{"id":341752,"date":"2023-08-24T15:03:08","date_gmt":"2023-08-24T13:03:08","guid":{"rendered":"https:\/\/agence-samba.com\/?p=341752"},"modified":"2023-08-02T11:44:43","modified_gmt":"2023-08-02T09:44:43","slug":"plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/","title":{"rendered":"Plateforme de marque : un outil marketing au service de votre engagement"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4&Prime; width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0&Prime; motion_trigger_start=\u00a0\u00bbtop\u00a0\u00bb background_color_phone=\u00a0\u00bb#ffffff\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction_phone=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#fffaec 42%|#eb5a3b 42%\u00a0\u00bb background_color_gradient_start_phone=\u00a0\u00bb#fffaec\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_color_gradient_end_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb42%\u00a0\u00bb border_color_left=\u00a0\u00bb#eb5a3b\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb1024px\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<h3>strat\u00e9gie de communication<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#33306A\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px|-1px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<h1>Plateforme de marque : un outil marketing au service de votre engagement<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Le mot plateforme vous \u00e9voque le e-commerce ou les r\u00e9seaux sociaux\u00a0? Cela peut effectivement pr\u00eater \u00e0 confusion. Cependant, il peut s\u2019agir d\u2019un autre sujet, tout aussi int\u00e9ressant pour votre marque. \u00c0 la fois <strong>outil de communication<\/strong> et <strong>technique marketing<\/strong>, la plateforme de marque est un <strong>\u00e9l\u00e9ment strat\u00e9gique de votre communication<\/strong>. SAMBA vous en dit plus dans cet article.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb min_height=\u00a0\u00bb193.6px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg\u00a0\u00bb alt=\u00a0\u00bbtravail sur sa plateforme de marque\u00a0\u00bb title_text=\u00a0\u00bbtaille r\u00e9duite\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||5px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|-1px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><strong>Qu\u2019est-ce qu\u2019une plateforme de marque ?<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFAEC\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb47px|76px|47px|76px|true|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb47px|76px|47px|76px|true|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb33px|30px|33px|30px|true|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4 style=\"text-align: left;\"><strong>D\u00e9finition de la plateforme de marque<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">D\u2019apr\u00e8s <\/span><span style=\"color: #000080;\"><a href=\"https:\/\/www.economie.gouv.fr\/apie\/publications\/focus-plateforme-marque\" style=\"color: #000080;\"><span style=\"font-weight: 400;\">le minist\u00e8re de l\u2019\u00c9conomie et des Finances<\/span><\/a><\/span><span style=\"font-weight: 400;\">, \u00ab\u2009la plateforme de marque est l\u2019outil fondateur de la strat\u00e9gie de marque. Elle garantit la clart\u00e9, la coh\u00e9rence du discours et des actes de l\u2019entit\u00e9 (ou de la politique publique) qu\u2019elle incarne.\u2009\u00bb\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il s\u2019agit, en fait, d\u2019un <strong>document de r\u00e9f\u00e9rence qui pr\u00e9cise tous les \u00e9l\u00e9ments d\u00e9finissant l\u2019ADN de votre marque<\/strong>\u00a0: son identit\u00e9, sa personnalit\u00e9 et ses valeurs.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4 style=\"text-align: left;\"><strong>Avantages de la plateforme de marque pour les structures engag\u00e9es<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Les structures \u00e0 impact fond\u00e9es sur des convictions <strong>environnementales, soci\u00e9tales<\/strong> ou encore<strong> sociales<\/strong> b\u00e9n\u00e9ficient automatiquement d\u2019une <strong>image de marque forte<\/strong>.<\/span><\/p>[\/et_pb_text][et_pb_toggle title=\u00a0\u00bbUne communication coh\u00e9rente\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Formaliser votre identit\u00e9 de marque dans un document permet de <strong>d\u00e9finir des axes de communication<\/strong> ainsi que l\u2019ensemble de votre strat\u00e9gie marketing sans perdre de vue votre engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e8s lors qu\u2019elle est adopt\u00e9e, la plateforme de marque participe au <strong>renforcement de votre image de marque<\/strong> et \u00e0 l\u2019optimisation de votre communication. Elle sert notamment de <strong>guide pour\u00a0votre ligne \u00e9ditoriale ainsi que pour votre identit\u00e9 graphique<\/strong>. Et, elle assure la coh\u00e9rence de votre communication interne et externe.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbLe ton et la ligne \u00e9ditoriale\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">La ligne \u00e9ditoriale d\u00e9finit<strong> l\u2019identit\u00e9 r\u00e9dactionnelle<\/strong> de votre marque pour l\u2019ensemble de votre communication. Pour assurer sa coh\u00e9rence, vous devez\u00a0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u00e9terminer votre cible\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">choisir les supports de communication adapt\u00e9s\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">et fixer les types de contenu \u00e0 produire autour de votre marque.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mais aussi, vous devez aussi d\u00e9cider\u00a0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">du ton\u00a0: informatif, s\u00e9rieux ou m\u00eame d\u00e9cal\u00e9\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">du champ lexical qui tend \u00e0 s\u2019\u00e9largir, aujourd\u2019hui, aux hashtags et aux emojis\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">de l\u2019emploi du tutoiement ou du vouvoiement\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ou encore des th\u00e8mes abord\u00e9s.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">S\u2019il est important de garder un fil conducteur, vous devez aussi parfois ajuster votre ligne \u00e9ditoriale \u00e0 la plateforme ou au m\u00e9dia utilis\u00e9. Pour les r\u00e9seaux sociaux, par exemple, si Instagram est le royaume des visuels et du hashtag, privil\u00e9giez plut\u00f4t un contenu orient\u00e9 business sur LinkedIn.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbL\u2019univers visuel\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Les mots sont une arme puissante pour votre communication, mais l\u2019identit\u00e9 graphique joue \u00e9galement un r\u00f4le essentiel dans la construction de votre identit\u00e9. La plateforme de marque sert de guide \u00e0 la cr\u00e9ation de votre charte graphique \u2014 garante de l\u2019harmonie et de la coh\u00e9rence visuelle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Que vous fassiez appel \u00e0 une agence de communication ou ayez un graphiste au sein de votre \u00e9quipe, vous recourez \u00e0 la charte pour l\u2019ensemble de vos \u00e9l\u00e9ments graphiques\u00a0: de la cr\u00e9ation du logo en passant par le choix des couleurs et des typographies jusqu\u2019\u00e0 la s\u00e9lection des visuels pour diff\u00e9rents supports. Elle est utilis\u00e9e aussi bien pour votre communication web que pour votre communication print, etc.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbUne action f\u00e9d\u00e9ratrice pour votre \u00e9quipe\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span style=\"font-weight: 400;\">Lors de la cr\u00e9ation de votre identit\u00e9 visuelle, au cours d\u2019une refonte ou d\u2019un changement d\u2019image, la plateforme de marque permet de structurer votre r\u00e9flexion et de former un tout coh\u00e9rent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elle doit r\u00e9pondre aux attentes de vos cibles, mais aussi de vos collaborateurs. Ainsi, la plateforme de marque, dans sa phase de construction, agit comme<span style=\"color: #000080;\"><strong> un <\/strong><\/span><\/span><span style=\"color: #000080;\"><strong><a href=\"https:\/\/agence-samba.com\/quand-la-com-devient-un-outil-de-travail-collaboratif\/\" style=\"color: #000080;\">outil de travail collaboratif et f\u00e9d\u00e9rateur<\/a><\/strong><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000080;\">.<\/span> Par la suite, en d\u00e9veloppant une culture commune, elle renforce le <strong>sentiment d\u2019appartenance<\/strong>.<\/span><\/p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/creation-dune-plateforme-de-marque.jpg\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb100px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb height=\u00a0\u00bb500px\u00a0\u00bb height_tablet=\u00a0\u00bb500px\u00a0\u00bb height_phone=\u00a0\u00bb251px\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb304px||304px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb304px||304px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><strong>Comment cr\u00e9er une plateforme de marque impactante ?<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Votre marque est unique. La plateforme de marque est l\u2019outil qui permet de la mettre en mots pour que ses sp\u00e9cificit\u00e9s soient comprises de tous. Gr\u00e2ce \u00e0 elle, vous exprimez et communiquez <strong>votre singularit\u00e9, votre valeur ajout\u00e9e, mais aussi votre mission sociale<\/strong> de mani\u00e8re claire. C\u2019est un dispositif essentiel pour envoyer une image positive de votre marque.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4 style=\"text-align: left;\"><strong>7 \u00e9l\u00e9ments cl\u00e9s pour formaliser l\u2019image de votre marque<\/strong><\/h4>[\/et_pb_text][et_pb_toggle title=\u00a0\u00bb1. La vision\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Tout part de l\u00e0. C\u2019est souvent <strong>l\u2019\u00e9l\u00e9ment le plus f\u00e9d\u00e9rateur<\/strong> aussi bien en interne qu\u2019en externe. Il s\u2019agit de votre regard sp\u00e9cifique sur votre secteur d\u2019activit\u00e9.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb2. Les valeurs\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Autrement dit <strong>votre moteur<\/strong>. Chez SAMBA, on aime \u00e0 penser que ce sont les valeurs qui dictent notre conduite et nos actions. Elles font partie de l\u2019identit\u00e9 de votre marque et doivent \u00eatre clairement identifiables.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb3. La mission\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Ou encore, la grande raison qui fait que vous vous levez chaque matin\u00a0! Du moins, c\u2019est comme \u00e7a que nous percevons la mission. Pr\u00e9sentez clairement le r\u00f4le de votre marque et son impact soci\u00e9tal.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb4. Le positionnement\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Mettez en lumi\u00e8re <strong>ce qui fait que votre marque est diff\u00e9rente<\/strong>, ce que les autres marques n\u2019ont pas. Renforcez votre positionnement en soulignant l\u2019ADN de votre marque et en affirmant votre diff\u00e9renciation.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb5. La personnalit\u00e9\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Pour d\u00e9finir l\u2019identit\u00e9 de votre marque, travaillez votre pitch. Formulez rapidement et clairement <strong>l\u2019histoire de votre marque<\/strong>. C\u2019est \u00e0 cette \u00e9tape qu\u2019intervient le storytelling, id\u00e9al pour d\u00e9crire l\u2019univers de votre marque de mani\u00e8re plus impactante.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb6. Les cibles\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Bien conna\u00eetre votre public permet d\u2019attirer de nouveaux prospects et de fid\u00e9liser vos clients. D\u00e9finissez un ou plusieurs personas et identifiez leurs caract\u00e9ristiques essentielles (passions, mode de vie, etc.) afin de viser juste.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb7. Le manifeste\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Le manifeste doit avoir un caract\u00e8re durable, ce n\u2019est pas une promesse faite par un produit, mais bien <strong>un v\u00e9ritable engagement, une prise de position<\/strong>. Pour se faire, il doit \u00eatre concret, honn\u00eate et inspirant.<\/span><\/p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4 style=\"text-align: left;\"><strong>3 \u00e9tapes pour \u00e9laborer votre plateforme de marque<\/strong><\/h4>[\/et_pb_text][et_pb_toggle title=\u00a0\u00bb1. L\u2019introspection\u00a0\u00bb open=\u00a0\u00bbon\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Il s\u2019agit d\u2019une <strong>phase de questionnement<\/strong> autour de votre marque. Prenez le temps de vous demander quelle est votre raison d\u2019\u00eatre, ou vous vous imaginez \u00e0 moyen et long termes ou encore quelle promesse vous souhaitez faire \u00e0 vos clients.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb2. L\u2019\u00e9tude de la concurrence\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Observer le march\u00e9 sur lequel vous vous situez, vous permet de d\u00e9terminer votre positionnement et de vous d\u00e9marquer face \u00e0 vos concurrents. Mais aussi, de fixer des objectifs ambitieux, mais r\u00e9alistes. Conna\u00eetre votre positionnement permet d\u2019<strong>affirmer votre diff\u00e9rence et de renvoyer une image positive de votre marque<\/strong>.<\/span><\/p>[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bb3. La construction de votre plateforme\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#FDD471&Prime; open_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb closed_toggle_background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb icon_color=\u00a0\u00bb#02105B\u00a0\u00bb open_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; title_font=\u00a0\u00bb||||||||\u00a0\u00bb title_text_align=\u00a0\u00bbleft\u00a0\u00bb title_font_size=\u00a0\u00bb17px\u00a0\u00bb closed_title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb body_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||-1px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb closed_title_font_tablet=\u00a0\u00bb\u00a0\u00bb closed_title_font_phone=\u00a0\u00bb\u00a0\u00bb closed_title_font_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb open_icon_color__hover=\u00a0\u00bb#FFA33E\u00a0\u00bb open_icon_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb]<p><span style=\"font-weight: 400;\">\u00c0 cette \u00e9tape, vous allez mettre en mots les \u00e9l\u00e9ments r\u00e9colt\u00e9s lors des phases pr\u00e9c\u00e9dentes. Vous allez ainsi \u00e9tablir le <strong>socle strat\u00e9gique<\/strong> qui assurera la coh\u00e9rence de votre marque et de toutes les actions men\u00e9es en mati\u00e8re de communication, de marketing, de commerce et m\u00eame de management.<\/span><\/p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/reflexion-scaled.jpg\u00a0\u00bb alt=\u00a0\u00bbr\u00e9flexion\u00a0\u00bb title_text=\u00a0\u00bbtaille r\u00e9duite\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb100%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2><strong>Deux exemples de plateforme de marque r\u00e9ussies<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h4 style=\"text-align: left;\"><strong>L\u2019eau min\u00e9rale Evian<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">La plateforme de marque de cette eau min\u00e9rale mondialement connue repose sur les \u00e9l\u00e9ments suivants\u00a0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la vision\u00a0: la sant\u00e9 par l\u2019eau\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la mission\u00a0: le bien \u00eatre\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la promesse\u00a0: source de jeunesse\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les valeurs\u00a0: puret\u00e9 et naturel.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">De cette ligne conductrice d\u00e9coulent aussi bien les publicit\u00e9s des campagnes aux b\u00e9b\u00e9s iconiques <span style=\"color: #000080;\">\u00ab\u2009<\/span><\/span><span style=\"color: #000080;\"><a href=\"https:\/\/www.evian.com\/fr\/live-young\/\" style=\"color: #000080;\"><span style=\"font-weight: 400;\">Live young\u2009<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000080;\">\u00bb<\/span> que des campagnes plus ax\u00e9es autour de la protection du vivant. Ainsi, la campagne \u00ab\u2009Prot\u00e9geons la vie \u00e0 sa source\u2009\u00bb aborde la th\u00e9matique de l\u2019\u00e9cologie qui est au c\u0153ur de nos pr\u00e9occupations.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h4 style=\"text-align: left;\"><strong>Les paillettes biod\u00e9gradables Si Si la Paillette<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Cette jeune marque fran\u00e7aise s\u2019est lanc\u00e9e sur un secteur tr\u00e8s concurrentiel\u00a0: le maquillage. Adeptes des paillettes, mais conscientes du d\u00e9sastre \u00e9cologique qu\u2019elles repr\u00e9sentent, les fondatrices de la marque ont su d\u00e9velopper un<span style=\"color: #000080;\">e<\/span><\/span><span style=\"color: #000080;\"><a href=\"https:\/\/sisilapaillette.fr\/pages\/la-sisi-philosophie\" style=\"color: #000080;\"><span style=\"font-weight: 400;\"> identit\u00e9 forte \u00e0 la fois festive et \u00e9coresponsable<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000080;\">,<\/span> dont voici quelques \u00e9l\u00e9ments\u00a0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leur mission\u00a0: briller sans polluer\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leurs valeurs\u00a0: l\u2019\u00e9cologie, la f\u00eate et l\u2019inclusivit\u00e9\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leur positionnement\u00a0: l\u2019\u00e9cologie joyeuse\u00a0;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leur proposition de valeur\u00a0: des paillettes oui, mais biod\u00e9gradables.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u2019image forte et l\u2019identit\u00e9 visuelle color\u00e9e permettent de faire rayonner la marque gr\u00e2ce \u00e0 une communication coh\u00e9rente aussi bien sur leur site internet que sur les r\u00e9seaux sociaux.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|0px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb63px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||15px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><span style=\"font-weight: 400;\"><strong>La plateforme de marque synth\u00e9tise les fondements de votre marque et r\u00e9pond aux questions essentielles sur son identit\u00e9.<\/strong> Si cette mission est r\u00e9alisable en interne, faire appel \u00e0 un partenaire ext\u00e9rieur pour cette \u00e9tape strat\u00e9gique peut \u00e9galement vous apporter une certaine ouverture gr\u00e2ce \u00e0 de nouvelles id\u00e9es. Vous \u00eates \u00e0 la recherche d\u2019une <span style=\"color: #000080;\"><a href=\"https:\/\/agence-samba.com\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #000080;\">agence de communication engag\u00e9e<\/a><\/span> pour vous aider \u00e0 allier strat\u00e9gie de communication et impact positif ?<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb12px||0px||false|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb800px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/agence-samba.com\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbRencontrons-nous !\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_font=\u00a0\u00bb|800||on|||||\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0%|0px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb16px|40px|16px|35px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb15px|36px|15px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb12px|32px|12px|30px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb11px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#02105b\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.9.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_module=\u00a0\u00bb340000&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbArticle pr\u00e9c\u00e9dent\u00a0\u00bb next_text=\u00a0\u00bbArticle suivant\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb title_text_color__hover=\u00a0\u00bb#ffa33e\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5%||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb20%||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<h3 style=\"text-align: left;\">Nos articles sur la m\u00eame th\u00e9matique<\/h3>[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3&Prime; include_categories=\u00a0\u00bb32,31&Prime; meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0&Prime; show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>strat\u00e9gie de communicationPlateforme de marque : un outil marketing au service de votre engagementLe mot plateforme vous \u00e9voque le e-commerce ou les r\u00e9seaux sociaux\u00a0? Cela peut effectivement pr\u00eater \u00e0 confusion. Cependant, il peut s\u2019agir d\u2019un autre sujet, tout aussi int\u00e9ressant pour votre marque. \u00c0 la fois outil de communication et technique marketing, la plateforme de marque est un \u00e9l\u00e9ment strat\u00e9gique de votre communication. SAMBA vous en dit plus dans cet article.Qu\u2019est-ce qu\u2019une plateforme de marque ?D\u00e9finition de la plateforme de marque D\u2019apr\u00e8s le minist\u00e8re de l\u2019\u00c9conomie et des Finances, \u00ab\u2009la plateforme de marque est l\u2019outil fondateur de la strat\u00e9gie de marque. Elle garantit la clart\u00e9, la coh\u00e9rence du discours et des actes de l\u2019entit\u00e9 (ou de la politique publique) qu\u2019elle incarne.\u2009\u00bb\u00a0 Il s\u2019agit, en fait, d\u2019un document de r\u00e9f\u00e9rence qui pr\u00e9cise tous les \u00e9l\u00e9ments d\u00e9finissant l\u2019ADN de votre marque\u00a0: son identit\u00e9, sa personnalit\u00e9 et ses valeurs.Avantages de la plateforme de marque pour les structures engag\u00e9es Les structures \u00e0 impact fond\u00e9es sur des convictions environnementales, soci\u00e9tales ou encore sociales b\u00e9n\u00e9ficient automatiquement d\u2019une image de marque forte.Formaliser votre identit\u00e9 de marque dans un document permet de d\u00e9finir des axes de communication ainsi que l\u2019ensemble de votre strat\u00e9gie marketing sans perdre de vue [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":341765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[31,32],"tags":[],"class_list":["post-341752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-de-communication","category-strategie-de-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plateforme de marque : qu&#039;est ce que c&#039;est, et \u00e0 quoi \u00e7a sert ?<\/title>\n<meta name=\"description\" content=\"La plateforme de marque est essentielle. Elle permet d\u2019identifier l\u2019ADN de votre marque, d\u2019exposer sa singularit\u00e9 et sa valeur ajout\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-samba.com\/en\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plateforme de marque : qu&#039;est ce que c&#039;est, et \u00e0 quoi \u00e7a sert ?\" \/>\n<meta property=\"og:description\" content=\"La plateforme de marque est essentielle. Elle permet d\u2019identifier l\u2019ADN de votre marque, d\u2019exposer sa singularit\u00e9 et sa valeur ajout\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agence-samba.com\/en\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"SAMBA\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-24T13:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LeaSAMBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LeaSAMBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/\"},\"author\":{\"name\":\"LeaSAMBA\",\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c\"},\"headline\":\"Plateforme de marque : un outil marketing au service de votre engagement\",\"datePublished\":\"2023-08-24T13:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/\"},\"wordCount\":7690,\"image\":{\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg\",\"articleSection\":[\"Outils de communication\",\"Strat\u00e9gie de communication\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/\",\"url\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/\",\"name\":\"Plateforme de marque : qu'est ce que c'est, et \u00e0 quoi \u00e7a sert ?\",\"isPartOf\":{\"@id\":\"https:\/\/agence-samba.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg\",\"datePublished\":\"2023-08-24T13:03:08+00:00\",\"author\":{\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c\"},\"description\":\"La plateforme de marque est essentielle. Elle permet d\u2019identifier l\u2019ADN de votre marque, d\u2019exposer sa singularit\u00e9 et sa valeur ajout\u00e9e.\",\"breadcrumb\":{\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#primaryimage\",\"url\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg\",\"contentUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"travail sur sa plateforme de marque\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/agence-samba.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plateforme de marque : un outil marketing au service de votre engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/agence-samba.com\/#website\",\"url\":\"https:\/\/agence-samba.com\/\",\"name\":\"SAMBA\",\"description\":\"Agence de communication \u00e0 Toulouse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/agence-samba.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c\",\"name\":\"LeaSAMBA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plateforme de marque : qu'est ce que c'est, et \u00e0 quoi \u00e7a sert ?","description":"La plateforme de marque est essentielle. Elle permet d\u2019identifier l\u2019ADN de votre marque, d\u2019exposer sa singularit\u00e9 et sa valeur ajout\u00e9e.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agence-samba.com\/en\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Plateforme de marque : qu'est ce que c'est, et \u00e0 quoi \u00e7a sert ?","og_description":"La plateforme de marque est essentielle. Elle permet d\u2019identifier l\u2019ADN de votre marque, d\u2019exposer sa singularit\u00e9 et sa valeur ajout\u00e9e.","og_url":"https:\/\/agence-samba.com\/en\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/","og_site_name":"SAMBA","article_published_time":"2023-08-24T13:03:08+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg","type":"image\/jpeg"}],"author":"LeaSAMBA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"LeaSAMBA","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#article","isPartOf":{"@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/"},"author":{"name":"LeaSAMBA","@id":"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c"},"headline":"Plateforme de marque : un outil marketing au service de votre engagement","datePublished":"2023-08-24T13:03:08+00:00","mainEntityOfPage":{"@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/"},"wordCount":7690,"image":{"@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg","articleSection":["Outils de communication","Strat\u00e9gie de communication"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/","url":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/","name":"Plateforme de marque : qu'est ce que c'est, et \u00e0 quoi \u00e7a sert ?","isPartOf":{"@id":"https:\/\/agence-samba.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#primaryimage"},"image":{"@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg","datePublished":"2023-08-24T13:03:08+00:00","author":{"@id":"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c"},"description":"La plateforme de marque est essentielle. Elle permet d\u2019identifier l\u2019ADN de votre marque, d\u2019exposer sa singularit\u00e9 et sa valeur ajout\u00e9e.","breadcrumb":{"@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#primaryimage","url":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg","contentUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2023\/07\/travail-sur-sa-plateforme-de-marque.jpg","width":1920,"height":1280,"caption":"travail sur sa plateforme de marque"},{"@type":"BreadcrumbList","@id":"https:\/\/agence-samba.com\/plateforme-de-marque-un-outil-marketing-au-service-de-votre-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/agence-samba.com\/"},{"@type":"ListItem","position":2,"name":"Plateforme de marque : un outil marketing au service de votre engagement"}]},{"@type":"WebSite","@id":"https:\/\/agence-samba.com\/#website","url":"https:\/\/agence-samba.com\/","name":"SAMBA","description":"Agence de communication \u00e0 Toulouse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agence-samba.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c","name":"LeaSAMBA"}]}},"_links":{"self":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/341752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/comments?post=341752"}],"version-history":[{"count":17,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/341752\/revisions"}],"predecessor-version":[{"id":341811,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/341752\/revisions\/341811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/media\/341765"}],"wp:attachment":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/media?parent=341752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/categories?post=341752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/tags?post=341752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}