{"id":341301,"date":"2023-05-07T15:45:47","date_gmt":"2023-05-07T13:45:47","guid":{"rendered":"https:\/\/agence-samba.com\/?p=341301"},"modified":"2024-08-20T12:54:46","modified_gmt":"2024-08-20T10:54:46","slug":"pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/","title":{"rendered":"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \u00ab\u00a0nouveaux r\u00e9cits \u00e0 inventer\u201d ?"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4″ width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0″ motion_trigger_start=\u00a0\u00bbtop\u00a0\u00bb background_color_phone=\u00a0\u00bb#ffffff\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction_phone=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#fffaec 42%|#eb5a3b 42%\u00a0\u00bb background_color_gradient_start_phone=\u00a0\u00bb#fffaec\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_color_gradient_end_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb42%\u00a0\u00bb border_color_left=\u00a0\u00bb#eb5a3b\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb1024px\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n

communication responsable<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.20.0″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#33306A\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px|-1px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n

Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \u00ab\u00a0nouveaux r\u00e9cits \u00e0 inventer\u201d?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Peut-on encore promouvoir des week-ends \u00e0 l\u2019autre bout du monde, des v\u00eatements de la fast fashion<\/a> <\/span>? <\/span>Miroir de nos r\u00eaves et de nos aspirations, la communication dessine depuis toujours les contours d\u2019une soci\u00e9t\u00e9 de consommation o\u00f9 il faut tout obtenir, tout de suite. La saturation de l\u2019information, avec la multiplication des messages et des canaux, g\u00e9n\u00e8re une perte d\u2019attention de plus en plus forte<\/strong>. Les messages publicitaires creux, bourr\u00e9s de st\u00e9r\u00e9otypes, ont perdu tout leur sens, si tant est qu\u2019ils en aient eu un jour.<\/p>\n

Les agences de communication \u00e0 impact, SAMBA<\/span><\/a> incluse, l\u2019ont compris : elles ont le pouvoir d\u2019influencer les consommateurs vers un nouveau mod\u00e8le de soci\u00e9t\u00e9.<\/strong> L\u00e0 o\u00f9 nous \u00e9tions des prestataires de service, un certain nombre d\u2019entre nous d\u00e9cidons d\u00e9sormais d\u2019\u00eatre des acteurs du changement<\/strong>, en embrassant cette responsabilit\u00e9 soci\u00e9tale. Conscientes que les r\u00e9cits traditionnels sont dans une impasse, nous pr\u00f4nons de nouveaux r\u00e9cits r\u00e9silients, o\u00f9 la sobri\u00e9t\u00e9 tient du nouvel eldorado. On fait le point sur ce ph\u00e9nom\u00e8ne, illustr\u00e9 par deux exemples inspirants.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb min_height=\u00a0\u00bb193.6px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg\u00a0\u00bb alt=\u00a0\u00bbcommunication \u00e0 impact\u00a0\u00bb title_text=\u00a0\u00bbtaille r\u00e9duite\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||5px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|-1px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.0″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nouveaux r\u00e9cits : une n\u00e9cessit\u00e9 pour l’impact social et environnemental<\/strong><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.0″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Vendre un nouveau r\u00eave<\/h3>\n

Vendre du r\u00eave. Voil\u00e0, en creux, ce que font les communicants depuis des d\u00e9cennies : cr\u00e9er du besoin, donner envie, fa\u00e7onner le comportement des consommateurs. \u00c0 l\u2019heure o\u00f9 sonne l\u2019urgence \u00e9cologique<\/strong>, il en va de leur responsabilit\u00e9 de produire du contre-r\u00e9cit. De montrer qu\u2019il est possible de vivre et de s\u2019\u00e9panouir autrement qu\u2019\u00e0 travers le consum\u00e9risme. De vendre un nouveau r\u00eave, bas\u00e9 sur la r\u00e9silience et la solidarit\u00e9 !<\/strong><\/p>\n

Les agences de communication \u00e0 impact<\/a> <\/span>utilisent la com\u2019 pour soutenir le d\u00e9veloppement de projets vertueux. Cet outil puissant, il est aujourd’hui n\u00e9cessaire de le mettre \u00e0 contribution pour offrir la vision d\u2019une soci\u00e9t\u00e9 plus juste, plus solidaire, plus respectueuse du vivant.<\/strong>
Plus nous essaimerons des valeurs durables et \u00e9thiques (entraide, partage, don) et de nouveaux modes de vies (permaculture, reconditionn\u00e9, mobilit\u00e9 douce), plus nous modifierons les perceptions et les repr\u00e9sentations. Avec, in fine, l\u2019objectif de changer les comportements individuels et collectifs.<\/p>\n

 <\/p>\n

Promouvoir de fa\u00e7on responsable<\/h3>\n

Ce changement de paradigme passe par la promotion et l\u2019usage d\u2019une communication responsable<\/strong>. Si aujourd\u2019hui le mod\u00e8le est bien connu des communicants, il est loin d\u2019\u00eatre la norme. Communiquer de fa\u00e7on responsable est pourtant essentiel pour faire vivre de nouveaux r\u00e9cits et donner \u00e0 nos publics l\u2019envie d\u2019agir en faveur de la transition sociale et \u00e9cologique.<\/p>\n

La communication responsable<\/a> <\/span>passe d\u2019abord par la transparence<\/strong>. L\u2019enjeu majeur, sur ce point, est de lutter contre le greenwashing. Il nous faut pousser les entreprises \u00e0 faire preuve d\u2019authenticit\u00e9, \u00e0 expliquer leurs d\u00e9marches, \u00e0 donner des preuves de leur engagement. L\u2019inclusivit\u00e9 est un autre d\u00e9fi : comment faire en sorte que chacune, chacun se retrouve dans ces nouveaux discours ? L\u2019empathie et la cr\u00e9ativit\u00e9, deux armes puissantes en communication, viendront cr\u00e9er l\u2019engagement des troupes.<\/strong> Sans gommer les difficult\u00e9s \u00e0 venir, nous devrons montrer que le changement doit se faire dans la dur\u00e9e, vers un futur plus radieux.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb min_height=\u00a0\u00bb193.6px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/nasa-Q1p7bh3SHj8-unsplash-scaled.jpg\u00a0\u00bb alt=\u00a0\u00bbcommunication \u00e0 impact univers\u00a0\u00bb title_text=\u00a0\u00bbtaille r\u00e9duite\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||5px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|-1px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.0″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Des exemples inspirants de nouveaux r\u00e9cits<\/strong><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.0″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u201cDemain n\u2019attend pas\u201d, le r\u00e9cit de Nantes M\u00e9tropole<\/h3>\n

Depuis plusieurs ann\u00e9es, la m\u00e9tropole de Nantes met en place un panel d\u2019initiatives pour r\u00e9pondre aux d\u00e9fis sociaux et \u00e9cologiques. Pour engager ses citoyens dans cette transition, elle a amorc\u00e9 une politique d\u00e9di\u00e9e au r\u00e9cit territorial avec l\u2019embauche de deux charg\u00e9es de mission d\u00e9di\u00e9es. C\u2019est une d\u00e9cision innovante pour une collectivit\u00e9 : la m\u00e9tropole a compris qu\u2019il fallait rendre visibles et coh\u00e9rentes ses actions et faire en sorte qu\u2019elles soient assimilables par tous. Elle propose ainsi \u00e0 sa population une perspective enthousiasmante et f\u00e9d\u00e9ratrice<\/strong>, en lui apportant des \u00e9l\u00e9ments tangibles et des preuves de son engagement.<\/p>\n

Le r\u00e9cit \u00ab Demain n\u2019attend pas \u00bb est le carnet de route de cette politique. Plus qu\u2019une campagne de communication, il s\u2019agit d\u2019un dispositif complet qui montre aux habitants qu\u2019ils sont une partie de la solution en les impliquant directement dans l\u2019histoire.<\/strong> L\u2019id\u00e9e ? Consid\u00e9rer leur avis pour leur redonner confiance et leur proposer de nouveaux d\u00e9fis plus ambitieux encore. Les initiatives sont diffus\u00e9es de mani\u00e8re responsable, en tenant compte du respect des habitants et de la plan\u00e8te.<\/p>\n

 <\/p>\n

Makesense, le r\u00e9cit d\u2019un monde plus juste<\/h3>\n

Depuis 10 ans, Makesense<\/a> <\/span>aspire \u00e0 un monde durable et inclusif<\/strong>, o\u00f9 l\u2019on s\u2019engage ensemble \u00e0 faire soci\u00e9t\u00e9. L\u2019organisation prot\u00e9iforme redonne le pouvoir d\u2019agir aux citoyens, notamment via des communaut\u00e9s locales ou th\u00e9matiques qui permettent d\u2019articuler les transformations individuelles et soci\u00e9tales. Elle se donne \u00e9galement pour mission d\u2019accompagner les entrepreneurs \u00e0 impact, qui constituent l\u2019une des cl\u00e9s pour r\u00e9pondre aux d\u00e9fis soci\u00e9taux et environnementaux.<\/p>\n

Pour faire vivre ce nouveau r\u00e9cit, Makesense utilise de nombreux formats de communication<\/strong> (podcasts, live, articles, r\u00e9seaux sociaux) qui viennent illustrer sa vision. Le ton jeune et optimiste, l\u2019identit\u00e9 forte et le discours mobilisateur ont la capacit\u00e9 de faire vibrer son public de jeunes adultes. La multiplication des actions renforce ce ph\u00e9nom\u00e8ne : en 10 ans, l\u2019organisation a mobilis\u00e9 200 000 citoyens dans 45 pays, et soutenu plus de 10 000 projets. L\u2019organisation compte sur l\u2019effet boule de neige. Plus elle touche de citoyens, d\u2019entrepreneurs, de collaborateurs, plus son action est partag\u00e9e et visible. Et plus le r\u00e9cit d\u2019une soci\u00e9t\u00e9 solidaire et engag\u00e9e prend vie !<\/p>\n

 <\/p>\n

 <\/p>\n

Chez SAMBA, nous sommes convaincus qu\u2019il est temps pour nous, agences de communication, de prendre nos responsabilit\u00e9s en produisant un contre-r\u00e9cit viable pour l\u2019humain et pour la plan\u00e8te. Il faudra faire face \u00e0 la r\u00e9sistance au changement et aux critiques, s\u2019adapter, renouveler les r\u00e9cits. Et partager ce r\u00f4le avec les m\u00e9dias, les influenceurs et tous les professionnels de la communication, qui ont eux aussi le pouvoir – et le devoir – de changer la norme !<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb12px||0px||false|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb800px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/agence-samba.com\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbRencontrons-nous !\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_font=\u00a0\u00bb|800||on|||||\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0%|0px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb16px|40px|16px|35px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb15px|36px|15px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb12px|32px|12px|30px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb11px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#02105b\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_module=\u00a0\u00bb340000″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbArticle pr\u00e9c\u00e9dent\u00a0\u00bb next_text=\u00a0\u00bbArticle suivant\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb title_text_color__hover=\u00a0\u00bb#ffa33e\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5%||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb20%||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n

Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n

[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb32,31″ meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

communication responsablePourquoi les agences de communication \u00e0 impact parlent-elles toutes de \u00ab\u00a0nouveaux r\u00e9cits \u00e0 inventer\u201d?Peut-on encore promouvoir des week-ends \u00e0 l\u2019autre bout du monde, des v\u00eatements de la fast fashion ? Miroir de nos r\u00eaves et de nos aspirations, la communication dessine depuis toujours les contours d\u2019une soci\u00e9t\u00e9 de consommation o\u00f9 il faut tout obtenir, tout de suite. La saturation de l\u2019information, avec la multiplication des messages et des canaux, g\u00e9n\u00e8re une perte d\u2019attention de plus en plus forte. Les messages publicitaires creux, bourr\u00e9s de st\u00e9r\u00e9otypes, ont perdu tout leur sens, si tant est qu\u2019ils en aient eu un jour. Les agences de communication \u00e0 impact, SAMBA incluse, l\u2019ont compris : elles ont le pouvoir d\u2019influencer les consommateurs vers un nouveau mod\u00e8le de soci\u00e9t\u00e9. L\u00e0 o\u00f9 nous \u00e9tions des prestataires de service, un certain nombre d\u2019entre nous d\u00e9cidons d\u00e9sormais d\u2019\u00eatre des acteurs du changement, en embrassant cette responsabilit\u00e9 soci\u00e9tale. Conscientes que les r\u00e9cits traditionnels sont dans une impasse, nous pr\u00f4nons de nouveaux r\u00e9cits r\u00e9silients, o\u00f9 la sobri\u00e9t\u00e9 tient du nouvel eldorado. On fait le point sur ce ph\u00e9nom\u00e8ne, illustr\u00e9 par deux exemples inspirants.Nouveaux r\u00e9cits : une n\u00e9cessit\u00e9 pour l’impact social et environnementalVendre un nouveau r\u00eave Vendre du r\u00eave. Voil\u00e0, en […]<\/p>\n","protected":false},"author":1,"featured_media":341309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29],"tags":[],"class_list":["post-341301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-responsable"],"yoast_head":"\nPourquoi les agences de communication \u00e0 impact parlent-elles toutes de "nouveaux r\u00e9cits \u00e0 inventer\u201d ? – SAMBA<\/title>\n<meta name=\"description\" content=\"Les agences de communication \u00e0 impact, l\u2019ont compris : elles ont le pouvoir d\u2019influencer les consommateurs vers un nouveau mod\u00e8le de soci\u00e9t\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-samba.com\/en\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de "nouveaux r\u00e9cits \u00e0 inventer\u201d ? – SAMBA\" \/>\n<meta property=\"og:description\" content=\"Les agences de communication \u00e0 impact, l\u2019ont compris : elles ont le pouvoir d\u2019influencer les consommateurs vers un nouveau mod\u00e8le de soci\u00e9t\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agence-samba.com\/en\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/\" \/>\n<meta property=\"og:site_name\" content=\"SAMBA\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-07T13:45:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T10:54:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin8781\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8781\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/\"},\"author\":{\"name\":\"admin8781\",\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf\"},\"headline\":\"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \u00ab\u00a0nouveaux r\u00e9cits \u00e0 inventer\u201d ?\",\"datePublished\":\"2023-05-07T13:45:47+00:00\",\"dateModified\":\"2024-08-20T10:54:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/\"},\"wordCount\":3863,\"image\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg\",\"articleSection\":[\"Communication responsable\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/\",\"url\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/\",\"name\":\"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \\\"nouveaux r\u00e9cits \u00e0 inventer\u201d ? – SAMBA\",\"isPartOf\":{\"@id\":\"https:\/\/agence-samba.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg\",\"datePublished\":\"2023-05-07T13:45:47+00:00\",\"dateModified\":\"2024-08-20T10:54:46+00:00\",\"author\":{\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf\"},\"description\":\"Les agences de communication \u00e0 impact, l\u2019ont compris : elles ont le pouvoir d\u2019influencer les consommateurs vers un nouveau mod\u00e8le de soci\u00e9t\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#primaryimage\",\"url\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg\",\"contentUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"balle avec horizon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/agence-samba.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \u00ab\u00a0nouveaux r\u00e9cits \u00e0 inventer\u201d ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/agence-samba.com\/#website\",\"url\":\"https:\/\/agence-samba.com\/\",\"name\":\"SAMBA\",\"description\":\"Agence de communication \u00e0 Toulouse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/agence-samba.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf\",\"name\":\"admin8781\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \"nouveaux r\u00e9cits \u00e0 inventer\u201d ? – SAMBA","description":"Les agences de communication \u00e0 impact, l\u2019ont compris : elles ont le pouvoir d\u2019influencer les consommateurs vers un nouveau mod\u00e8le de soci\u00e9t\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agence-samba.com\/en\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/","og_locale":"en_US","og_type":"article","og_title":"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \"nouveaux r\u00e9cits \u00e0 inventer\u201d ? – SAMBA","og_description":"Les agences de communication \u00e0 impact, l\u2019ont compris : elles ont le pouvoir d\u2019influencer les consommateurs vers un nouveau mod\u00e8le de soci\u00e9t\u00e9.","og_url":"https:\/\/agence-samba.com\/en\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/","og_site_name":"SAMBA","article_published_time":"2023-05-07T13:45:47+00:00","article_modified_time":"2024-08-20T10:54:46+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg","type":"image\/jpeg"}],"author":"admin8781","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin8781","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#article","isPartOf":{"@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/"},"author":{"name":"admin8781","@id":"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf"},"headline":"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \u00ab\u00a0nouveaux r\u00e9cits \u00e0 inventer\u201d ?","datePublished":"2023-05-07T13:45:47+00:00","dateModified":"2024-08-20T10:54:46+00:00","mainEntityOfPage":{"@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/"},"wordCount":3863,"image":{"@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#primaryimage"},"thumbnailUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg","articleSection":["Communication responsable"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/","url":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/","name":"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \"nouveaux r\u00e9cits \u00e0 inventer\u201d ? – SAMBA","isPartOf":{"@id":"https:\/\/agence-samba.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#primaryimage"},"image":{"@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#primaryimage"},"thumbnailUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg","datePublished":"2023-05-07T13:45:47+00:00","dateModified":"2024-08-20T10:54:46+00:00","author":{"@id":"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf"},"description":"Les agences de communication \u00e0 impact, l\u2019ont compris : elles ont le pouvoir d\u2019influencer les consommateurs vers un nouveau mod\u00e8le de soci\u00e9t\u00e9.","breadcrumb":{"@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#primaryimage","url":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg","contentUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/05\/drew-beamer-SAMBA.jpg","width":1920,"height":1280,"caption":"balle avec horizon"},{"@type":"BreadcrumbList","@id":"https:\/\/agence-samba.com\/pourquoi-les-agences-de-communication-a-impact-parlent-elles-toutes-de-nouveaux-recits-a-inventer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/agence-samba.com\/"},{"@type":"ListItem","position":2,"name":"Pourquoi les agences de communication \u00e0 impact parlent-elles toutes de \u00ab\u00a0nouveaux r\u00e9cits \u00e0 inventer\u201d ?"}]},{"@type":"WebSite","@id":"https:\/\/agence-samba.com\/#website","url":"https:\/\/agence-samba.com\/","name":"SAMBA","description":"Agence de communication \u00e0 Toulouse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agence-samba.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf","name":"admin8781"}]}},"_links":{"self":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/341301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/comments?post=341301"}],"version-history":[{"count":20,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/341301\/revisions"}],"predecessor-version":[{"id":345447,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/341301\/revisions\/345447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/media\/341309"}],"wp:attachment":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/media?parent=341301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/categories?post=341301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/tags?post=341301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}