{"id":336559,"date":"2021-09-12T11:45:07","date_gmt":"2021-09-12T09:45:07","guid":{"rendered":"https:\/\/agence-samba.com\/?p=336559"},"modified":"2023-02-20T11:11:41","modified_gmt":"2023-02-20T10:11:41","slug":"quelle-est-la-meilleure-communication-pour-parler-des-engagements-ethiques-de-sa-marque","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/quelle-est-la-meilleure-communication-pour-parler-des-engagements-ethiques-de-sa-marque\/","title":{"rendered":"RSE : quelle est la meilleure communication pour parler des engagements \u00e9thiques de sa marque ?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4″ 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communication responsable<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#33306A\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]

Quelle est la meilleure communication pour parler des engagements \u00e9thiques<\/a> de sa marque ?<\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.4.8″][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]

Parler des engagements \u00e9thiques de sa marque est aussi essentiel que d\u00e9licat. Valeur ajout\u00e9e qu\u2019il ne faut pas n\u00e9gliger, la communication RSE d\u2019une entreprise peut aussi tourner au greenwashing<\/strong> (ou au social washing), un pi\u00e8ge que nombre de g\u00e9rantes et g\u00e9rants pr\u00e9f\u00e8rent \u00e9viter en faisant tout simplement l\u2019impasse sur la communication rse.<\/p>\n

Cependant, une bonne connaissance des enjeux, supports et bonnes pratiques de la communication rse permet de valoriser les engagements et actions concr\u00e8tes d\u2019une marque<\/strong> aupr\u00e8s de ses partenaires et clients, sans avoir l\u2019air de vouloir la verdir ou tromper le consommateur.<\/p>\n

SAMBA, agence de communication responsable, vous fait d\u00e9couvrir les bases d\u2019une communication rse r\u00e9ussie.<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb70%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb3px\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.9.2″][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Pourquoi se mettre \u00e0 la communication RSE ?<\/span><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]

Incontournable aujourd\u2019hui, une bonne communication rse est gage d\u2019une valorisation juste et pertinente des engagements \u00e9thiques et soci\u00e9taux de votre entreprise, sans risquer le greenwashing !<\/p>\n

SAMBA vous en dit un peu plus sur l\u2019importance d\u2019une bonne communication orient\u00e9e sur la responsabilit\u00e9 sociale et environnementale de votre marque.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.4.8″][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2021\/08\/Com-RSE-2.jpg\u00a0\u00bb alt=\u00a0\u00bbcommunication rse entreprise r\u00e9seau ess\u00a0\u00bb title_text=\u00a0\u00bb1″ align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Quel int\u00e9r\u00eat pour vos clients ?<\/span><\/h4>\n

Souvent effray\u00e9es par l\u2019\u00e9cueil du greenwashing ou simplement g\u00ean\u00e9es par l\u2019id\u00e9e de faire d\u2019un engagement sinc\u00e8re mati\u00e8re \u00e0 publicit\u00e9, les marques inscrites dans une d\u00e9marche \u00e9thique sont encore peu nombreuses \u00e0 communiquer \u00e0 propos de leur d\u00e9marche de responsabilit\u00e9, des engagements du groupe et des valeurs sociales et environnementales soutenues.<\/p>\n

Pourtant, et c\u2019est ind\u00e9niable, les consommateurs Fran\u00e7ais sont de plus en plus sensibles aux probl\u00e9matiques environnementales et soci\u00e9tales<\/strong>, et attachent une importance toute particuli\u00e8re aux enjeux du d\u00e9veloppement durable et \u00e0 la fa\u00e7on dont la recherche de performance globale s\u2019imbrique avec l\u2019am\u00e9lioration continue des actions men\u00e9es en faveur des enjeux environnementaux.
D\u2019apr\u00e8s une \u00e9tude de Denjean & Associ\u00e9s (2018), 97 % des Fran\u00e7ais seraient pr\u00eats \u00e0 boycotter une marque s\u2019ils jugent mauvaise la fa\u00e7on d\u2019agir de celle-ci, un chiffre qui ne laisse aucune place au doute quant \u00e0 l\u2019int\u00e9r\u00eat port\u00e9 \u00e0 la politique rse des entreprises, leur politique de d\u00e9veloppement durable et leur d\u00e9marche de responsabilit\u00e9 sociale.<\/p>\n

Loin d\u2019\u00eatre synonyme de greenwashing, la communication rse<\/a><\/span> permet, au contraire, de faire conna\u00eetre et valoriser des engagements sinc\u00e8res<\/strong> en faveur du d\u00e9veloppement durable, de la protection de l\u2019environnement et de bonnes conditions de travail pour ses employ\u00e9s et partenaires. La communication durable permet d\u2019ouvrir un dialogue avec les parties prenantes de l\u2019entreprise (internes et externes) autour du diagnostic rse, du rapport RSE ou encore du plan d actions mis en place, dialogue qui s\u2019inscrit dans une d\u00e9marche sociale permettant de plus grands engagements des parties. Cette d\u00e9marche participera \u00e0 assurer la p\u00e9rennit\u00e9 de votre structure.<\/p>\n

Ce qu\u2019il faut retenir, c\u2019est que les engagements \u00e9thiques de votre marque, comme les valeurs que vous d\u00e9fendez, sont des \u00e9l\u00e9ments qui participent aussi \u00e0 la valeur de votre produit<\/strong>, de la m\u00eame fa\u00e7on que le design, les mati\u00e8res utilis\u00e9es, le packaging, etc.
De fait, ils m\u00e9ritent, tout comme tous les autres points forts de votre marque, d\u2019\u00eatre mis en avant aux yeux des consommateurs, gr\u00e2ce \u00e0 une strat\u00e9gie de communication rse pertinente et coh\u00e9rente par rapport \u00e0 vos engagements rse, aux principes du d\u00e9veloppement durable, \u00e0 votre audience, et \u00e0 votre marque.<\/p>\n

Quelles que soient les actions responsables que vous menez au quotidien, n\u2019h\u00e9sitez pas \u00e0 en parler : achat durable, valorisation de l\u2019\u00e9conomie circulaire, lutte contre les discriminations, actions pour l\u2019\u00e9galit\u00e9 professionnelle, protection de la biodiversit\u00e9, etc.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Et du c\u00f4t\u00e9 de vos collaborateurs et partenaires ?<\/span><\/h4>\n

M\u00eame constat du c\u00f4t\u00e9 des professionnels avec lesquels vous travaillez ou travaillerez : qu\u2019ils soient vos salari\u00e9s, collaborateurs, partenaires ou fournisseurs, tous seront int\u00e9ress\u00e9s par les engagements \u00e9thiques de la marque pour laquelle ils travaillent<\/strong> et, surtout, par les actions men\u00e9es pour servir ces valeurs.<\/p>\n

Le r\u00e9sultat d\u2019une bonne communication rse en interne ? Des salari\u00e9s et\/ou collaborateurs qui s\u2019engagent \u00e0 vos c\u00f4t\u00e9s pour promouvoir et valoriser la vision de votre marque, et, ce n\u2019est plus \u00e0 prouver, en mati\u00e8re de changements positifs, c\u2019est bien l\u2019union qui fait la force !<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2021\/08\/Bureau-RSE.jpg\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||true|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Comment communiquer \u00e0 propos des engagements \u00e9thiques de sa marque ? Quelques pistes…<\/span><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]

Si communiquer sur les engagements \u00e9thiques de sa marque est important, encore faut-il le faire correctement pour \u00e9viter les diff\u00e9rents \u00e9cueils d\u2019une communication rse mal ma\u00eetris\u00e9e, le pire \u00e9tant encore d\u2019avoir l\u2019air de faire du greenwashing.
Pas d\u2019inqui\u00e9tude n\u00e9anmoins, la communication responsable, \u00e7a existe !<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.7.7″ custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 33% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]

Quels sujets aborder dans la communication RSE ?<\/h3>\n

Le principe est simple : faire conna\u00eetre et valoriser les actions mises en place au sein de l\u2019entreprise en faveur d\u2019une \u00e9conomie plus respectueuse de l\u2019environnement et des travailleurs<\/strong>. Mais attention aux grands discours entendus et, finalement, un peu creux ! Vous devrez veiller \u00e0 faire le lien, gr\u00e2ce aux diverses techniques de communication, entre les engagements \u00e9thiques qui font l\u2019ADN de votre marque et les actions mises en place.<\/p>\n

L\u2019id\u00e9al est de montrer concr\u00e8tement et pr\u00e9cis\u00e9ment les solutions trouv\u00e9es aux probl\u00e8mes pos\u00e9s : recyclage, mise en place d\u2019un \u00e9clairage LED, contrat chez un fournisseur d\u2019\u00e9nergie verte, fabrication de vos produits en circuit court, cong\u00e9 parental \u00e9quivalent pour hommes et femmes, \u00e9galit\u00e9 des salaires… Montrez que vous \u00eates un groupe engag\u00e9 qui opte chaque jour pour un d\u00e9veloppement responsable.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.7.7″ custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 33% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]

Quels supports privil\u00e9gier ?<\/h3>\n

Tous les supports et canaux peuvent \u00eatre bons pour votre communication rse, l\u2019essentiel est qu\u2019ils soient coh\u00e9rents avec votre cible, votre marque et, surtout, vos engagements \u00e9thiques !<\/p>\n

Vous pouvez pr\u00e9senter vos actions rse r\u00e9guli\u00e8rement sur vos r\u00e9seaux sociaux, en parler dans une newsletter, organiser un \u00e9v\u00e8nement \u00e9co-friendly\u2026 Ce ne sont pas les id\u00e9es qui manquent, mais il est primordial de structurer sa d\u00e9marche.<\/p>\n

Pour cela, il est pr\u00e9f\u00e9rable d\u2019\u00eatre accompagn\u00e9 par une agence de communication responsable pour mettre en place les bons supports pour votre communication rse.<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.7.7″ custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 33% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]

Trouver sa voix : la cl\u00e9 du succ\u00e8s de la communication RSE<\/h3>\n

Quelles que soient les actions sur lesquelles vous communiquerez dans le cadre de votre communication rse, le plus important est de trouver la voix de votre entreprise<\/strong>. La voix de votre marque doit transmettre vos valeurs, vos engagements, votre ambition et votre positionnement ; elle fait partie int\u00e9grante de l\u2019ADN de votre entreprise et doit guider, notamment, votre communication rse.<\/p>\n

Enfin, communiquer avec sinc\u00e9rit\u00e9 et privil\u00e9gier le parler vrai<\/strong> est essentiel pour la r\u00e9ussite d\u2019une communication rse \u00e9thique et responsable qui sera align\u00e9e avec vos valeurs.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Quelques bonne pratiques \u00e0 adopter pour une communication rse responsable<\/span><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]

Se lancer dans la communication rse est un v\u00e9ritable tournant pour une marque et n\u00e9cessite la collaboration de communicants sp\u00e9cialis\u00e9s dans la communication \u00e9thique et responsable. En attendant, il y a un certain nombre de bonnes pratiques que vous pouvez d\u2019ores-et-d\u00e9j\u00e0 mettre en place pour votre communication.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|0px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

Communication \u00e9co-responsable sur supports imprim\u00e9s<\/span><\/h4>\n

Viser une communication \u00e9co-responsable n\u2019interdit pas n\u00e9cessairement l\u2019utilisation de supports de communication imprim\u00e9s, il convient simplement d\u2019agir de mani\u00e8re raisonn\u00e9e !<\/p>\n

Voici quelques conseils pour une communication print plus verte :<\/p>\n

    \n
  • Avant de lancer la cr\u00e9ation de supports de communication imprim\u00e9s, assurez-vous de la pertinence de ce choix : est-ce r\u00e9ellement indispensable d\u2019utiliser du papier ?<\/li>\n
  • Calculez au plus juste le nombre d\u2019exemplaires n\u00e9cessaires afin d\u2019\u00e9viter le gaspillage<\/li>\n
  • Optimisez la dur\u00e9e de vie des supports : privil\u00e9giez les informations valables dans la dur\u00e9e aux informations flashs<\/li>\n
  • Limitez la quantit\u00e9 d\u2019encre utilis\u00e9e : privil\u00e9giez les fonds blancs<\/li>\n
  • Imprimez sur du papier recycl\u00e9 ou issu de for\u00eat g\u00e9r\u00e9e durablement<\/li>\n
  • Travaillez avec un imprimeur labellis\u00e9 Imprim\u2019vert et local si possible<\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.9.2″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]

    Communication digitale \u00e9co-responsable<\/span><\/h4>\n

    Sur le net aussi, la communication peut \u00eatre \u00e9co-responsable ! Voici nos bonnes habitudes pour une communication web moins gourmande en \u00e9nergie.<\/p>\n

      \n
    • Optez pour un webdesign \u00e9pur\u00e9 et limitez les vid\u00e9os et images lourdes<\/li>\n
    • Limitez le nombre de plugins utilis\u00e9s<\/li>\n
    • Restreignez le nombre typographies utilis\u00e9es \u00e0 2 ou 3 maximum<\/li>\n
    • Plus globalement, essayez de privil\u00e9gier les logiciels libres aux versions payantes et optez, autant que possible, pour du mat\u00e9riel \u00e9lectronique reconditionn\u00e9<\/li>\n<\/ul>\n

      Pour conclure, soulignons que la communication rse est un levier essentiel pour une marque aux valeurs et engagements \u00e9thiques forts. Elle permet de valoriser les actions positives mises en place au sein de l\u2019entreprise et ajoute de la valeur au produit ou service cr\u00e9\u00e9.
      Elle doit n\u00e9anmoins \u00eatre ma\u00eetris\u00e9e pour toucher le consommateur et \u00e9viter l\u2019\u00e9cueil du greenwashing : le mieux est d\u2019\u00eatre accompagn\u00e9, au moins pour le lancement d\u2019une campagne de communication rse, d\u2019une agence de communication responsable.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_module=\u00a0\u00bb339975″][et_pb_row _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5%||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]

      Nos articles sur la m\u00eame th\u00e9matique<\/h3>[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb29″ meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbArticle pr\u00e9c\u00e9dent\u00a0\u00bb next_text=\u00a0\u00bbArticle suivant\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb title_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb title_text_color__hover=\u00a0\u00bb#ffa33e\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

      communication responsableQuelle est la meilleure communication pour parler des engagements \u00e9thiques de sa marque ?Parler des engagements \u00e9thiques de sa marque est aussi essentiel que d\u00e9licat. Valeur ajout\u00e9e qu\u2019il ne faut pas n\u00e9gliger, la communication RSE d\u2019une entreprise peut aussi tourner au greenwashing (ou au social washing), un pi\u00e8ge que nombre de g\u00e9rantes et g\u00e9rants pr\u00e9f\u00e8rent \u00e9viter en faisant tout simplement l\u2019impasse sur la communication rse. Cependant, une bonne connaissance des enjeux, supports et bonnes pratiques de la communication rse permet de valoriser les engagements et actions concr\u00e8tes d\u2019une marque aupr\u00e8s de ses partenaires et clients, sans avoir l\u2019air de vouloir la verdir ou tromper le consommateur. SAMBA, agence de communication responsable, vous fait d\u00e9couvrir les bases d\u2019une communication rse r\u00e9ussie.Pourquoi se mettre \u00e0 la communication RSE ?Incontournable aujourd\u2019hui, une bonne communication rse est gage d\u2019une valorisation juste et pertinente des engagements \u00e9thiques et soci\u00e9taux de votre entreprise, sans risquer le greenwashing ! SAMBA vous en dit un peu plus sur l\u2019importance d\u2019une bonne communication orient\u00e9e sur la responsabilit\u00e9 sociale et environnementale de votre marque.Quel int\u00e9r\u00eat pour vos clients ? Souvent effray\u00e9es par l\u2019\u00e9cueil du greenwashing ou simplement g\u00ean\u00e9es par l\u2019id\u00e9e de faire d\u2019un engagement sinc\u00e8re mati\u00e8re \u00e0 publicit\u00e9, les […]<\/p>\n","protected":false},"author":3,"featured_media":336625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1920","footnotes":""},"categories":[29],"tags":[],"class_list":["post-336559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-responsable"],"yoast_head":"\nCommunication RSE : les engagements \u00e9thiques d\u2019une marque<\/title>\n<meta name=\"description\" content=\"Communication RSE : comment et pourquoi communiquer sur les engagements \u00e9thiques de sa marque ? 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