{"id":343616,"date":"2024-03-25T15:21:49","date_gmt":"2024-03-25T14:21:49","guid":{"rendered":"https:\/\/agence-samba.com\/?p=343616"},"modified":"2024-09-06T11:35:59","modified_gmt":"2024-09-06T09:35:59","slug":"entreprises-a-impact-pourquoi-et-comment-communiquer-sur-sa-politique-rse","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/entreprises-a-impact-pourquoi-et-comment-communiquer-sur-sa-politique-rse\/","title":{"rendered":"Entreprises \u00e0 impact : pourquoi et comment communiquer sur sa politique RSE ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4&Prime; width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0&Prime; 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text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#33306A\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px|-1px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n<h1>Entreprises \u00e0 impact : pourquoi et comment communiquer sur sa politique RSE ?<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; 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Qu\u2019en est-il des organisations \u00e0 impact ? Associations, fondations, entreprises \u00e0 mission\u2026 Faut-il d\u00e9ployer une politique RSE ? <strong>Comment communiquer efficacement sur ses actions RSE ? On en parle avec Sol\u00e8ne Lagadec, responsable communication RSE et formatrice en d\u00e9veloppement durable.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb min_height=\u00a0\u00bb193.6px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2024\/03\/RSE.webp\u00a0\u00bb alt=\u00a0\u00bbcollaborateurs d&rsquo;une agence sp\u00e9cialis\u00e9e dans les associations\u00a0\u00bb title_text=\u00a0\u00bbRSE\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>La RSE, un outil au service de toutes les organisations<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4 style=\"text-align: left;\"><strong>La norme ISO 26000, le standard RSE<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">La norme ISO 26000 est le premier r\u00e9f\u00e9rentiel international de la RSO (Responsabilit\u00e9 Soci\u00e9tale des Organisations). Ce document normatif propose une <strong>grille de crit\u00e8res<\/strong> qui couvre tous les enjeux du d\u00e9veloppement durable des entreprises, quels que soient leur statut et leur taille. Un v\u00e9ritable outil de diagnostic RSE !\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces crit\u00e8res sont d\u00e9clin\u00e9s en sept domaines :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La gouvernance ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019organisation (la transparence, la responsabilit\u00e9 de rendre compte et le dialogue avec les parties prenantes) ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les droits de l\u2019homme ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les conditions et les relations de travail ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les enjeux environnementaux ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les bonnes pratiques des affaires ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les questions relatives aux consommateurs ;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019engagement soci\u00e9tal.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pour Sol\u00e8ne Lagadec,<\/span><i><span style=\"font-weight: 400;\"> \u00ab\u00a0La RSE trouve sa fonction partout : les achats, la gouvernance, le management&#8230; <strong>La norme ISO 26000 est un guide bonnes pratiques pour mettre en place des actions transverses et d\u00e9tecter, dans chaque domaine, o\u00f9 il peut y avoir des impacts.<\/strong>\u00ab\u00a0<\/span><\/i><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4 style=\"text-align: left;\"><strong>Entreprise \u00e0 impact : pourquoi mener une politique RSE ?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Il peut sembler \u00e9tonnant de mener une politique RSE quand on inscrit d\u00e9j\u00e0 ses engagements sociaux et environnementaux dans son ADN. Pourtant, <strong>les entreprises sociales et solidaires ont tout \u00e0 gagner en s\u2019appropriant les principes de la RSO<\/strong>. Appliquer une politique RSE permet non seulement de structurer sa d\u00e9marche, mais aussi d\u2019\u00e9voluer dans les normes de d\u00e9veloppement durable list\u00e9es par la norme ISO 26 000.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Citons par exemple la mobilisation des parties prenantes, la connaissance des l\u00e9gislations, l\u2019inclusion, les pratiques environnementales, le m\u00e9c\u00e9nat de comp\u00e9tences, les achats responsables, l\u2019\u00e9galit\u00e9 professionnelle\u2026 Un bon moyen de se lancer dans une d\u00e9marche d\u2019am\u00e9lioration continue. <\/span><i><span style=\"font-weight: 400;\">\u201cOn croit parfois bien faire, mais on peut se tromper, <\/span><\/i><span style=\"font-weight: 400;\">explique Sol\u00e8ne Lagadec. <\/span><i><span style=\"font-weight: 400;\">Nommer une personne sur ces sujets permet d\u2019officialiser sa d\u00e9marche de d\u00e9veloppement durable et d\u2019\u00eatre certain que l\u2019impact est \u00e0 la hauteur de ce qu\u2019on pr\u00e9tend.\u201d<\/span><\/i><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4 style=\"text-align: left;\"><strong>Quid de la mesure d\u2019impact ?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Dans un contexte o\u00f9 les parties prenantes de l\u2019entreprise sont de plus en plus sensibles \u00e0 l\u2019honn\u00eatet\u00e9, <strong>la mesure d\u2019impact est une solution \u00e0 envisager.<\/strong> Cet outil de reporting contribue \u00e0 <strong>piloter sa strat\u00e9gie RSE<\/strong>, \u00e0 <strong>\u00e9valuer ses actions \u00e9thiques<\/strong> et \u00e0 <strong>d\u00e9finir des leviers d\u2019am\u00e9lioration<\/strong>. Mais aussi et surtout \u00e0 <strong>cr\u00e9dibiliser sa d\u00e9marche responsable<\/strong>.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cChiffrer ce que l\u2019on met en place est tr\u00e8s appr\u00e9ci\u00e9, <\/span><\/i><span style=\"font-weight: 400;\">pr\u00e9cise Sol\u00e8ne Lagadec. <\/span><i><span style=\"font-weight: 400;\">\u00c7a prouve que l\u2019on avance ! Si certaines TPE et PME ne se donnent pas les moyens d\u2019avoir des indicateurs fiables, la v\u00e9rit\u00e9 et la transparence restent de mise pour assurer une bonne image de marque. Et les chiffres sont un bon moyen d\u2019y parvenir.\u201d<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span><strong>Communiquer sur sa politique RSE<\/strong><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4 style=\"text-align: left;\"><strong>Concevoir son plan de communication RSE<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/agence-samba.com\/agence-de-communication-responsable\"><span style=\"color: #02105b;\">Communiquer sur sa politique responsable<\/span><\/a>, c\u2019est valoriser l\u2019image de sa marque et se d\u00e9marquer de ses concurrents. Mais pas n\u2019importe comment ! La communication RSE doit avant tout reposer sur les piliers de la <\/span><span style=\"color: #003366;\"><a href=\"https:\/\/agence-samba.com\/professionnels-du-secteur-les-5-defis-de-la-communication-responsable-qui-nous-attendent\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #003366;\"><span style=\"font-weight: 400;\">communication responsable<\/span><\/a><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon l\u2019<\/span><span style=\"color: #003366;\"><a href=\"https:\/\/communication-responsable.ademe.fr\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #003366;\"><span style=\"font-weight: 400;\">Ademe<\/span><\/a><\/span><span style=\"font-weight: 400;\">, cela se traduit par :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Communiquer sur la vision et les valeurs de son organisation ;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Int\u00e9grer ses parties prenantes dans son plan de communication RSE ;<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Valoriser des actions concr\u00e8tes en mati\u00e8re d\u2019impact environnemental et social.<\/strong><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">\u201cPour moi, d\u00e9marche RSE et communication sont intimement li\u00e9es. Pour d\u00e9finir les lignes directrices de sa communication, on peut commencer par cartographier les parties prenantes, puis \u00e9tablir de mani\u00e8re informelle une matrice de mat\u00e9rialit\u00e9, un outil qui permet de mettre en \u00e9vidence les enjeux les plus cruciaux \u00e0 la fois pour les parties prenantes et pour l\u2019entreprise. Il peut \u00eatre judicieux de s\u2019appuyer sur ces outils pour mettre en place son plan de communication interne et externe\u201d<\/span><\/i><span style=\"font-weight: 400;\"> explique Sol\u00e8ne Lagadec.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4 style=\"text-align: left;\"><strong>La politique RSE, un enjeu de communication interne<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 de son engagement social et environnemental, la force de la RSE est bel et bien d\u2019<strong>embarquer les parties prenantes dans un objectif commun et de cr\u00e9er une coh\u00e9sion d\u2019\u00e9quipe<\/strong>. <\/span><i><span style=\"font-weight: 400;\">\u201cLes dirigeants ne se rendent pas toujours compte du poids de la communication interne en RSE. Parfois, les valeurs de l\u2019entreprise durable sont mal v\u00e9hicul\u00e9es en interne. Les mettre sous les yeux de tout le monde, c\u2019est s\u2019assurer qu\u2019elles seront transmises de la bonne mani\u00e8re en externe. Une politique socialement responsable met en lumi\u00e8re les valeurs et la raison d\u2019\u00eatre de l\u2019entreprise. <strong>Employ\u00e9s et dirigeants voient leur entreprise sous un autre angle, et cet \u00e9lan commun est salutaire !<\/strong>\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Pour Sol\u00e8ne Lagadec, promouvoir sa Responsabilit\u00e9 sociale et environnementale en interne n\u00e9cessite de d\u00e9ployer une intelligence collective et \u00e9motionnelle.<\/span><i><span style=\"font-weight: 400;\"> \u201cLes enjeux RSE touchent \u00e0 des \u00e9motions comme l\u2019\u00e9co-anxi\u00e9t\u00e9. La RSE pousse \u00e0 avancer, \u00e0 \u00eatre dans l\u2019action. La communication est souvent probl\u00e9matique dans les entreprises : certains n\u0153uds entre les personnes freinent l\u2019avancement des projets. Il faut \u00eatre en capacit\u00e9 de relier les gens entre eux pour qu\u2019ils travaillent ensemble.\u201d <\/span><\/i><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h4 style=\"text-align: left;\"><strong>Les bonnes pratiques pour valoriser ses actions RSE<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Pour valoriser sa strat\u00e9gie de d\u00e9veloppement durable en externe, il est indispensable de <strong>faire preuve d\u2019authenticit\u00e9<\/strong>. <\/span><i><span style=\"font-weight: 400;\">\u201cLes dirigeants veulent parfois valoriser des choses qui ne sont pas tout \u00e0 fait justes. Il faut r\u00e9ussir \u00e0 garder une certaine objectivit\u00e9, ne pas survaloriser certains faits ou engagements\u201d<\/span><\/i><span style=\"font-weight: 400;\"> d\u00e9taille Sol\u00e8ne Lagadec. L\u2019\u00e9coconception est \u00e9galement une bonne pratique pour asseoir ses engagements et ses valeurs, en prenant en compte le cycle de vie de ses supports digitaux et print.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La strat\u00e9gie multicanale reste une approche efficace pour promouvoir la responsabilit\u00e9 de son organisation, avec des supports institutionnels (site web, rapport RSE, <\/span><span style=\"color: #003366;\"><a href=\"https:\/\/agence-samba.com\/comment-valoriser-son-rapport-dimpact-le-guide-complet\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #003366;\"><span style=\"font-weight: 400;\">rapport d\u2019impact<\/span><\/a><\/span><span style=\"font-weight: 400;\">) et promotionnels (r\u00e9seaux sociaux, newsletter). <\/span><i><span style=\"font-weight: 400;\">\u201cSur ces supports, on peut prendre la parole sur les enjeux qui nous tiennent \u00e0 c\u0153ur et valoriser ses actions RSE par le biais de t\u00e9moignages ou de retours d\u2019exp\u00e9riences. <strong>Parler de ce qui marche concr\u00e8tement et donner des chiffres restent essentiels pour une communication RSE percutante.<\/strong>\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"><\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">D\u00e9couvrez <a href=\"https:\/\/resonancedce.com\/\">le site web de Sol\u00e8ne Lagadec<\/a> pour en savoir plus sur son parcours et ses r\u00e9alisations.<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; 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text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Vous souhaitez communiquer sur votre politique RSE ? <\/span><span style=\"color: #003366;\"><a href=\"https:\/\/agence-samba.com\/contact\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #003366;\"><span style=\"font-weight: 400;\">Faites-nous part de votre projet<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; 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include_categories=\u00a0\u00bb32,31&Prime; meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0&Prime; show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>outils de communication, communication responsableEntreprises \u00e0 impact : pourquoi et comment communiquer sur sa politique RSE ?La Responsabilit\u00e9 Soci\u00e9tale des Entreprises (RSE) a explos\u00e9 ces derni\u00e8res ann\u00e9es dans les grandes entreprises. Qu\u2019en est-il des organisations \u00e0 impact ? Associations, fondations, entreprises \u00e0 mission\u2026 Faut-il d\u00e9ployer une politique RSE ? Comment communiquer efficacement sur ses actions RSE ? On en parle avec Sol\u00e8ne Lagadec, responsable communication RSE et formatrice en d\u00e9veloppement durable.La RSE, un outil au service de toutes les organisationsLa norme ISO 26000, le standard RSE La norme ISO 26000 est le premier r\u00e9f\u00e9rentiel international de la RSO (Responsabilit\u00e9 Soci\u00e9tale des Organisations). Ce document normatif propose une grille de crit\u00e8res qui couvre tous les enjeux du d\u00e9veloppement durable des entreprises, quels que soient leur statut et leur taille. Un v\u00e9ritable outil de diagnostic RSE !\u00a0\u00a0 Ces crit\u00e8res sont d\u00e9clin\u00e9s en sept domaines :\u00a0 La gouvernance ; L\u2019organisation (la transparence, la responsabilit\u00e9 de rendre compte et le dialogue avec les parties prenantes) ;\u00a0 Les droits de l\u2019homme ;\u00a0 Les conditions et les relations de travail ;\u00a0 Les enjeux environnementaux ;\u00a0 Les bonnes pratiques des affaires ;\u00a0 Les questions relatives aux consommateurs ;\u00a0 L\u2019engagement soci\u00e9tal. Pour Sol\u00e8ne Lagadec, \u00ab\u00a0La RSE trouve sa [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":343630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29,32],"tags":[],"class_list":["post-343616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-responsable","category-strategie-de-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entreprises \u00e0 impact : pourquoi et comment communiquer sur sa politique RSE ? &#8211; SAMBA<\/title>\n<meta name=\"description\" content=\"Associations, fondations, entreprises \u00e0 mission\u2026 Faut-il d\u00e9ployer une politique RSE ? 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