{"id":341180,"date":"2023-04-03T18:41:26","date_gmt":"2023-04-03T16:41:26","guid":{"rendered":"https:\/\/agence-samba.com\/?p=341180"},"modified":"2023-10-03T17:45:51","modified_gmt":"2023-10-03T15:45:51","slug":"seo-10-conseils-pour-ameliorer-sa-strategie","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/seo-10-conseils-pour-ameliorer-sa-strategie\/","title":{"rendered":"SEO : 10 conseils activables pour am\u00e9liorer sa strat\u00e9gie"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4&Prime; width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0&Prime; 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text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#33306A\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px|-1px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n<h1>SEO : 10 conseils activables pour am\u00e9liorer sa strat\u00e9gie<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; 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custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Nos 10 conseils simples et activables<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_toggle title=\u00a0\u00bb1. D\u00e9terminer l\u2019intention de recherche \u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">L\u2019intention de recherche d\u00e9signe l\u2019objectif d\u2019un internaute quand il saisit un mot-cl\u00e9 ou une phrase sp\u00e9cifique.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conna\u00eetre <strong>l\u2019intention de recherche<\/strong> des utilisateurs permet de d\u00e9terminer quel type de contenu cr\u00e9er pour correspondre au mieux aux attentes des internautes.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, avant de rediriger tout contenu, il est important de r\u00e9fl\u00e9chir \u00e0 cette intention de recherche pour trouver une r\u00e9ponse qui sera transf\u00e9rable \u00e0 vos textes.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb2. Se positionner sur le bon mot-cl\u00e9 et former un cocon s\u00e9mantique\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Le mot-cl\u00e9 d\u00e9signe<strong> le mot ou expression que l\u2019internaute va taper dans la barre de recherche<\/strong> afin de trouver les r\u00e9ponses \u00e0 ses questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez une liste de mots cl\u00e9s les plus pertinents pour votre secteur et pour les attentes de vos utilisateurs. D\u00e9terminez 1 ou 2 mots cl\u00e9s sur lesquels positionner le contenu, et placez-les dans le texte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De plus, si votre mot cl\u00e9 est fortement concurrentiel, privil\u00e9giez la longue tra\u00eene, c&rsquo;est-\u00e0-dire <strong>les recherches des internautes qui sont plus sp\u00e9cifiques et d\u00e9taill\u00e9es<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toutefois, le travail sur les mots cl\u00e9s ne doit pas s\u2019arr\u00eater \u00e0 trouver un ou deux mots cl\u00e9s principaux, sinon que vos contenus doivent \u00eatre redirig\u00e9s autour d\u2019un univers s\u00e9mantique ou cocon s\u00e9mantique. Ainsi, nous \u00e9vitons \u201cle rembourrage avec des mots cl\u00e9s\u201d, qui est p\u00e9nalis\u00e9 par les moteurs de recherche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En tout, l\u2019utilisation de termes issus du m\u00eame champ s\u00e9mantique et le r\u00e9f\u00e9rencement sur des requ\u00eates plus longues, vous permettront d\u2019<strong>accro\u00eetre la visibilit\u00e9 de vos contenus sur les moteurs de recherche plus pertinemment<\/strong>.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">RAPPEL :\u00a0 veillez \u00e0 s\u00e9lectionner un seul mot-cl\u00e9 par page ou article et \u00e0 optimiser votre r\u00e9daction SEO en fonction de ce mot uniquement. Aussi, il ne faut pas sacrifier la qualit\u00e9 de votre contenu dans l\u2019espoir d\u2019int\u00e9grer absolument tous les mots cl\u00e9s.<\/span><\/i><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb3. L\u2019exp\u00e9rience utilisateur au c\u0153ur de votre strat\u00e9gie\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Afin d\u2019<strong>optimiser vos contenus et les rendre plus performants<\/strong> vis-\u00e0-vis du r\u00e9f\u00e9rencement naturel, il faut penser \u00e0 l\u2019exp\u00e9rience utilisateur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cela, votre site web doit \u00eatre une <strong>interface optimis\u00e9e<\/strong> avec des contenus qui soient : accessibles \u00e0 tout type de public, lisibles et <\/span><i><span style=\"font-weight: 400;\">responsive<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce fait, les diff\u00e9rentes pages de votre site internet doivent s\u2019adapter \u00e0 la taille des \u00e9crans sur lesquelles elles seront consult\u00e9es selon le type de dispositif : c\u2019est ce qu\u2019on appelle <strong>le responsive design<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec des pages pens\u00e9es pour les smartphones et les tablettes, les utilisateurs pourront naviguer en tout confort, am\u00e9liorant ainsi leur exp\u00e9rience de lecture de votre contenu.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb4. S\u00e9curisez votre site web et prot\u00e9gez les donn\u00e9es des utilisateurs\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Bien qu\u2019il ne s\u2019agisse pas directement des techniques de strat\u00e9gie de SEO, n\u00e9gliger la s\u00e9curit\u00e9 de votre site web affecte n\u00e9gativement votre positionnement dans les moteurs de recherche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Les algorithmes des moteurs de recherche, notamment Google, prennent en compte la s\u00e9curit\u00e9 des sites dans son classement<\/strong>, car celle-ci affecte directement la qualit\u00e9 des contenus affich\u00e9s et l\u2019exp\u00e9rience utilisateur. Par cons\u00e9quent, si l\u2019internaute ne se sent pas rassur\u00e9, il quittera rapidement votre site internet et cela accro\u00eetra votre taux de rebond.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour assurer la s\u00e9curit\u00e9 de votre site web, n\u2019oubliez pas de :<br \/><\/span><\/p>\n<ul>\n<li>\u00a0<span style=\"font-weight: 400;\">activer l<span style=\"color: #000080;\">e <\/span><\/span><span style=\"color: #000080;\"><a href=\"https:\/\/blog.hubspot.fr\/website\/utiliser-protocole-https\" style=\"color: #000080;\"><span style=\"font-weight: 400;\">protocole HTTPS <\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000080;\">d<\/span>e votre site ;\u00a0<\/span><\/li>\n<li>\u00a0<span style=\"font-weight: 400;\">r\u00e9digez le r\u00e8glement g\u00e9n\u00e9r<span style=\"color: #000080;\">al sur <\/span><\/span><span style=\"color: #000080;\"><a href=\"https:\/\/www.cnil.fr\/fr\/reglement-europeen-protection-donnees\" style=\"color: #000080;\"><span style=\"font-weight: 400;\">\u00a0la protection des donn\u00e9es (RGPD)<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000080;\"> de<\/span> votre entreprise, ainsi que les mentions l\u00e9gales, la politique de confidentialit\u00e9, les conditions g\u00e9n\u00e9rales de vente ou d\u2019utilisation et le traitement des cookies;<\/span><\/li>\n<li>\u00a0<span style=\"font-weight: 400;\">les avis v\u00e9rifi\u00e9s de clients ont de m\u00eame un impact sur le score de s\u00e9curit\u00e9 de votre site web. <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb5. Soignez les balises de vos titres et m\u00e9ta-descriptions\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Les balises titre et m\u00e9ta-description sont la premi\u00e8re impression de votre site qu\u2019aura l\u2019internaute lorsqu\u2019il tombera dessus dans les r\u00e9sultats de recherche. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quelques conseils pour les optimiser :\u00a0<\/span><\/p>\n<ul>\n<li><b>Balise titre <\/b><span style=\"font-weight: 400;\">: doit \u00eatre concis, unique et contenir le mot cl\u00e9 choisi pour se positionner. Demandez-vous : est-il pertinent par rapport au sujet de votre page\u202f? Utilisez-vous le bon nombre de caract\u00e8res\u202f?\u00a0<\/span><\/li>\n<li><b>Balise m\u00e9ta-description<\/b><span style=\"font-weight: 400;\"> : permet de diffuser une description attirante de la page pour les internautes. Elle doit \u00eatre unique, attirante et elle doit r\u00e9sumer le contenu qu\u2019on va trouver si l\u2019on clique. <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb6. Un contenu bien structur\u00e9 \u00e9gale \u00e0 un contenu bien optimis\u00e9\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Une bonne structure aide \u00e0 la lisibilit\u00e9, la fluidit\u00e9 de lecture de votre contenu, donc \u00e0 l\u2019exp\u00e9rience utilisateur. De plus, une bonne structure guide les robots des moteurs de recherche sur la compr\u00e9hension du texte redirig\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour optimiser la structure de vos \u00e9crits, pensez bien \u00e0 :\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><b>Les balises Hn qui int\u00e8grent les mots cl\u00e9s<br \/><\/b><span style=\"font-weight: 400;\">&#8211; H1 : accrocheur, le titre<br \/><\/span><span style=\"font-weight: 400;\">&#8211; H2 et H3 : sous-titres, guide<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li><b>La quantit\u00e9 de mots :<br \/><\/b><span style=\"font-weight: 400;\">&#8211; Commencez pour am\u00e9liorer votre strat\u00e9gie SEO avec la cr\u00e9ation des pages ou des textes de 300 \u00e0 500 mots.<br \/><\/span><span style=\"font-weight: 400;\">&#8211; Certaines requ\u00eates plus concurrenc\u00e9es peuvent n\u00e9cessiter des textes d\u2019entre 800 \u00e0 2000 mots.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li><b>Introduction :<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Elle doit contenir environ 100 mots et \u00eatre \u00e9vocatrice pour encourager la suite de la lecture. Les mots cl\u00e9s \u00e0 travailler doivent \u00eatre int\u00e9gr\u00e9s le plus haut possible dans le texte.<\/span><b><\/b><\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li><b>Paragraphes :<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">&#8211; Ils devraient \u00eatre riches en informations, mais pas trop longs (approximativement, 5-8 lignes chacun).<br \/><\/span>&#8211; Pensez aussi \u00e0 favoriser une <span>bonne lisibilit\u00e9 avec la cr\u00e9ation de listes ou de <\/span><i><span>bullet points<\/span><\/i><span>, l\u2019utilisation de mots en gras.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb7. Le maillage interne \u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Les moteurs de recherche valorisent positivement l\u2019int\u00e9gration de liens internes dans le contenu. En outre, ceux-ci guident les internautes dans l\u2019exploration plus profonde de votre site. N\u00e9anmoins, quelques r\u00e8gles sont \u00e0 suivre :\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ne pas abuser de l\u2019utilisation de liens : adapter le nombre en fonction de la longueur de votre texte ;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">ne pas re-utiliser le m\u00eame lien plusieurs fois dans le m\u00eame texte.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb8. Liens sortants et entrants (backlinks) \u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Les liens entrants et sortants sont tous deux importants et deviennent des \u00e9l\u00e9ments fondamentaux pour une campagne de r\u00e9f\u00e9rencement naturel r\u00e9ussie.\u00a0<\/span><\/p>\n<p><b>Liens sortants :<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ils am\u00e9liorent la valeur de votre contenu, ainsi que les signaux de pertinence et encouragent le partage.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ils indiquent aux moteurs de recherche que votre site s\u2019engage \u00e0 offrir une exp\u00e9rience compl\u00e8te aux utilisateurs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Si vous cr\u00e9ez un lien vers un site web fiable et, de plus, bien class\u00e9, cela peut aider votre classement, car les moteurs de recherche consid\u00e8rent que vous apportez du contenu de qualit\u00e9 \u00e0 vos utilisateurs.<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p><b>Liens entrants ou backlinks :<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Repr\u00e9sentent les liens sur des sites web, autres que le v\u00f4tre, qui renvoient sur une page de votre site.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">C&rsquo;est l\u2019un des facteurs de classement les plus importants, parce qu&rsquo;ils sont consid\u00e9r\u00e9s comme un vote de confiance pour votre site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Attention, quelques r\u00e8gles \u00e0 retenir :\u00a0<\/span><\/li>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Tant la qualit\u00e9 comme la quantit\u00e9 de vos backlinks peuvent vous aider \u00e0 obtenir un meilleur classement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Pour obtenir un lien, vous devez convaincre l\u2019\u00e9diteur d\u2019un site web qu\u2019une de ces pages pourrait \u00eatre am\u00e9lior\u00e9e gr\u00e2ce \u00e0 un lien vers une page web de votre site. C&rsquo;est pour cela que travailler un contenu de qualit\u00e9 qui donne envie d\u2019\u00eatre partag\u00e9 devient essentiel.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Il est pr\u00e9f\u00e9rable d\u2019obtenir des backlinks provenant de sites web d\u2019autorit\u00e9 et fiables.<\/span><\/li>\n<\/ul>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">RAPPEL :\u00a0 pour Google, pensez \u00e9galement \u00e0 refuser au niveau de la Search Console les backlinks provenant de domaines peu recommandables.<\/span><\/i><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb9. Qualit\u00e9 de votre contenu\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Les moteurs de recherche ont pour mission d\u2019offrir la meilleure r\u00e9ponse aux requ\u00eates des utilisateurs, cela se traduire en mettre en avant <span style=\"color: #000080;\">des <\/span><\/span><span style=\"color: #000080;\"><a href=\"https:\/\/agence-samba.com\/redaction-de-contenus-print-digital\/\" style=\"color: #000080;\"><span style=\"font-weight: 400;\">contenus qualitatifs, cr\u00e9dibles et pertinents<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tant que l\u2019exp\u00e9rience utilisateur se trouve au centre de la politique de r\u00e9f\u00e9rencement, les contenus devront rester authentifi\u00e9s et appropri\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ce fait, veillez \u00e0 consid\u00e9rer vos contenus \u00e0 partir de votre expertise, vos comp\u00e9tences et vos connaissances sur le sujet, ainsi que votre exp\u00e9rience dans le domaine. En autres termes, montrez que vous ma\u00eetrisez le sujet dont vous parlez\u2009!<\/span><\/p>\n<p><b>Comment rediriger un contenu de qualit\u00e9 ?\u00a0<\/b><\/p>\n<p><b>R\u00e9fl\u00e9chissez au pr\u00e9alable \u00e0 :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le sujet : <\/b><span style=\"font-weight: 400;\">\u00a0th\u00e8me ou probl\u00e9matique \u00e0 aborder.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le format : <\/b><span style=\"font-weight: 400;\">article de blog, interview, infographie, vid\u00e9o, livre blanc, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u2019angle :<\/b><span style=\"font-weight: 400;\"> la voix avec laquelle vous vous adressez \u00e0 votre audience (qui d\u00e9finira, de m\u00eame, votre ligne \u00e9ditoriale).<\/span><\/li>\n<\/ul>\n<p><b>Contenu froid ou chaud ?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9ez assid\u00fbment de nouveaux contenus pour indiquer aux moteurs de recherche que votre site est actualis\u00e9 et pertinent.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contenu froid :<\/b><span style=\"font-weight: 400;\"> id\u00e9al pour explorer des th\u00e9matiques vari\u00e9es et p\u00e9rennes, et pour produire un contenu riche qui g\u00e9n\u00e8re de gros volumes de trafic.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contenu chaud :<\/b><span style=\"font-weight: 400;\"> parfait pour se positionner selon les actualit\u00e9s du moment et produire du contenu \u00e0 fort potentiel de recherche temporaire.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Pour aller plus loin\u2026\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vid\u00e9o<\/b> <span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">optimiser les vid\u00e9os pour le SEO avec des sous-titres, des m\u00e9ta-descriptions et des titres \u00e9vocateurs et pertinents (le \u201cput \u00e0 clic\u201d est p\u00e9nalis\u00e9).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Infographies <\/b><span style=\"font-weight: 400;\">: format tr\u00e8s susceptible d\u2019\u00eatre partag\u00e9. Travaillez-les seules ou en accompagnant un article.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Photos <\/b><span style=\"font-weight: 400;\">: renseigner les balises <\/span><b>alt <\/b><span style=\"font-weight: 400;\">pour l\u2019optimisation SEO. Attention, les images ne doivent pas \u00eatre trop lourdes, car leur vitesse de chargement impacte directement votre r\u00e9f\u00e9rencement, privil\u00e9giez des formats SVG ou Webp. Aussi, s\u00e9lectionnez vos images selon si elles r\u00e9pondent \u00e0 un besoin et si elles apportent de la valeur ajout\u00e9e \u00e0 votre contenu.\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">RAPPEL : avec la mise \u00e0 jour Google Helpful (Google Helpful Content Update) d\u00e9ploy\u00e9e en France le 5 d\u00e9cembre 2022, le moteur de recherche indique clairement sa volont\u00e9 de n\u2019afficher que des contenus cr\u00e9\u00e9s \u00e0 destination des internautes qui r\u00e9pondent \u00e0 un vrai besoin.<\/span><\/i><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb10. Booster votre SEO local\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb open_icon_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb|700|||||||\u00a0\u00bb title_font_size=\u00a0\u00bb19px\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px|true|true\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">De plus en plus, <strong>les utilisateurs sont plus sensibilis\u00e9s aux d\u00e9marches de la consommation locale ou de proximit\u00e9<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si cela est pertinent dans le cadre de votre activit\u00e9, la conduite d\u2019une strat\u00e9gie de r\u00e9f\u00e9rencement local peut vous permettre d\u2019obtenir de bons r\u00e9sultats dans le positionnement sur les moteurs de recherche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Dor\u00e9navant, les algorithmes des moteurs de recherche vont prioriser sur les r\u00e9sultats de recherche les entreprises locales. Sp\u00e9cifiquement, ce 2023, Google met en place de nouvelles m\u00e9thodes de filtrage des donn\u00e9es pour afficher les entreprises locales en priorit\u00e9. R\u00e9fl\u00e9chissez donc \u00e0 :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er et travailler votre fiche Google My Business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travailler des contenus chauds, pour appara\u00eetre dans le Google Actualit\u00e9s et dans en Showcase sur smartphone.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb height=\u00a0\u00bb500px\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; 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Nos 10 conseils simples et activablesL\u2019intention de recherche d\u00e9signe l\u2019objectif d\u2019un internaute quand il saisit un mot-cl\u00e9 ou une phrase sp\u00e9cifique.\u00a0 Conna\u00eetre l\u2019intention de recherche des utilisateurs permet de d\u00e9terminer quel type de contenu cr\u00e9er pour correspondre au mieux aux attentes des internautes.\u00a0\u00a0 Ainsi, avant de rediriger tout contenu, il est important de r\u00e9fl\u00e9chir \u00e0 cette intention de recherche pour trouver une r\u00e9ponse qui sera transf\u00e9rable \u00e0 vos textes.Le mot-cl\u00e9 d\u00e9signe le mot ou expression que l\u2019internaute va taper dans la barre de recherche afin de trouver les r\u00e9ponses \u00e0 ses questions.\u00a0 Cr\u00e9ez une liste de mots cl\u00e9s les plus pertinents pour votre secteur et pour les attentes de vos utilisateurs. 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