir accord\u00e9e l\u2019importance qui lui est due pour vous d\u00e9marquer !<\/span><\/p>\n


En d\u2019autres termes, votre charte visuelle doit \u00eatre esth\u00e9tique bien s\u00fbr, mais elle doit surtout permettre \u00e0 vos clients potentiels de comprendre qui vous \u00eates en un instant.
Valeurs, promesses, philosophie, gamme, produits\u2026 Tous ces \u00e9l\u00e9ments doivent transpara\u00eetre dans votre charte graphique et doivent pr\u00e9sider \u00e0 sa cr\u00e9ation.<\/strong>
<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00a0\u00bbSur quels supports la charte graphique doit-elle pouvoir \u00eatre d\u00e9clin\u00e9e ?\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb open_toggle_background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb icon_color=\u00a0\u00bb#ffa33e\u00a0\u00bb use_icon_font_size=\u00a0\u00bbon\u00a0\u00bb icon_font_size=\u00a0\u00bb18px\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb title_font=\u00a0\u00bbMulish|600|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb18px\u00a0\u00bb title_line_height=\u00a0\u00bb1.3em\u00a0\u00bb closed_title_font=\u00a0\u00bbMulish|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||0px|false|false\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb]<\/p>\n

Qu\u2019il s\u2019agisse d\u2019une refonte visuelle ou de la cr\u00e9ation d\u2019une nouvelle identit\u00e9 visuelle, votre charte graphique doit \u00eatre d\u00e9clinable sur diff\u00e9rents supports de communication comme des cartes de visite, des flyers, des supports imprim\u00e9s, des goodies, des plaquettes, des posts r\u00e9seaux sociaux, etc. En somme, sur tous les supports de communication que vous utiliserez, qu\u2019ils soient imprim\u00e9s ou qu\u2019ils d\u00e9pendent plut\u00f4t de webdesign avec des publications sur votre site internet.<\/p>\n

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De l’importance de structurer son identit\u00e9 visuelle<\/span><\/h4>\n

Si l\u2019on peut \u00eatre tent\u00e9 de zapper la cr\u00e9ation d\u2019une charte graphique en se contentant de cr\u00e9er son logo, on finit bien souvent par le regretter am\u00e8rement, et bien plus t\u00f4t qu\u2019on ne pourrait le croire ! La charte graphique vous permet d\u2019encadrer clairement votre identit\u00e9 visuelle<\/strong> et sert, aussi, \u00e0 \u00eatre transmise aux prestataires avec qui vous travaillerez. Gr\u00e2ce \u00e0 ce document, ils pourront cr\u00e9er des supports de communication coh\u00e9rents et facilement identifiables par votre audience.
<\/span><\/p>\n

Ne pas avoir de charte graphique revient \u00e0 prendre le risque de se retrouver avec des supports de communication qui ne se ressemblent que vaguement et qui, de fait, ne forment pas une identit\u00e9 visuelle forte pour votre entreprise. En r\u00e9sulte un marketing nettement moins efficace et moins de clients potentiels. La charte graphique s\u2019av\u00e8re \u00e9galement utile en interne, afin que les diff\u00e9rents d\u00e9partements d\u2019une structure puissent communiquer de fa\u00e7on homog\u00e8ne et efficace.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.9.2″ custom_padding=\u00a0\u00bb0px|||40px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 67% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2021\/07\/test-charte.jpg\u00a0\u00bb alt=\u00a0\u00bbidentit\u00e9 visuelle logo charte graphique couleurs typographie formes\u00a0\u00bb title_text=\u00a0\u00bbidentit\u00e92″ show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb55%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb40px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

En bref, que vous engagiez des prestataires externes (agence de communication, agence web, r\u00e9dacteurs, designer, graphiste\u2026) ou que vous ayez cr\u00e9\u00e9 diff\u00e9rents d\u00e9partements dans votre structure, la charte graphique sera la garante d\u2019une communication harmonieuse et efficace qui traduira fid\u00e8lement votre identit\u00e9 de marque.<\/strong><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

Que contient une charte graphique ?<\/span><\/h4>\n

Bien souvent, on pense qu\u2019une charte graphique ne contient finalement que des d\u00e9clinaisons d\u2019un m\u00eame logo et quelques pr\u00e9cisions typographiques, mais il n\u2019en est rien ! Au contraire, une bonne charte graphique correspond \u00e0 un ensemble de r\u00e8gles et doit contenir, \u00e0 minima, ces quelques \u00e9l\u00e9ments, essentiels \u00e0 la d\u00e9finition de votre identit\u00e9 visuelle :<\/span><\/p>\n

    \n
  • Logo professionnel (nouveau logotype, exemples de logos d\u00e9clin\u00e9s)<\/span><\/li>\n
  • Typographies (police de caract\u00e8res)<\/span><\/li>\n
  • Palette de couleurs ou colorim\u00e9trie ou code couleur (guide pour le choix des couleurs)<\/span><\/li>\n
  • \u00c9l\u00e9ments graphiques (pictogrammes, motifs, etc)<\/span><\/li>\n<\/ul>\n

    Selon la structure (taille, anciennet\u00e9, produits, objectifs, etc.), les besoins peuvent \u00e9videmment varier et d\u2019autres \u00e9l\u00e9ments peuvent venir s\u2019ajouter au contenu de la charte, comme des photographies qui d\u00e9finiront le genre d\u2019images que vous souhaitez pour repr\u00e9senter votre marque, des illustrations ou encore des ic\u00f4nes. L\u2019ensemble est le plus souvent pr\u00e9sent\u00e9 sur fond blanc pour plus de lisibilit\u00e9.
    Ensemble, tous ces \u00e9l\u00e9ments forment votre charte graphique, votre identit\u00e9 visuelle, et traduisent l\u2019identit\u00e9 de votre marque. La charte graphique rend votre identit\u00e9 de marque facilement reconnaissable pour vos clients et prospects.<\/span><\/p>\n

    Vous vous en doutez, la cr\u00e9ation de charte graphique est un v\u00e9ritable m\u00e9tier<\/strong>. Cela demande d\u2019\u00eatre cr\u00e9atif, de ma\u00eetriser les outils de graphisme (Canva, Illustrator, Photoshop, dessin vectoriel…) ainsi que la capacit\u00e9 \u00e0 traduire en formes, couleurs et agencements des \u00e9motions, des promesses et des valeurs. Cr\u00e9er des logos dont le style graphique correspond \u00e0 votre personnalit\u00e9 et qui permettent une identification visuelle rapide, n\u2019est pas \u00e0 la port\u00e9e de tout le monde !<\/span><\/p>\n

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    Combien co\u00fbte la cr\u00e9ation d’une charte graphique ?<\/span><\/h4>\n

    Le budget \u00e0 pr\u00e9voir pour la cr\u00e9ation d\u2019une charte graphique est extr\u00eamement variable, les prix s\u2019\u00e9talant de quelques centaines d\u2019euros \u00e0 plusieurs centaines de milliers.
    Une telle variabilit\u00e9 s\u2019explique tout simplement par la variabilit\u00e9 des projets : un auto-entrepreneur d\u00e9butant n\u2019aura pas les m\u00eames besoins qu\u2019une PME qui, elle-m\u00eame, n\u2019aura pas les m\u00eames besoins qu\u2019un grand groupe.
    De la m\u00eame fa\u00e7on, ce ne sont pas les m\u00eames prestataires qui se verront confier cette mission primordiale, et employer un graphiste freelance \u00e0 la mission n\u2019a pas le m\u00eame co\u00fbt que de faire appel \u00e0 une agence de communication internationale.<\/span><\/p>\n

    En outre, plusieurs types de structures peuvent assurer pour vous la cr\u00e9ation de votre charte graphique, du graphiste cr\u00e9ateur de logo ind\u00e9pendant \u00e0 l\u2019agence de communication, en passant par l\u2019agence web ou encore l\u2019agence de graphisme.<\/p>\n

    Enfin, et nous terminerons l\u00e0-dessus, pensez \u00e0 pr\u00e9voir assez de d\u00e9lai pour laisser \u00e0 votre prestataire le temps de cr\u00e9er votre charte graphique ! G\u00e9n\u00e9ralement, les d\u00e9lais vont de quelques semaines \u00e0 deux ou trois mois, mais peuvent tout \u00e0 fait \u00eatre plus longs, pensez donc \u00e0 bien anticiper !<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_module=\u00a0\u00bb339995″][et_pb_row _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5%||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n

    Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n

    [\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb31″ meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbArticle pr\u00e9c\u00e9dent\u00a0\u00bb next_text=\u00a0\u00bbArticle suivant\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb title_text_color__hover=\u00a0\u00bb#ffa33e\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    outils de communicationCharte graphique : pourquoi vous en faut-il absolument une ?Bien connue des graphistes, gage de coh\u00e9rence et de clart\u00e9 pour votre communication visuelle, la cr\u00e9ation d\u2019une charte graphique est un indispensable pour votre entreprise, votre structure, votre association ou votre projet. D\u00e9finitions, enjeux, objectifs et co\u00fbt d\u2019une charte graphique : SAMBA, agence de communication \u00e0 Toulouse, vous apporte toutes les r\u00e9ponses concernant la cr\u00e9ation d\u2019une charte graphique.Petit glossaire : les termes \u00e0 conna\u00eetre pour tout comprendreParce que tout est plus clair quand on sait de quoi il est question, commen\u00e7ons par quelques d\u00e9finitions.Identit\u00e9 de marque On appelle \u00ab identit\u00e9 de marque \u00bb ce qui repr\u00e9sente votre positionnement par rapport \u00e0 votre cible et \u00e0 vos concurrents. L\u2019identit\u00e9 de marque comprend notamment l\u2019histoire de votre entreprise, vos valeurs et promesses ainsi que le ton que vous utiliserez pour transmettre votre message. Sa d\u00e9finition pr\u00e9cise vous permettra de cr\u00e9er tous les \u00e9l\u00e9ments suivants plus facilement.Image de marque On appelle \u00ab image de marque \u00bb ce que le public per\u00e7oit de votre entreprise. Elle d\u00e9pend de tous les \u00e9l\u00e9ments pr\u00e9c\u00e9demment cit\u00e9s, de votre slogan, ainsi que d\u2019\u00e9l\u00e9ments plus subtils comme vos partenaires, vos engagements, vos actions, les avis clients, etc. Il […]<\/p>\n","protected":false},"author":3,"featured_media":336396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1920","footnotes":""},"categories":[31],"tags":[],"class_list":["post-336361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-de-communication"],"yoast_head":"\nPourquoi cr\u00e9er une charte graphique est indispensable ? - SAMBA<\/title>\n<meta name=\"description\" content=\"Qu\u2019est-ce qu\u2019une charte graphique et pourquoi est-ce un \u00e9l\u00e9ment incontournable de la communication de votre entreprise ? 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