{"id":340910,"date":"2023-02-15T11:52:52","date_gmt":"2023-02-15T10:52:52","guid":{"rendered":"https:\/\/agence-samba.com\/?p=340910"},"modified":"2023-10-17T17:33:59","modified_gmt":"2023-10-17T15:33:59","slug":"crowdfunding-construire-une-communaute-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/crowdfunding-construire-une-communaute-sur-les-reseaux-sociaux\/","title":{"rendered":"Crowdfunding : construire une communaut\u00e9 sur les r\u00e9seaux sociaux"},"content":{"rendered":"

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outils de comm<\/h3>\n

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Crowdfunding : construire une communaut\u00e9 sur les r\u00e9seaux sociaux<\/h1>\n

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Outil incontournable dans la vie d\u2019une organisation engag\u00e9e, le financement participatif<\/strong>\u00a0 permet de r\u00e9colter des fonds et de tester la viabilit\u00e9 de son projet. Mais c\u2019est aussi un excellent moyen de f\u00e9d\u00e9rer une audience active<\/strong>. On vous livre tous nos conseils pour construire une communaut\u00e9<\/strong> sur les r\u00e9seaux sociaux en p\u00e9riode de crowdfunding.<\/span><\/p>\n

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Le r\u00e9seau, cl\u00e9 de vo\u00fbte d\u2019une campagne de crowdfunding<\/strong><\/h2>\n

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S\u2019appuyer sur sa communaut\u00e9 actuelle<\/strong><\/span><\/h4>\n

Une campagne de financement participatif intervient en amont du lancement d\u2019une activit\u00e9 ou d\u2019un produit. Premi\u00e8re \u00e9tape : cr\u00e9er votre page sur la plateforme de crowdfunding<\/strong> de votre choix et d\u00e9terminer les contreparties de vos donateurs. Mais \u00e7a ne suffit pas !<\/span><\/p>\n

Pour lui donner l\u2019\u00e9cho qu\u2019elle m\u00e9rite, vous allez devoir communiquer sur cette campagne<\/strong>, particuli\u00e8rement sur les r\u00e9seaux sociaux. Avant de vous lancer dans la cr\u00e9ation de votre strat\u00e9gie social m\u00e9dia, prenez le temps de recenser l\u2019ensemble de vos contacts<\/strong>. Votre cercle personnel (amis, familles, anciens coll\u00e8gues) sera certainement ravi de partager votre nouveau projet.<\/span><\/p>\n

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Mieux cibler pour mieux communiquer sur son crowdfunding<\/strong><\/h4>\n

Si votre organisation est d\u00e9j\u00e0 install\u00e9e, pensez \u00e0 vos b\u00e9n\u00e9ficiaires, b\u00e9n\u00e9voles et partenaires, qui constituent d\u00e9j\u00e0 une communaut\u00e9. Prenez le temps d\u2019envoyer \u00e0 chacun un message personnalis\u00e9<\/strong>. Un travail fastidieux, mais incontournable en p\u00e9riode de crowdfunding.<\/span><\/p>\n

Pour aller plus loin, nous vous recommandons de d\u00e9terminer le profil type de votre contributeur<\/strong>. Quel est son mode de vie, ses habitudes de consommation, ses m\u00e9dias favoris\u202f? Quels sont ses ressentis, ses motivations, ses besoins ? De nombreuses m\u00e9thodes, comme la <\/span>carte d\u2019empathie<\/strong><\/span><\/span><\/a>, existent pour d\u00e9finir ce portrait robot, \u00e9galement appel\u00e9 \u201cpersona\u201d. Une fois que vous aurez \u00e9clairci ce point, vous pourrez choisir le r\u00e9seau social adapt\u00e9 \u00e0 la communication de votre crowdfunding et construire une communaut\u00e9 active<\/strong> autour de votre projet.<\/span><\/p>\n

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Crowdfunding : quels contenus pour construire une communaut\u00e9 sur les r\u00e9seaux sociaux ?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_toggle title=\u00a0\u00bbLe storytelling, pour sensibiliser sa communaut\u00e9 sur les r\u00e9seaux\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour construire une communaut\u00e9 sur les r\u00e9seaux sociaux, il s\u2019agit avant tout d\u2019embarquer son audience<\/strong>. Comment peut-elle se projeter dans votre aventure ? C\u2019est tout l\u2019art du storytelling<\/strong>. En communication, comme dans tout r\u00e9cit, il y a des personnages, une situation, des enjeux. Se raconter est le meilleur moyen d\u2019augmenter votre taux d\u2019engagement<\/strong>.\u00a0<\/span><\/p>\n

Expliquez \u00e0 votre public l\u2019origine du projet, pr\u00e9sentez votre \u00e9quipe, vos valeurs, vos motivations, vos d\u00e9fis. Partagez votre vision sous la forme de <\/span>vid\u00e9os<\/span><\/span><\/a>, de stories et de posts incarn\u00e9s. Vous deviendrez une source d\u2019inspiration pour votre public, qui sera plus \u00e0 m\u00eame de contribuer durant et apr\u00e8s votre campagne de crowdfunding.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbDes contenus r\u00e9guliers pour sa campagne de crowdfunding\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3″ title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une campagne de financement s\u2019articule autour d\u2019un rythme pr\u00e9cis. \u00c0 l\u2019engagement tr\u00e8s fort des premiers jours succ\u00e8de une p\u00e9riode de creux, puis un sursaut avant la fin. Pour construire une communaut\u00e9 active, il est donc essentiel de communiquer sur les r\u00e9seaux sociaux avant, pendant et apr\u00e8s votre campagne de crowdfunding !<\/p>\n

\u00c9tablissez un calendrier \u00e9ditorial avec, au minimum, deux publications par semaine. Trois types de contenus peuvent \u00eatre envisag\u00e9s :<\/p>\n

Des contenus \u201ccoulisses\u201d : vous, votre histoire, votre \u00e9quipe, votre motivation.
Des contenus sur la campagne : l\u2019avanc\u00e9e de la cagnotte, les retomb\u00e9es m\u00e9diatiques, les \u00e9ch\u00e9ances, les contreparties.
Des contenus sur votre impact : rappelez les objectifs du projet et partagez des informations sur les enjeux environnementaux et sociaux auxquels il r\u00e9pond.<\/p>\n

Sur Instagram, LinkedIn, Twitter ou Facebook, pensez \u00e0 cr\u00e9er un hashtag d\u00e9di\u00e9 \u00e0 votre campagne. Identifiez 4 \u00e0 5 hashtags pertinents \u00e0 int\u00e9grer dans vos posts.<\/p>\n

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Une communication responsable pour son crowdfunding<\/strong><\/h2>\n

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L\u2019humain au c\u0153ur de sa campagne de financement<\/strong><\/span><\/h4>\n

La p\u00e9riode de crowdfunding est une p\u00e9riode intense en communication. Pour autant, il est possible de communiquer de mani\u00e8re \u00e9thique<\/strong>, dans le respect de l\u2019humain et de l\u2019environnement. C\u2019est toute la force de la <\/span>communication responsable<\/span><\/a><\/strong>. Chez SAMBA<\/span><\/strong><\/a>, nous accompagnons les organisations engag\u00e9es dans la mise en \u0153uvre d\u2019une communication juste, en r\u00e9sonance avec leurs valeurs.<\/span><\/p>\n

Derri\u00e8re votre communaut\u00e9, il y a des femmes et des hommes qui vous soutiennent. Traitez-les avec bienveillance ! Les r\u00e9seaux sociaux constituent un outil puissant pour entretenir ce lien. Donnez des nouvelles r\u00e9guli\u00e8res pendant et apr\u00e8s la campagne de financement. R\u00e9pondez \u00e0 tous les commentaires sans exception. Remerciez vos contributeurs l\u2019un apr\u00e8s l\u2019autre. Vous pouvez aussi envisager une rencontre en direct pour encore plus d’interactions.<\/span><\/p>\n

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Jouer la carte de la transparence sur les r\u00e9seaux sociaux <\/strong><\/h4>\n

La transparence est le second pilier de la communication responsable. En p\u00e9riode de crowdfunding, votre communaut\u00e9 attend de vous que vous lui donniez des preuves de ce que vous avancez ! Sur les r\u00e9seaux sociaux, communiquez clairement sur vos engagements. \u00c0 quel impact social ou environnemental r\u00e9pondez-vous ? Quelle solution proposez-vous ? En quoi est-elle imparfaite ? Faire preuve d\u2019humilit\u00e9<\/strong> est une marque de confiance pour votre communaut\u00e9.<\/span><\/p>\n

D\u00e9veloppez, \u00e0 l\u2019aide de chiffres et d\u2019infographies, les objectifs du financement et les\u00a0<\/span>contreparties pour les donateurs. D\u00e9taillez les \u00e9tapes du projet et le b\u00e9n\u00e9fice utilisateur. Plus vous serez concret, et plus votre communaut\u00e9 pourra prendre la mesure de vos engagements.<\/span><\/p>\n

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Vous envisagez de mettre en place une campagne de crowdfunding ? L\u2019agence SAMBA<\/a><\/span><\/strong> vous accompagne pour construire une communaut\u00e9 sur les r\u00e9seaux sociaux autour de votre projet.<\/span><\/p>\n

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Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n

[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb32,31″ meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

outils de commCrowdfunding : construire une communaut\u00e9 sur les r\u00e9seaux sociauxOutil incontournable dans la vie d\u2019une organisation engag\u00e9e, le financement participatif\u00a0 permet de r\u00e9colter des fonds et de tester la viabilit\u00e9 de son projet. Mais c\u2019est aussi un excellent moyen de f\u00e9d\u00e9rer une audience active. On vous livre tous nos conseils pour construire une communaut\u00e9 sur les r\u00e9seaux sociaux en p\u00e9riode de crowdfunding.Le r\u00e9seau, cl\u00e9 de vo\u00fbte d\u2019une campagne de crowdfundingS\u2019appuyer sur sa communaut\u00e9 actuelle Une campagne de financement participatif intervient en amont du lancement d\u2019une activit\u00e9 ou d\u2019un produit. Premi\u00e8re \u00e9tape : cr\u00e9er votre page sur la plateforme de crowdfunding de votre choix et d\u00e9terminer les contreparties de vos donateurs. Mais \u00e7a ne suffit pas ! Pour lui donner l\u2019\u00e9cho qu\u2019elle m\u00e9rite, vous allez devoir communiquer sur cette campagne, particuli\u00e8rement sur les r\u00e9seaux sociaux. Avant de vous lancer dans la cr\u00e9ation de votre strat\u00e9gie social m\u00e9dia, prenez le temps de recenser l\u2019ensemble de vos contacts. Votre cercle personnel (amis, familles, anciens coll\u00e8gues) sera certainement ravi de partager votre nouveau projet.Mieux cibler pour mieux communiquer sur son crowdfunding Si votre organisation est d\u00e9j\u00e0 install\u00e9e, pensez \u00e0 vos b\u00e9n\u00e9ficiaires, b\u00e9n\u00e9voles et partenaires, qui constituent d\u00e9j\u00e0 une communaut\u00e9. Prenez le temps d\u2019envoyer […]<\/p>\n","protected":false},"author":6,"featured_media":340979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[31,32],"tags":[],"class_list":["post-340910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-de-communication","category-strategie-de-communication"],"yoast_head":"\nCrowdfunding : construire une communaut\u00e9 sur les r\u00e9seaux sociaux<\/title>\n<meta name=\"description\" content=\"Tous les conseils de SAMBA, agence de communication responsable, pour construire une communaut\u00e9 sur les r\u00e9seaux sociaux en p\u00e9riode de crowdfunding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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