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communication responsable<\/h3>\n

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\u00c9v\u00e9nement \u00e9co-Responsable : le guide complet<\/h1>\n

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L\u2019\u00e9v\u00e9nementiel a aussi un r\u00f4le \u00e0 jouer dans la transition \u00e9cologique !<\/strong> \u00c0 petite ou grande \u00e9chelle, les manifestations laissent une empreinte \u00e9cologique qu\u2019il n\u2019est plus permis d\u2019ignorer. Planification, gestion des d\u00e9chets, approvisionnement\u2026 Quels sont les obstacles et les bonnes pratiques pour organiser un \u00e9v\u00e9nement \u00e9co-responsable ? On vous dit tout.<\/span><\/p>\n

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Pourquoi choisir une organisation \u00e9co-responsable pour son \u00e9v\u00e9nement ?<\/strong><\/h2>\n

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L\u2019empreinte \u00e9cologique des \u00e9v\u00e9nements<\/strong><\/h4>\n

Quand on pense \u00e9v\u00e9nement culturel, sportif ou professionnel, on pense en premier lieu \u00e0 la pollution visuelle<\/strong> : d\u00e9chets au sol, gaspillage, signal\u00e9tique \u00e0 usage unique\u2026 Mais d\u2019autres facteurs font grimper l\u2019empreinte carbone de l\u2019\u00e9v\u00e9nementiel.\u00a0<\/span><\/p>\n

Selon l\u2019\u00e9tude \u201c<\/span><\/span>D\u00e9carbonons la culture !<\/a><\/span>\u201d<\/span> du Shift Project, un festival rassemblant pr\u00e8s de 280 000 personnes en zone isol\u00e9e provoque entre 7 000 et 8 000 tonnes d\u2019\u00e9quivalent CO2 rien que pour la mobilit\u00e9 de ses spectateurs<\/strong>. \u00c0 cela s\u2019ajoutent les nuisances sonores<\/strong> ou encore la d\u00e9gradation de la biodiversit\u00e9<\/strong> pour les \u00e9v\u00e9nements en ext\u00e9rieur.<\/span><\/p>\n

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Les avantages d\u2019un \u00e9v\u00e9nement \u00e9co-responsable<\/strong><\/h4>\n

Festival, salon, s\u00e9minaire, course sportive, brocante\u2026 Pour r\u00e9duire l\u2019impact de votre manifestation, vous avez la possibilit\u00e9 de vous engager dans une d\u00e9marche \u00e9co-responsable. En accord avec votre strat\u00e9gie RSE, de nombreux leviers sont activables pour prot\u00e9ger la nature, mais aussi basculer vers un mod\u00e8le social et \u00e9conomique positif.<\/span><\/p>\n

Concevoir un \u00e9co-\u00e9v\u00e9nement, c\u2019est rassembler vos \u00e9quipes autour d\u2019un projet porteur de sens.<\/strong> Pourquoi ne pas pr\u00e9voir un groupe de r\u00e9flexion pour impliquer vos parties prenantes? Ces engagements contribueront aussi \u00e0 am\u00e9liorer votre image de marque, aupr\u00e8s d\u2019un public de plus en plus soucieux des enjeux du climat. <\/span><\/p>\n

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Les obstacles courants <\/strong><\/h4>\n

Les organisateurs se heurtent souvent aux m\u00eames obstacles dans la mise en \u0153uvre d\u2019un \u00e9v\u00e9nement respectueux de l\u2019environnement. Le budget<\/strong> en est un : penser sa manifestation sous le prisme du d\u00e9veloppement durable n\u00e9cessite de changer de fournisseurs, de pr\u00e9voir des outils de mesure de l\u2019empreinte carbone, de revoir sa communication.<\/strong> Toutes ces transformations peuvent g\u00e9n\u00e9rer des surco\u00fbts, qu\u2019il est important d\u2019anticiper et de ma\u00eetriser.<\/span><\/p>\n

Le manque de connaissance des pratiques<\/strong> est un autre obstacle, heureusement att\u00e9nu\u00e9 par les ressources de qualit\u00e9 propos\u00e9es par des acteurs comme l\u2019<\/span>Ademe<\/span><\/a><\/span> ou le <\/span>R\u00e9seau \u00c9co \u00c9v\u00e9nement<\/span><\/a><\/span>.<\/span> Enfin, le facteur temps a son importance<\/strong> : il faut trouver de nouveaux prestataires, former ses \u00e9quipes, etc. Encore une fois, il s\u2019agit d\u2019anticiper au mieux.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nos conseils pour organiser un \u00e9v\u00e9nement \u00e9co-responsable<\/strong><\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

D\u00e9finir les contours de son \u00e9v\u00e9nement<\/strong><\/h4>\n

Vous \u00eates pr\u00eats \u00e0 vous lancer dans une d\u00e9marche \u00e9v\u00e9nementielle responsable ? Dans un premier temps, faites un tour d\u2019horizon de votre \u00e9v\u00e9nement actuel. Quels objectifs environnementaux pourriez-vous \u00e9tablir ?<\/strong> Vous pouvez vous aider de l\u2019outil <\/span>ADERE<\/span><\/a><\/span>,<\/span> qui permet de r\u00e9aliser un auto-diagnostic de son \u00e9v\u00e9nement. D\u00e8s le d\u00e9but du projet, pensez \u00e0 vous munir d\u2019outils de mesure de votre empreinte carbone et des efforts r\u00e9alis\u00e9s.\u00a0<\/span><\/p>\n

Le lieu de l\u2019\u00e9v\u00e9nement a par ailleurs toute son importance. All\u00e9gez vos \u00e9missions de GES\u00a0 en choisissant un site proche des transports en commun et accessible \u00e0 pied ou \u00e0 v\u00e9lo.<\/strong> Pour les manifestations en int\u00e9rieur, tournez vous vers des b\u00e2timents disposant d\u2019un syst\u00e8me de gestion de l\u2019\u00e9nergie (chauffage, climatisation), avec des \u00e9clairages basse consommation, des robinets \u00e9conomes, un r\u00e9cup\u00e9rateur d\u2019eau de pluie, etc. Ne n\u00e9gligez pas l\u2019accessibilit\u00e9, en respectant les <\/span>bonnes pratiques pour accueillir l\u2019ensemble des publics<\/span><\/a>.<\/span><\/span><\/p>\n

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Penser la gestion des d\u00e9chets<\/strong><\/h4>\n

La gestion des poubelles constitue un point cl\u00e9 de l\u2019impact environnemental de l’\u00e9v\u00e9nementiel.<\/strong> Selon l\u2019<\/span>Ademe<\/span><\/a><\/span>, une manifestation regroupant 5 000 personnes g\u00e9n\u00e9rerait 2,5 tonnes de d\u00e9chets et consommerait 1 000 kWh d\u2019\u00e9nergie et 500 kg de papier.\u00a0<\/span><\/p>\n

Outre le tri s\u00e9lectif, d\u00e9sormais incontournable, il est important de penser l\u2019ensemble de ses consommables dans une optique durable. Ainsi, on privil\u00e9giera des stands et des d\u00e9cors r\u00e9utilisables, cr\u00e9\u00e9s dans des mat\u00e9riaux de qualit\u00e9.<\/strong> Toilettes s\u00e8ches et composts peuvent aussi r\u00e9duire consid\u00e9rablement la facture environnementale. Pour les mat\u00e9riaux en fin de vie (b\u00e2ches, moquettes), rep\u00e9rez des associations ou des soci\u00e9t\u00e9s qui se chargeront de les r\u00e9utiliser ou de les recycler. <\/span><\/p>\n

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S\u2019approvisionner de mani\u00e8re durable<\/strong><\/h4>\n

Organiser un \u00e9v\u00e9nement \u00e9co-responsable implique de s\u2019approvisionner avec des fournisseurs qui sont, eux aussi, dans une logique de respect de l\u2019environnement.<\/strong> Mat\u00e9riel technique, sc\u00e9nographie, impression\u2026 Vous trouverez en ligne des annuaires d\u2019\u00e9co prestataires comme celui du <\/span>REEVE<\/span><\/a><\/span>.<\/span> Pensez \u00e9galement \u00e0 la mutualisation du mat\u00e9riel technique avec d\u2019autres organisateurs de votre r\u00e9gion : cela signifie moins de frais et moins de d\u00e9placements.<\/span><\/p>\n

C\u00f4t\u00e9 restauration, privil\u00e9giez les produits locaux et de saison, ainsi que le bio.<\/strong> Si vous accueillez des artistes ou des intervenants, vous pouvez pr\u00e9voir un catering \u00e9co-responsable, avec des fournisseurs qui livrent des plats communs et qui g\u00e8rent correctement les quantit\u00e9s. Depuis le 1\u1d49\u02b3 janvier 2023, avec la loi AGEC (Anti-Gaspillage et \u00c9conomie Circulaire), la vaisselle jetable est interdite dans les lieux de restauration offrant la possibilit\u00e9 de manger sur place. Une belle avanc\u00e9e !<\/span><\/p>\n

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Une communication responsable pour son \u00e9v\u00e9nement<\/strong><\/span><\/h2>\n

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\u00c9duquer ses publics<\/strong><\/h4>\n

La communication est un point central dans l\u2019organisation de votre \u00e9co-\u00e9v\u00e9nement. Il est primordial de faire preuve de transparence dans vos supports<\/strong> – l\u2019un des piliers de la <\/span>communication responsable<\/span><\/a><\/span>.<\/span> Traduisez vos engagements, mais aussi l\u2019impact de votre \u00e9v\u00e9nement, de mani\u00e8re simple et accessible pour vos publics. La signature d\u2019une charte ou l\u2019obtention d\u2019un label peut vous aider \u00e0 appuyer votre d\u00e9marche.<\/span><\/p>\n

Profitez-en pour sensibiliser les participants, en les encourageant \u00e0 adopter un comportement responsable. Usage des transports doux, informations sur les d\u00e9chets, incitations \u00e0 consommer de mani\u00e8re durable\u2026<\/strong> Vous n\u2019en serez que plus coh\u00e9rent ! <\/span><\/p>\n

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L\u2019\u00e9co-conception des supports de communication<\/strong><\/h4>\n

Il existe de nombreuses fa\u00e7ons de concevoir votre communication de mani\u00e8re \u00e9cologique. Commencez par mener une r\u00e9flexion sur votre plan de communication<\/strong>, en pointant les objectifs et publics de chaque support.\u00a0<\/span><\/p>\n

Pourquoi ne pas r\u00e9aliser un document commun, qui contient le programme et le plan d\u2019acc\u00e8s, et peut \u00eatre collect\u00e9 \u00e0 la sortie pour \u00eatre r\u00e9utilis\u00e9 par un autre participant ? Pour vos supports print, faites appel \u00e0 un imprimeur labellis\u00e9 Imprim\u2019vert. Veillez \u00e0 \u00e9viter les aplats de couleur, les vernis de finition ou encore les grammages trop \u00e9pais. <\/span><\/p>\n

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L\u2019autre march\u00e9, un exemple inspirant<\/strong><\/h4>\n

L\u2019Autre March\u00e9<\/span><\/a><\/span>,<\/span> c\u2019est le march\u00e9 de No\u00ebl des \u00c9cossolies, p\u00f4le de coop\u00e9ration et d\u2019innovation sociale \u00e0 Nantes. Durant trois semaines, les Nantais sont invit\u00e9s \u00e0 rencontrer des associations et des entreprises locales et \u00e0 d\u00e9couvrir leurs id\u00e9es-cadeaux durables et solidaires. L\u2019\u00e9v\u00e9nement est impliqu\u00e9, depuis plusieurs ann\u00e9es, dans une d\u00e9marche \u00e9co responsable, via le label \u201c\u00c9v\u00e9nement \u00e9co-engag\u00e9\u201d.\u00a0<\/span><\/p>\n

Achats responsables, mixit\u00e9 des \u00e9quipes techniques, sc\u00e9nographie r\u00e9utilisable, limitation des consommables, restauration z\u00e9ro d\u00e9chet, collecte et traitement des biod\u00e9chets, int\u00e9gration de publics fragiles\u2026 L\u2019ensemble de la manifestation, de la conception \u00e0 la r\u00e9alisation, s\u2019engage dans une d\u00e9marche \u00e0 faible impact environnemental et \u00e0 forte valeur sociale.<\/strong> La communication et la signal\u00e9tique contribuent \u00e0 promouvoir l\u2019ESS aupr\u00e8s du grand public.<\/span><\/p>\n

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Dernier conseil avant de vous lancer dans une d\u00e9marche d\u2019\u00e9v\u00e9nement \u00e9co-responsable : faites les choses pas \u00e0 pas, avec une marge de progression \u00e0 chaque \u00e9dition de votre manifestation.<\/strong><\/span><\/p>\n

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Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n

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communication responsable\u00c9v\u00e9nement \u00e9co-Responsable : le guide completL\u2019\u00e9v\u00e9nementiel a aussi un r\u00f4le \u00e0 jouer dans la transition \u00e9cologique ! \u00c0 petite ou grande \u00e9chelle, les manifestations laissent une empreinte \u00e9cologique qu\u2019il n\u2019est plus permis d\u2019ignorer. Planification, gestion des d\u00e9chets, approvisionnement\u2026 Quels sont les obstacles et les bonnes pratiques pour organiser un \u00e9v\u00e9nement \u00e9co-responsable ? On vous dit tout.Pourquoi choisir une organisation \u00e9co-responsable pour son \u00e9v\u00e9nement ?L\u2019empreinte \u00e9cologique des \u00e9v\u00e9nements Quand on pense \u00e9v\u00e9nement culturel, sportif ou professionnel, on pense en premier lieu \u00e0 la pollution visuelle : d\u00e9chets au sol, gaspillage, signal\u00e9tique \u00e0 usage unique\u2026 Mais d\u2019autres facteurs font grimper l\u2019empreinte carbone de l\u2019\u00e9v\u00e9nementiel.\u00a0 Selon l\u2019\u00e9tude \u201cD\u00e9carbonons la culture !\u201d du Shift Project, un festival rassemblant pr\u00e8s de 280 000 personnes en zone isol\u00e9e provoque entre 7 000 et 8 000 tonnes d\u2019\u00e9quivalent CO2 rien que pour la mobilit\u00e9 de ses spectateurs. \u00c0 cela s\u2019ajoutent les nuisances sonores ou encore la d\u00e9gradation de la biodiversit\u00e9 pour les \u00e9v\u00e9nements en ext\u00e9rieur.Les avantages d\u2019un \u00e9v\u00e9nement \u00e9co-responsable Festival, salon, s\u00e9minaire, course sportive, brocante\u2026 Pour r\u00e9duire l\u2019impact de votre manifestation, vous avez la possibilit\u00e9 de vous engager dans une d\u00e9marche \u00e9co-responsable. En accord avec votre strat\u00e9gie RSE, de nombreux leviers sont activables pour prot\u00e9ger la […]<\/p>\n","protected":false},"author":6,"featured_media":342290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-342263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-responsable","category-outils-de-communication"],"yoast_head":"\n\u00c9v\u00e9nement \u00e9co-Responsable : le guide complet – SAMBA<\/title>\n<meta name=\"description\" content=\"Planification, gestion des d\u00e9chets, approvisionnement\u2026 Quels sont les obstacles et les bonnes pratiques pour organiser un \u00e9v\u00e9nement \u00e9co-responsable ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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