{"id":340693,"date":"2023-01-17T10:53:30","date_gmt":"2023-01-17T09:53:30","guid":{"rendered":"https:\/\/agence-samba.com\/?p=340693"},"modified":"2023-10-25T15:12:38","modified_gmt":"2023-10-25T13:12:38","slug":"inbound-marketing-une-strategie-pour-les-entreprises-engagees","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/inbound-marketing-une-strategie-pour-les-entreprises-engagees\/","title":{"rendered":"L\u2019inbound marketing : une strat\u00e9gie de choix pour les acteurs \u00e0 impact positif"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4&Prime; width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><strong>Qu\u2019est-ce que l\u2019inbound marketing ?<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Tr\u00e8s pl\u00e9biscit\u00e9 par les acteurs du secteur de la communication et du marketing, en particulier sur les <\/span><span style=\"font-weight: 400;\">canaux digitaux<\/span><span style=\"font-weight: 400;\">, l\u2019inbound marketing reste une notion assez floue pour la plupart des gens.\u00a0<br \/><\/span><span style=\"font-weight: 400;\">Commen\u00e7ons donc par une d\u00e9finition.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFAEC\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb47px|76px|47px|76px|true|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb47px|76px|47px|76px|true|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb33px|30px|33px|30px|true|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4 style=\"text-align: left;\"><strong>D\u00e9finition de l\u2019inbound marketing<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">L\u2019inbound marketing est une<\/span><span style=\"font-weight: 400;\"> strat\u00e9gie marketing<\/span><span style=\"font-weight: 400;\"> qui repose sur l\u2019attraction de<\/span><span style=\"font-weight: 400;\"> clients potentiels<\/span><span style=\"font-weight: 400;\"> vers votre entreprise ou votre projet gr\u00e2ce \u00e0 du <\/span><span style=\"font-weight: 400;\">contenu \u00e0 forte valeur <\/span><span style=\"font-weight: 400;\">ajout\u00e9e, qui r\u00e9pond pr\u00e9cis\u00e9ment aux probl\u00e9matiques de votre audience cible.\u00a0<\/span><\/p>\n<p><b>L\u2019objectif principal est d\u2019apporter de la valeur aux <\/b><b>prospects<\/b> <span style=\"font-weight: 400;\">pour d\u00e9montrer votre expertise et b\u00e2tir une <\/span><span style=\"font-weight: 400;\">relation client <\/span><span style=\"font-weight: 400;\">solide. Pour cela, l\u2019inbound marketing s\u2019appuie majoritairement sur le <\/span><span style=\"font-weight: 400;\">marketing de contenu<\/span><span style=\"font-weight: 400;\">, c\u2019est-\u00e0-dire la <\/span><span style=\"font-weight: 400;\">cr\u00e9ation de contenu <\/span><span style=\"font-weight: 400;\">\u00a0de qualit\u00e9, de mani\u00e8re r\u00e9guli\u00e8re, pour <\/span><span style=\"font-weight: 400;\">votre site internet<\/span><span style=\"font-weight: 400;\">, votre blog, vos r\u00e9seaux sociaux, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce contenu doit \u00eatre fait pour accompagner vos prospects et clients tout au long du <\/span><span style=\"font-weight: 400;\">processus d\u2019achat<\/span><span style=\"font-weight: 400;\">, d\u2019inscription ou autre, en r\u00e9pondant aux diverses questions qu\u2019ils vont se poser aux diff\u00e9rentes \u00e9tapes. <\/span><b>Le succ\u00e8s de ce type de<\/b><b> marketing digital<\/b><b> repose donc en grande partie sur votre <\/b><b>pr\u00e9sence en ligne<\/b><span style=\"font-weight: 400;\">, qui doit \u00eatre strat\u00e9gique et pertinente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mettre en place une strat\u00e9gie<\/span><span style=\"font-weight: 400;\"> d\u2019inbound marketing peut servir diff\u00e9rents objectifs, notamment des o<\/span><span style=\"font-weight: 400;\">bjectifs de visibilit\u00e9<\/span><span style=\"font-weight: 400;\">, de <\/span><span style=\"font-weight: 400;\">notori\u00e9t\u00e9<\/span><span style=\"font-weight: 400;\">, d\u2019acquisition et\/ou de <\/span><span style=\"font-weight: 400;\">fid\u00e9lisation<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019inbound est un <\/span><span style=\"font-weight: 400;\">outil marketing efficace<\/span><span style=\"font-weight: 400;\">, \u00e0 condition d\u2019\u00eatre int\u00e9gr\u00e9 \u00e0 une <\/span><span style=\"font-weight: 400;\">strat\u00e9gie de communication<\/span><span style=\"font-weight: 400;\"> globale, et d\u2019avoir une vision \u00e0 long terme.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4 style=\"text-align: left;\"><strong>Quelle est la diff\u00e9rence avec le marketing traditionnel ?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Les strat\u00e9gies marketing traditionnelles rel\u00e8vent plut\u00f4t de ce que l\u2019on appelle l\u2019<\/span><span style=\"font-weight: 400;\">outbound marketing<\/span><span style=\"font-weight: 400;\">, ou <\/span><span style=\"font-weight: 400;\">marketing sortant<\/span><span style=\"font-weight: 400;\"> (par opposition \u00e0 l\u2019inbound marketing, le <\/span><span style=\"font-weight: 400;\">marketing entrant<\/span><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><b>Lorsque vous faites de l\u2019inbound marketing, vous cherchez \u00e0 faire venir vos prospects jusqu\u2019\u00e0 vous.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A l\u2019inverse, lorsque vous faites de l\u2019outbound marketing, vous cherchez \u00e0<\/span><span style=\"font-weight: 400;\"> atteindre vos clients <\/span><span style=\"font-weight: 400;\">potentiels en diffusant votre message \u00e0 un public tr\u00e8s large, qui n\u2019est pas forc\u00e9ment int\u00e9ress\u00e9 par votre offre, au moyen de d\u00e9marchage, publicit\u00e9s, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le marketing traditionnel est souvent per\u00e7u comme intrusif, car il ne se soucie pas de l\u2019int\u00e9r\u00eat de son audience potentielle pour son offre. Il mise sur la quantit\u00e9 plut\u00f4t que sur la qualit\u00e9. L\u2019un des principaux avantages de l\u2019inbound marketing est qu\u2019il consiste \u00e0 faire exactement l\u2019inverse :<\/span><b> d\u00e9livrer son message uniquement aux personnes qu\u2019il int\u00e9resse<\/b><span style=\"font-weight: 400;\"> ! Il s\u2019agit donc d&rsquo;un <\/span><span style=\"font-weight: 400;\">plan marketing<\/span><span style=\"font-weight: 400;\"> bien diff\u00e9rent, tant dans sa conception que dans son ex\u00e9cution.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2023\/02\/barney-yau-TsNfxN-mUbo-unsplash-touchee.jpg\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb height=\u00a0\u00bb500px\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><strong>Pourquoi l\u2019inbound marketing convient si bien aux projets engag\u00e9s ?<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Si nous avons d\u00e9cid\u00e9 d\u2019aborder ici le sujet de l\u2019inbound marketing, c\u2019est parce que<\/span><b> c\u2019est une fa\u00e7on de faire du marketing qui correspond \u00e0 nos valeurs et \u00e0 celles de nos clients.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avec une<\/span><span style=\"font-weight: 400;\"> strat\u00e9gie bien d\u00e9finie<\/span><span style=\"font-weight: 400;\"> et une <\/span><span style=\"font-weight: 400;\">pr\u00e9sence digitale<\/span><span style=\"font-weight: 400;\"> adapt\u00e9e, <\/span><b>vous pourrez <\/b><b>toucher vos cibles<\/b><b> sans \u00eatre intrusif, en leur proposant du <\/b><b>contenu de qualit\u00e9,<\/b><b> gratuitement<\/b><span style=\"font-weight: 400;\">. Vos prospects pourront ainsi juger de la qualit\u00e9 de votre offre et se rendre compte par eux-m\u00eames de l\u2019expertise de votre entreprise, des avantages de votre prestation, des engagements que vous avez pris et respectez, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La finalit\u00e9 de l\u2019inbound marketing pour les acteurs \u00e0 impact positif, c\u2019est<\/span><b> la cr\u00e9ation d\u2019un cercle vertueux entre vos <\/b><b>cibles <\/b><b>et vous<\/b><span style=\"font-weight: 400;\">, qui vous permet de d\u00e9livrer votre message aux personnes qu\u2019il int\u00e9resse, sans avoir recours \u00e0 des<\/span><span style=\"font-weight: 400;\"> techniques de marketing <\/span><span style=\"font-weight: 400;\">douteuses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Concevoir une strat\u00e9gie<\/span><span style=\"font-weight: 400;\"> d\u2019inbound marketing et la mettre en \u0153uvre demande un effort, mais <\/span><b>cela offre la possibilit\u00e9 d\u2019\u00e9largir votre audience sans faire de compromis sur l\u2019\u00e2me de votre projet<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><strong>Sur quoi repose une strat\u00e9gie efficace en inbound marketing ?<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_toggle title=\u00a0\u00bbUne identit\u00e9 de marque claire\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb21px\u00a0\u00bb closed_title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">L&rsquo;i<\/span><span style=\"font-weight: 400;\">nbound marketing s\u2019inscrit dans une<\/span><span style=\"font-weight: 400;\"> strat\u00e9gie marketing globale<\/span><span style=\"font-weight: 400;\">, le premier pr\u00e9requis est donc d\u2019<\/span><b style=\"font-size: 16px;\">avoir d\u00e9fini clairement son identit\u00e9 de marque<\/b><span style=\"font-weight: 400;\"> (promesse, vision,<\/span><span style=\"font-size: 16px;\"> <\/span><span style=\"color: #02105b;\"><a href=\"https:\/\/agence-samba.com\/pourquoi-et-comment-creer-une-ligne-editoriale\/\" style=\"color: #02105b;\"><span>ligne \u00e9ditoriale<\/span><\/a><\/span><span style=\"font-weight: 400;\">, identit\u00e9 visuelle,<\/span><span style=\"font-weight: 400;\"> brand content<\/span><span style=\"font-weight: 400;\">\u2026).\u00a0<\/span><\/p>\n<div class=\"et_pb_text_inner\">\n<div data-shortcode-id=\"1.8.0.2-1675344484718\" data-quickaccess-editable=\"yes\" class=\"et-fb-popover-tinymce\">\n<div class=\"mce-content-body\" contenteditable=\"true\" style=\"position: relative;\">\n<p><span style=\"font-weight: 400;\">Votre<\/span><span style=\"font-weight: 400;\"> image de marque<\/span><span style=\"font-weight: 400;\"> est primordiale pour votre strat\u00e9gie de <\/span><span style=\"font-weight: 400;\">communication digitale<\/span><span style=\"font-weight: 400;\"> et print.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbDes cibles pr\u00e9cises\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb21px\u00a0\u00bb closed_title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Pour atteindre votre cible, vous devez la conna\u00eetre. <b>La pr\u00e9cision du <\/b><b>ciblage <\/b><b>est au c\u0153ur de l\u2019inbound marketing<\/b>, vous devez donc conna\u00eetre vos persona sur le bout des doigts !<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbDes objectifs r\u00e9fl\u00e9chis\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb21px\u00a0\u00bb closed_title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Pour <\/span><span style=\"font-weight: 400;\">d\u00e9finir votre strat\u00e9gie<\/span><span style=\"font-weight: 400;\">, il est essentiel de r\u00e9fl\u00e9chir \u00e0 vos objectifs : <\/span><b>pourquoi souhaitez-vous faire de l\u2019inbound marketing<\/b><span style=\"font-weight: 400;\"> ? <\/span><span style=\"font-weight: 400;\">D\u00e9sirez-vous <\/span><span style=\"font-weight: 400;\">fid\u00e9liser <\/span><span style=\"font-weight: 400;\">votre client\u00e8le ? <\/span><span style=\"font-weight: 400;\">Acqu\u00e9rir de<\/span><span style=\"font-weight: 400;\"> nouveaux clients <\/span><span style=\"font-weight: 400;\">? <\/span><span style=\"font-weight: 400;\">Convertir les clients<\/span><span style=\"font-weight: 400;\"> en prescripteurs pour qu\u2019ils vous recommandent \u00e0 leur entourage ?<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbDes canaux de communication pertinents et efficients\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb21px\u00a0\u00bb closed_title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">\u00c9videmment, outre le ciblage et les objectifs,<\/span> <b>construire sa strat\u00e9gie<\/b><b> d\u2019inbound marketing exige de s\u00e9lectionner les bons <\/b><b>supports digitaux<\/b> <span style=\"font-weight: 400;\">(et, dans une moindre mesure, print).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On parle de <\/span><span style=\"font-weight: 400;\">strat\u00e9gie de pr\u00e9sence en ligne<\/span><span style=\"font-weight: 400;\">. Cela inclut le choix des supports sur lesquels \u00eatre pr\u00e9sent : <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">Linkedin<\/span><span style=\"font-weight: 400;\">, Instagram, TikTok\u2026), <\/span><span style=\"font-weight: 400;\">sites internet<\/span><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\">, blog, vitrine, simple<\/span><span style=\"font-weight: 400;\"> landing page<\/span><span style=\"font-weight: 400;\">\u2026), newsletter\u2026 Mais \u00e9galement les actions \u00e0 mettre en place pour y \u00eatre visible, par exemple le fait de travailler votre<\/span><span style=\"font-weight: 400;\"> r\u00e9f\u00e9rencement SEO <\/span><span style=\"font-weight: 400;\">pour <\/span><span style=\"font-weight: 400;\">g\u00e9n\u00e9rer du trafic <\/span><span style=\"font-weight: 400;\">sur vos <\/span><span style=\"font-weight: 400;\">pages web<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Une simple<\/span><span style=\"font-weight: 400;\"> pr\u00e9sence sur les r\u00e9seaux sociaux <\/span><span style=\"font-weight: 400;\">ne suffit pas !<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbUne strat\u00e9gie de contenu bien pens\u00e9e\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb21px\u00a0\u00bb closed_title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Une fois ces diff\u00e9rents \u00e9l\u00e9ments amorc\u00e9s, il est temps d\u2019entrer dans le vif du sujet : votre strat\u00e9gie de<\/span><span style=\"font-weight: 400;\"> cr\u00e9ation de contenus <\/span><span style=\"font-weight: 400;\">(ou <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\">).\u00a0<br \/><\/span><span style=\"font-weight: 400;\">Ce type de<\/span><span style=\"font-weight: 400;\"> strat\u00e9gie est efficace<\/span><span style=\"font-weight: 400;\"> quand une marque parvient \u00e0<\/span> <b>\u00e9laborer des contenus<\/b><b> qui r\u00e9pondent exactement aux probl\u00e9matiques de son audience cible<\/b><span style=\"font-weight: 400;\">, aux diff\u00e9rents stades du <\/span><span style=\"font-weight: 400;\">parcours client<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbUn bon suivi des indicateurs de performance\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb21px\u00a0\u00bb closed_title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Enfin, l\u2019inbound marketing \u00e9tant une strat\u00e9gie qui s\u2019inscrit dans le temps long,<\/span><b> il est important d\u2019assurer le suivi des<\/b><b> indicateurs de performance<\/b><b> cl\u00e9s <\/b><span style=\"font-weight: 400;\">(les <\/span><span style=\"font-weight: 400;\">KPI<\/span><span style=\"font-weight: 400;\">).\u00a0<br \/><\/span><span style=\"font-weight: 400;\">Ils sont \u00e0 d\u00e9finir en fonction des sp\u00e9cificit\u00e9s de votre projet mais on retrouve en g\u00e9n\u00e9ral :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La position sur les<\/span><span style=\"font-weight: 400;\"> moteurs de recherches<\/span><span style=\"font-weight: 400;\"> de vos pages sur les <\/span><span style=\"font-weight: 400;\">mots cl\u00e9s<\/span><span style=\"font-weight: 400;\"> associ\u00e9s \u00e0 votre entreprise (qui doivent \u00eatre d\u00e9finis par\u00a0 votre <\/span><strong><span style=\"color: #02105b;\"><a href=\"https:\/\/agence-samba.com\/mission-objectifs-agence-seo\/\" style=\"color: #02105b;\">strat\u00e9gie SEO<\/a><\/span><\/strong><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le<\/span><span style=\"font-weight: 400;\"> taux de conversion<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les sources de trafic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre de visites sur votre site internet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La taille de votre communaut\u00e9 sur les r\u00e9seaux sociaux et le taux d\u2019engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pour une strat\u00e9gie <\/span><span style=\"font-weight: 400;\">mailing<\/span><span style=\"font-weight: 400;\">, les taux d&rsquo;ouverture, de spam ou encore de d\u00e9sinscription.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En fonction des r\u00e9sultats, vous pourrez <\/span><span style=\"font-weight: 400;\">adapter votre strat\u00e9gie<\/span><span style=\"font-weight: 400;\">.\u00a0<br \/><\/span><span style=\"font-weight: 400;\">D\u00e9velopper une strat\u00e9gie<\/span><span style=\"font-weight: 400;\"> d\u2019inbound marketing demande du temps et des comp\u00e9tences, mais <\/span><b>les r\u00e9sultats sont \u00e0 la hauteur des efforts fournis\u00a0<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; 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custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|0px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.19.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb63px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||15px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Pour faire grandir votre projet sans mettre de c\u00f4t\u00e9 vos valeurs, <\/span><strong><span style=\"color: #02105b;\"><a href=\"https:\/\/agence-samba.com\/nos-metiers-services-communication\/\" style=\"color: #02105b;\">SAMBA vous accompagne de A \u00e0 Z<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> dans la cr\u00e9ation et la mise en \u0153uvre d\u2019une strat\u00e9gie de communication responsable et \u00e9thique, s\u2019appuyant notamment sur l\u2019inbound marketing si cela est pertinent.<br \/><\/span><span style=\"font-weight: 400;\">Ne perdez plus de temps pour changer votre fa\u00e7on de communiquer, contactez-nous !<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; 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