{"id":339740,"date":"2022-08-25T10:31:10","date_gmt":"2022-08-25T08:31:10","guid":{"rendered":"https:\/\/agence-samba.com\/?p=339740"},"modified":"2023-03-30T14:54:52","modified_gmt":"2023-03-30T12:54:52","slug":"lot-terres-de-saisons-un-projet-de-communication-porte-par-la-force-du-collectif","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/lot-terres-de-saisons-un-projet-de-communication-porte-par-la-force-du-collectif\/","title":{"rendered":"Lot, Terres de saisons, un projet de communication port\u00e9 par la force du collectif"},"content":{"rendered":"

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\u00e9tude de cas<\/h1>\n

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\u00e9tude de cas<\/span><\/h3>\n

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Lot, Terres de saisons<\/a><\/em>, un projet de communication<\/strong>
port\u00e9 par la force du collectif<\/h1>\n

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Nous vous proposons de partir \u00e0 la d\u00e9couverte d\u2019une strat\u00e9gie de communication men\u00e9e de A \u00e0 Z par notre agence.<\/em><\/p>\n

Initi\u00e9 en 2020, le dispositif Lot, Terres de saisons entend f\u00e9d\u00e9rer une communaut\u00e9 de saisonniers dans un bassin d\u2019emploi en forte demande<\/strong>. D\u00e9ploy\u00e9 autour d\u2019une plateforme web, il a n\u00e9cessit\u00e9 plusieurs mois de travail collectif, r\u00e9unissant de nombreux acteurs de terrain. R\u00e9cit de cette aventure territoriale dans laquelle notre agence de communication s\u2019est impliqu\u00e9e d\u00e8s les premi\u00e8res heures.<\/p>\n

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Une vall\u00e9e touristique en manque cruel de saisonniers<\/span><\/h2>\n

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2020, dans la r\u00e9gion du Lot.<\/strong> Les employeurs saisonniers peinent \u00e0 recruter et cette situation p\u00e8se sur le tissu \u00e9conomique. Conscientes de ces difficult\u00e9s et du potentiel d\u2019attractivit\u00e9 de leurs territoires, les communaut\u00e9s de communes Cauvaldor<\/a><\/span> et Quercy Bouriane<\/a><\/span> d\u00e9cident de s\u2019associer pour mener une r\u00e9flexion autour de l\u2019accueil des saisonniers.<\/p>\n

Parmi les besoins rep\u00e9r\u00e9s, aider les travailleurs \u00e0 se s\u00e9dentariser (encha\u00eener les contrats et les formations, se d\u00e9placer et trouver un habitat p\u00e9renne), mais aussi accompagner les employeurs dans leur recherche du profil parfait.<\/p>\n

Pour y r\u00e9pondre, les deux institutions ont imagin\u00e9 un dispositif s\u2019adressant aux saisonniers et \u00e0 leurs employeurs. Elles ont fait appel \u00e0 la SCOP Palanca<\/a><\/span>, sp\u00e9cialis\u00e9e dans le design de service, pour mod\u00e9liser ce projet en concertation avec les collectivit\u00e9s, les professionnels et le public saisonnier. Professionnels de la communication, des ressources humaines et de la cr\u00e9ation d’outils num\u00e9riques ont \u00e9t\u00e9 int\u00e9gr\u00e9s d\u00e8s le d\u00e9but afin de s\u2019approprier les probl\u00e9matiques et d\u2019y apporter les r\u00e9ponses les plus justes.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2022\/09\/manque-saisonnier.jpg\u00a0\u00bb title_text=\u00a0\u00bbmanque-saisonnier\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2022\/09\/Lot.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb height=\u00a0\u00bb400px\u00a0\u00bb custom_margin=\u00a0\u00bb80px||80px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bb60de8ad2-97cc-4342-8143-450081a9e835″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une proposition collective pour d\u00e9m\u00ealer les fils du projet<\/span><\/h2>\n

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Pour r\u00e9pondre \u00e0 la probl\u00e9matique de ce territoire en demande, l\u2019agence SAMBA s\u2019est empar\u00e9e du projet avec d\u2019autres acteurs comme NDG Consulting, Sosten Project ou encore le Filament.<\/p>\n

\u201cComme toujours, nous avons per\u00e7u la richesse d\u2019un travail collectif avec diff\u00e9rentes structures de l\u2019ESS, dans un esprit d\u2019\u00e9mulation. \u201d<\/em><\/h6>\n

Nous avons pris possession du dossier en participant aux diff\u00e9rents ateliers th\u00e9matiques de co-construction des services. L\u2019id\u00e9e : imaginer des sc\u00e9narios pour r\u00e9pondre de fa\u00e7on op\u00e9rationnelle \u00e0 chacune des probl\u00e9matiques soulev\u00e9es. Les solutions \u00e9taient ensuite challeng\u00e9es directement aupr\u00e8s des personnes concern\u00e9es. Il s\u2019agissait \u00e0 ce moment-l\u00e0 de concevoir des propositions viables, r\u00e9alistes, faciles \u00e0 mettre en \u0153uvre.<\/p>\n

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Le r\u00f4le cl\u00e9 de l’animatrice<\/span><\/h2>\n

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L\u2019\u00e9quipe projet a tr\u00e8s vite per\u00e7u qu\u2019il ne fallait pas oublier l\u2019humain. Aussi, la cr\u00e9ation d\u2019un poste d\u2019animateur a jou\u00e9 un r\u00f4le fondamental dans la mise en place du dispositif. Missionn\u00e9e d\u00e8s les premiers \u00e9changes, l\u2019animatrice a \u00e9t\u00e9 d\u2019un appui consid\u00e9rable pour la communication sur le terrain.<\/p>\n

Arm\u00e9e des supports de communication, elle est all\u00e9e \u00e0 la rencontre des employeurs dans les forums, mais aussi des prescripteurs, pour des rendez-vous en one to one. Notre agence a tout mis en \u0153uvre pour qu\u2019elle puisse \u00eatre autonome sur les diff\u00e9rents outils et pour prendre en main la communication du projet.<\/p>\n

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Une identit\u00e9 de marque<\/a> forte pour repr\u00e9senter le projet<\/h2>\n

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C\u00f4t\u00e9 com, la premi\u00e8re \u00e9tape \u00e9tait de d\u00e9finir le nom du dispositif via un exercice de \u201cnaming\u201d. Ce brainstorming a pris appui sur l\u2019identit\u00e9 du projet, sur ses valeurs et son identit\u00e9 territoriale. Il s\u2019agissait d\u2019utiliser des termes qui parleraient \u00e0 toutes nos cibles. Plusieurs propositions ont \u00e9t\u00e9 faites au groupe projet : \u201cAu fil des saisons\u201d, \u201cLabel Saison\u201d, \u201cLe comptoir des saisons\u201d…<\/p>\n

\u201cAvec le naming, on marche au coup de c\u0153ur. C\u2019est l\u2019\u00e9motion qui prime, et qui a jou\u00e9 en la faveur de l\u2019appellation \u201cLot<\/a>, Terres de saisons.\u201d<\/em><\/em><\/h6>\n

En parall\u00e8le, nous nous sommes pench\u00e9s sur l\u2019identit\u00e9 de marque, l\u2019ADN du projet. Ayant \u00e9t\u00e9 int\u00e9gr\u00e9s au projet d\u00e8s les premi\u00e8res heures, nous avons \u00e9tudi\u00e9 les cibles et les objectifs dans les meilleures conditions qui soient.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2022\/09\/Carte-de-visite-carre.jpg\u00a0\u00bb alt=\u00a0\u00bbTerres de Saisons site web\u00a0\u00bb title_text=\u00a0\u00bbconsume-less-share-better2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset2″ box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb15px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.27)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb2402px\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|80px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bb60de8ad2-97cc-4342-8143-450081a9e835″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La plateforme web, un outil sur-mesure<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#EB5A3B\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_6_font_size=\u00a0\u00bb17px\u00a0\u00bb header_6_line_height=\u00a0\u00bb1.5em\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Apr\u00e8s plusieurs mois de concertation, une plateforme web a \u00e9merg\u00e9 pour r\u00e9pondre aux besoins identifi\u00e9s et donner envie aux saisonniers de s\u2019installer dans le Lot, notamment gr\u00e2ce \u00e0 un accompagnement humain pour faire le lien, rencontrer et pr\u00e9senter le dispositif.<\/p>\n

Apr\u00e8s la conception de l\u2019identit\u00e9 visuelle, nous avons r\u00e9alis\u00e9 le design de la plateforme web, outil central du dispositif, en collaboration avec l\u2019\u00e9quipe du Filament qui s\u2019est charg\u00e9e de son d\u00e9veloppement. Nous \u00e9tions dans une strat\u00e9gie de service et d\u2019usage.<\/p>\n

 <\/p>\n

\u201cLes internautes devaient pouvoir naviguer sur le site et trouver facilement des infos sur les candidats, les employeurs, la mobilit\u00e9 et l\u2019h\u00e9bergement. Les saisonniers devaient b\u00e9n\u00e9ficier d\u2019une v\u00e9ritable aide \u00e0 laquelle acc\u00e9der en amont de l’arriv\u00e9e pour pr\u00e9parer leur installation.\u201d<\/em><\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2022\/09\/page-offres.jpg\u00a0\u00bb alt=\u00a0\u00bbplateforme employeurs saisonniers terre de saisons\u00a0\u00bb title_text=\u00a0\u00bbconsume-less-share-better2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset2″ box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb15px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.27)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb2402px\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|80px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2022\/09\/page-offres.jpg\u00a0\u00bb alt=\u00a0\u00bbplateforme employeurs saisonniers terre de saisons\u00a0\u00bb title_text=\u00a0\u00bbconsume-less-share-better2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset2″ box_shadow_horizontal=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb15px\u00a0\u00bb box_shadow_color=\u00a0\u00bbrgba(0,0,0,0.27)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bb60de8ad2-97cc-4342-8143-450081a9e835″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La plateforme web, un outil sur-mesure<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#EB5A3B\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_6_font_size=\u00a0\u00bb17px\u00a0\u00bb header_6_line_height=\u00a0\u00bb1.5em\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Apr\u00e8s plusieurs mois de concertation, une plateforme web a \u00e9merg\u00e9 pour r\u00e9pondre aux besoins identifi\u00e9s et donner envie aux saisonniers de s\u2019installer dans le Lot, notamment gr\u00e2ce \u00e0 un accompagnement humain pour faire le lien, rencontrer et pr\u00e9senter le dispositif.<\/p>\n

Apr\u00e8s la conception de l\u2019identit\u00e9 visuelle, nous avons r\u00e9alis\u00e9 le design de la plateforme web, outil central du dispositif, en collaboration avec l\u2019\u00e9quipe du Filament qui s\u2019est charg\u00e9e de son d\u00e9veloppement. Nous \u00e9tions dans une strat\u00e9gie de service et d\u2019usage.<\/p>\n

 <\/p>\n

\u201cLes internautes devaient pouvoir naviguer sur le site et trouver facilement des infos sur les candidats, les employeurs, la mobilit\u00e9 et l\u2019h\u00e9bergement. Les saisonniers devaient b\u00e9n\u00e9ficier d\u2019une v\u00e9ritable aide \u00e0 laquelle acc\u00e9der en amont de l’arriv\u00e9e pour pr\u00e9parer leur installation.\u201d<\/em><\/h6>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb height=\u00a0\u00bb580px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|80px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bb60de8ad2-97cc-4342-8143-450081a9e835″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De multiples cibles de communication<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#EB5A3B\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_6_font_size=\u00a0\u00bb17px\u00a0\u00bb header_6_line_height=\u00a0\u00bb1.5em\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La particularit\u00e9 du projet tient \u00e0 ses trois cibles tr\u00e8s h\u00e9t\u00e9rog\u00e8nes : les employeurs, les saisonniers et les prescripteurs. Les employeurs \u00e9voluent dans le domaine du tourisme, mais pas seulement. On recrute aussi beaucoup de saisonniers dans l\u2019agriculture et le mara\u00eechage. Du c\u00f4t\u00e9 des prescripteurs, il s\u2019agissait de s\u2019adresser aux acteurs du recrutement, P\u00f4le Emploi, les Missions Locales ou encore les Maisons France Service.<\/p>\n

Notre agence a donc d\u00e9clin\u00e9 les diff\u00e9rents supports de communication<\/a><\/span> en fonction de ces trois publics et de leurs canaux de pr\u00e9dilection, notamment les r\u00e9seaux sociaux.<\/p>\n

 <\/p>\n

\u201cNous avons \u00e9galement \u00e9tabli la ligne \u00e9ditoriale, la charte et le calendrier \u00e9ditorial, en coh\u00e9rence avec l\u2019identit\u00e9 du projet\u201d.<\/em><\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2022\/08\/Facebook_general.png\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb min_height=\u00a0\u00bb100px\u00a0\u00bb height=\u00a0\u00bb372px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|80px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bb60de8ad2-97cc-4342-8143-450081a9e835″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De multiples cibles de communication<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#EB5A3B\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_6_font_size=\u00a0\u00bb17px\u00a0\u00bb header_6_line_height=\u00a0\u00bb1.5em\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La particularit\u00e9 du projet tient \u00e0 ses trois cibles tr\u00e8s h\u00e9t\u00e9rog\u00e8nes : les employeurs, les saisonniers et les prescripteurs. Les employeurs \u00e9voluent dans le domaine du tourisme, mais pas seulement. On recrute aussi beaucoup de saisonniers dans l\u2019agriculture et le mara\u00eechage. Du c\u00f4t\u00e9 des prescripteurs, il s\u2019agissait de s\u2019adresser aux acteurs du recrutement, P\u00f4le Emploi, les Missions Locales ou encore les Maisons France Service.<\/p>\n

Notre agence a donc d\u00e9clin\u00e9 les diff\u00e9rents supports de communication<\/a><\/span> en fonction de ces trois publics et de leurs canaux de pr\u00e9dilection, notamment les r\u00e9seaux sociaux.<\/p>\n

 <\/p>\n

\u201cNous avons \u00e9galement \u00e9tabli la ligne \u00e9ditoriale, la charte et le calendrier \u00e9ditorial, en coh\u00e9rence avec l\u2019identit\u00e9 du projet\u201d.<\/em><\/h6>\n

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Un territoire aujourd’hui bien identifi\u00e9 pour les saisonniers<\/span><\/h2>\n

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La communication du projet est mont\u00e9e crescendo jusqu\u2019au lancement du service, particuli\u00e8rement sur les r\u00e9seaux sociaux. En juillet 2020, apr\u00e8s quelques mois de travail, nous avons pr\u00e9sent\u00e9 officiellement Lot, Terres de saisons lors d\u2019une conf\u00e9rence de presse. Avec le contexte de sortie de confinement, la premi\u00e8re ann\u00e9e a \u00e9t\u00e9 difficile. N\u00e9anmoins, le dispositif est aujourd\u2019hui bien identifi\u00e9 et a permis de r\u00e9aliser plusieurs dizaines de matchs entre employeurs et saisonniers sur un territoire riche en opportunit\u00e9s.<\/strong><\/span><\/span><\/p>\n

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Nos derniers articles<\/h3>\n

[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bball\u00a0\u00bb meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbArticle pr\u00e9c\u00e9dent\u00a0\u00bb next_text=\u00a0\u00bbArticle suivant\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb title_text_color__hover=\u00a0\u00bb#ffa33e\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00e9tude de cas\u00e9tude de casLot, Terres de saisons, un projet de communicationport\u00e9 par la force du collectifNous vous proposons de partir \u00e0 la d\u00e9couverte d\u2019une strat\u00e9gie de communication men\u00e9e de A \u00e0 Z par notre agence. Initi\u00e9 en 2020, le dispositif Lot, Terres de saisons entend f\u00e9d\u00e9rer une communaut\u00e9 de saisonniers dans un bassin d\u2019emploi en forte demande. D\u00e9ploy\u00e9 autour d\u2019une plateforme web, il a n\u00e9cessit\u00e9 plusieurs mois de travail collectif, r\u00e9unissant de nombreux acteurs de terrain. R\u00e9cit de cette aventure territoriale dans laquelle notre agence de communication s\u2019est impliqu\u00e9e d\u00e8s les premi\u00e8res heures.Une vall\u00e9e touristique en manque cruel de saisonniers2020, dans la r\u00e9gion du Lot. Les employeurs saisonniers peinent \u00e0 recruter et cette situation p\u00e8se sur le tissu \u00e9conomique. Conscientes de ces difficult\u00e9s et du potentiel d\u2019attractivit\u00e9 de leurs territoires, les communaut\u00e9s de communes Cauvaldor et Quercy Bouriane d\u00e9cident de s\u2019associer pour mener une r\u00e9flexion autour de l\u2019accueil des saisonniers. Parmi les besoins rep\u00e9r\u00e9s, aider les travailleurs \u00e0 se s\u00e9dentariser (encha\u00eener les contrats et les formations, se d\u00e9placer et trouver un habitat p\u00e9renne), mais aussi accompagner les employeurs dans leur recherche du profil parfait. Pour y r\u00e9pondre, les deux institutions ont imagin\u00e9 un dispositif s\u2019adressant aux saisonniers et \u00e0 […]<\/p>\n","protected":false},"author":3,"featured_media":339832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[33],"tags":[],"class_list":["post-339740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas"],"yoast_head":"\n\u00c9tude de cas - Lot, Terres de Saisons - Agence SAMBA<\/title>\n<meta name=\"description\" content=\"\u00c9tude de cas : d\u00e9couvrez Lot, Terres de saisons, une strat\u00e9gie de communication men\u00e9e de A \u00e0 Z par notre agence de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-samba.com\/en\/lot-terres-de-saisons-un-projet-de-communication-porte-par-la-force-du-collectif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas - 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