{"id":344929,"date":"2024-08-22T10:38:08","date_gmt":"2024-08-22T08:38:08","guid":{"rendered":"https:\/\/agence-samba.com\/?p=344929"},"modified":"2024-09-06T10:51:54","modified_gmt":"2024-09-06T08:51:54","slug":"ethique-de-lia-un-challenge-pour-les-communicants","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/ethique-de-lia-un-challenge-pour-les-communicants\/","title":{"rendered":"\u00c9thique de l\u2019IA : un challenge pour les communicants"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4&Prime; width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0&Prime; motion_trigger_start=\u00a0\u00bbtop\u00a0\u00bb background_color_phone=\u00a0\u00bb#ffffff\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction_phone=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#fffaec 42%|#eb5a3b 42%\u00a0\u00bb background_color_gradient_start_phone=\u00a0\u00bb#fffaec\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_color_gradient_end_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb42%\u00a0\u00bb border_color_left=\u00a0\u00bb#eb5a3b\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb1024px\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; text_font=\u00a0\u00bb|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb text_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||5px||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n<p>communication responsable, outils de communication<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#33306A\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px|-1px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n<h1>\u00c9thique de l\u2019IA : un challenge pour les communicants<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>ChatGPT, Midjourney, Dall-E\u2026 L\u2019intelligence artificielle fait d\u00e9sormais partie du quotidien des professionnels de la communication. La port\u00e9e \u00e9thique de l\u2019IA soul\u00e8ve cependant des questions majeures. <strong>L\u2019IA peut-elle supplanter le travail des communicants ? Garantit-elle une communication inclusive et respectueuse des donn\u00e9es personnelles ? Tour d\u2019horizon des enjeux et des bonnes pratiques en mati\u00e8re de <span style=\"color: #02105b;\"><a href=\"https:\/\/agence-samba.com\/agence-de-communication-responsable\/\" style=\"color: #02105b;\">communication responsable<\/a>.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb min_height=\u00a0\u00bb193.6px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp\u00a0\u00bb alt=\u00a0\u00bbintelligence artificielle main dans la main avec un humain\u00a0\u00bb title_text=\u00a0\u00bbagence de com\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||5px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|-1px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Les IA, un atout pour les communicants ?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>L\u2019infini champ des possibles<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">L\u2019usage <\/span><b>des IA dans la communication <\/b><span style=\"font-weight: 400;\">offre une large palette de possibilit\u00e9s : g\u00e9n\u00e9rer des listes de m\u00e9dias pour ses relations-presse, d\u00e9velopper des id\u00e9es de contenus, produire des visuels, cr\u00e9er des slides ou des scripts vid\u00e9os\u2026 Les IA g\u00e9n\u00e9ratives <\/span><b>enrichissent le travail de communication<\/b><span style=\"font-weight: 400;\"> d\u00e8s lors qu\u2019une expertise m\u00e9tier vient les compl\u00e9ter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais il est possible d\u2019aller bien plus loin : on peut par exemple<\/span><b> analyser les donn\u00e9es et les comportements des publics<\/b><span style=\"font-weight: 400;\"> pour cr\u00e9er des messages cibl\u00e9s, r\u00e9pondre \u00e0 ses usagers<\/span><b> via un chatbot<\/b><span style=\"font-weight: 400;\">, g\u00e9rer automatiquement ses t\u00e2ches administratives, d\u00e9cliner son identit\u00e9 visuelle, <\/span><b>planifier des e-mails transactionnels<\/b><span style=\"font-weight: 400;\"> ou des publications sur les r\u00e9seaux sociaux\u2026 Toutes ces t\u00e2ches g\u00e9r\u00e9es par l\u2019intelligence artificielle laissent au professionnel la possibilit\u00e9 de <\/span><b>se concentrer sur d\u2019autres missions<\/b><span style=\"font-weight: 400;\"> \u00e0 valeur ajout\u00e9e. Mais est-ce vraiment souhaitable ?<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>Une transformation des m\u00e9tiers de la communication<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Certains professionnels de la communication voient d\u2019un mauvais \u0153il <\/span><b>le d\u00e9veloppement des IA g\u00e9n\u00e9ratives<\/b><span style=\"font-weight: 400;\">, consid\u00e9r\u00e9es comme une menace pour leur m\u00e9tier. \u00c0 juste titre : la fonction de communicant risque d\u2019\u00e9voluer tr\u00e8s vite, voire de subir de profondes transformations dans les prochaines ann\u00e9es. Pour autant, <\/span><span style=\"color: #003366;\"><a href=\"https:\/\/agence-samba.com\/ia-et-communication-responsable-defis-et-enjeux\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #003366;\"><span style=\"font-weight: 400;\">faut-il avoir peur des IA<\/span><\/a><\/span><span style=\"font-weight: 400;\"> ? De fait, ces assistants virtuels doivent rester <\/span><b>des outils pour travailler de mani\u00e8re plus efficace <\/b><span style=\"font-weight: 400;\">et \u00e9liminer les t\u00e2ches chronophages. Ils ne peuvent ni ne doivent remplacer l\u2019humain, l\u2019esprit critique et la cr\u00e9ativit\u00e9 restant l\u2019apanage du responsable de la communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reste que la r\u00e9flexion \u00e9thique est centrale dans l\u2019usage de ces machines, notamment lorsque l\u2019on d\u00e9veloppe une communication responsable. Si l\u2019intelligence artificielle offre une formidable <\/span><b>ouverture sur la libert\u00e9 d\u2019expression<\/b><span style=\"font-weight: 400;\"> et l\u2019acc\u00e8s \u00e0 l\u2019information, il nous faut nous assurer que son algorithme n&rsquo;impacte pas le respect de l\u2019humain et la transparence, piliers d&rsquo;une communication vertueuse.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|-1px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Limites des IA dans la communication responsable <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>Les biais algorithmiques, limite \u00e9thique de l\u2019IA<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">On le sait, les algorithmes de machine learning ou de deep learning <\/span><b>refl\u00e8tent des biais de genre<\/b><span style=\"font-weight: 400;\">, de statut social ou encore de race. Ces pr\u00e9jug\u00e9s peuvent provenir de l\u2019acquisition de donn\u00e9es, \u00eatre introduits par l\u2019interaction utilisateurs, mais aussi \u00eatre <\/span><b>d\u00e9multipli\u00e9s par le mod\u00e8le pr\u00e9dictif<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, comment <\/span><b>garantir une communication inclusive<\/b><span style=\"font-weight: 400;\"> si les st\u00e9r\u00e9otypes sociaux et culturels sont reproduits par ces mod\u00e8les de langage ? De la m\u00eame mani\u00e8re, comment <\/span><b>pr\u00e9server la libert\u00e9 d\u2019action<\/b><span style=\"font-weight: 400;\">, lorsque nos d\u00e9sirs sont anticip\u00e9s et guid\u00e9s\u202fpar des programmes informatiques biais\u00e9s ? Comment, enfin, <\/span><b>assurer une information fiable et de qualit\u00e9,<\/b><span style=\"font-weight: 400;\"> quand les IA g\u00e9n\u00e9ratives s\u2019appuient sur des sources d\u00e9faillantes ? La manipulation de l\u2019information et de l\u2019opinion est l\u2019un des risques \u00e9thiques pr\u00e9gnants de l\u2019IA, \u00e0 l\u2019image des canulars et des infox cr\u00e9\u00e9s en deepfake. Des r\u00e9alit\u00e9s qui incitent \u00e0 <\/span><b>ne pas utiliser les r\u00e9sultats des IA sans garde-fou<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>Des menaces pour la vie priv\u00e9e et l\u2019humain<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">La communication responsable repose <\/span><b>sur le respect des \u00eatres humains et de leur vie priv\u00e9e<\/b><span style=\"font-weight: 400;\">. Or, l&rsquo;utilisation de l&rsquo;IA peut impliquer la collecte et l&rsquo;analyse de donn\u00e9es personnelles, ce qui soul\u00e8ve <\/span><b>des questions \u00e9thiques et morales en mati\u00e8re de confidentialit\u00e9<\/b><span style=\"font-weight: 400;\"> et de confiance des utilisateurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outre la protection des donn\u00e9es, c\u2019est <\/span><b>le lien avec son public cible<\/b><span style=\"font-weight: 400;\"> qui est ici en jeu. Comment \u00eatre certain que l&rsquo;automatisation de la communication ne conduise pas \u00e0 <\/span><b>une exp\u00e9rience d\u00e9shumanis\u00e9e<\/b><span style=\"font-weight: 400;\"> ? En r\u00e9duisant les interactions personnelles et en privil\u00e9giant l&rsquo;efficacit\u00e9 sur l&#8217;empathie, les organisations compromettent leur capacit\u00e9 \u00e0<\/span><b> r\u00e9pondre de mani\u00e8re sensible aux besoins <\/b><span style=\"font-weight: 400;\">de leur audience. Ces limites n\u00e9cessitent une approche r\u00e9fl\u00e9chie et une vigilance continue dans l\u2019usage syst\u00e8mes d&rsquo;IA.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|-1px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><strong>Une d\u00e9marche \u00e9thique de l\u2019IA pour les communicants<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffa33e\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>Une approche d\u00e9ontologique des IA<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">L\u2019int\u00e9gration des IA dans ses outils de communication responsable n\u00e9cessite de <\/span><b>mettre en place plusieurs pratiques \u00e9thiques <\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimiser la collecte et<\/span><b> l&rsquo;utilisation des donn\u00e9es personnelles<\/b><span style=\"font-weight: 400;\"> des utilisateurs en s\u2019assurant de leur consentement ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effectuer syst\u00e9matiquement<\/span><b> une \u00e9valuation des contenus produits par les IA<\/b><span style=\"font-weight: 400;\"> afin de d\u00e9tecter et de corriger les biais potentiels ;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9er <\/span><b>un espace de r\u00e9flexion pour ses \u00e9quipes <\/b><span style=\"font-weight: 400;\">sur les enjeux \u00e9thiques li\u00e9s \u00e0 l&rsquo;utilisation de l&rsquo;IA ;<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faire preuve de<\/span><b> transparence sur la mani\u00e8re dont l&rsquo;IA est utilis\u00e9e<\/b><span style=\"font-weight: 400;\"> dans sa communication, notamment en lien avec les exigences de <\/span><span style=\"color: #003366;\"><a href=\"https:\/\/www.strategies.fr\/actualites\/culture-tech\/LQ2864906C\/lia-act-adopte-bruxelles.html\" target=\"_blank\" rel=\"noopener\" style=\"color: #003366;\"><span style=\"font-weight: 400;\">l\u2019IA Act<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La r\u00e8gle principale est de <\/span><b>respecter la d\u00e9ontologie <\/b><span style=\"font-weight: 400;\">et les droits de vos parties-prenantes. Pour asseoir vos engagements et vos valeurs, vous pouvez <\/span><b>mettre en place un code de conduite<\/b><span style=\"font-weight: 400;\">, \u00e0 l\u2019image de la <\/span><span style=\"color: #003366;\"><a href=\"https:\/\/www.lemonde.fr\/le-monde-et-vous\/article\/2024\/03\/13\/le-groupe-le-monde-se-dote-d-une-charte-sur-l-intelligence-artificielle_6221734_6065879.html\" target=\"_blank\" rel=\"noopener\" style=\"color: #003366;\"><span style=\"font-weight: 400;\">charte \u00e9thique d\u2019utilisation de l\u2019IA<\/span><\/a><\/span><span style=\"font-weight: 400;\"> publi\u00e9e par le groupe Le Monde.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><strong>Des prompts efficaces et respectueux<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Le bon usage des IA passe \u00e9galement par <\/span><b>la r\u00e9daction de prompts responsables et inclusifs<\/b><span style=\"font-weight: 400;\">. Nous vous conseillons d\u2019utiliser un langage clair et respectueux, en \u00e9vitant les ambigu\u00eft\u00e9s et les formulations qui pourraient \u00eatre mal interpr\u00e9t\u00e9es par l&rsquo;IA. Assurez-vous que<\/span><b> le prompt ne contient pas de biais<\/b><span style=\"font-weight: 400;\"> qui pourraient influencer la r\u00e9ponse de l&rsquo;IA de mani\u00e8re injuste ou discriminatoire et encouragez-la \u00e0 fournir des r\u00e9ponses <\/span><b>conformes aux valeurs fondamentales <\/b><span style=\"font-weight: 400;\">telles que le respect des r\u00e8gles de la vie priv\u00e9e, la non-discrimination et la transparence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019utilisation d\u2019exemples concrets ou de<\/span><b> ressources compl\u00e9mentaires<\/b><span style=\"font-weight: 400;\"> est une bonne pratique pour guider l&rsquo;IA dans sa r\u00e9ponse. Prenez le temps d\u2019\u00e9valuer le travail fourni de mani\u00e8re critique. Sur ChatGPT, vous pouvez<\/span><b> r\u00e9utiliser la m\u00eame conversation<\/b><span style=\"font-weight: 400;\"> pour entra\u00eener l\u2019IA et garantir des r\u00e9ponses de qualit\u00e9.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Si les IA suscitent un questionnement et portent en elles des d\u00e9rives \u00e9thiques, il est possible de mettre en place des r\u00e8gles de conduite pour d\u00e9velopper sa communication dans le respect des principes moraux et \u00e9thiques. <\/span><span style=\"color: #003366;\"><a href=\"https:\/\/agence-samba.com\/contact\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #003366;\"><span style=\"font-weight: 400;\">Parlons-en<\/span><\/a><\/span><span style=\"font-weight: 400;\"> !<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb12px||0px||false|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb800px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/agence-samba.com\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbRencontrons-nous !\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_font=\u00a0\u00bb|800||on|||||\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0%|0px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb16px|40px|16px|35px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb15px|36px|15px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb12px|32px|12px|30px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb11px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#02105b\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.9.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_module=\u00a0\u00bb340000&Prime; saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbArticle pr\u00e9c\u00e9dent\u00a0\u00bb next_text=\u00a0\u00bbArticle suivant\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb title_text_color__hover=\u00a0\u00bb#ffa33e\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5%||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb20%||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\">Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3&Prime; include_categories=\u00a0\u00bb32,31&Prime; meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0&Prime; show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>communication responsable, outils de communication\u00c9thique de l\u2019IA : un challenge pour les communicantsChatGPT, Midjourney, Dall-E\u2026 L\u2019intelligence artificielle fait d\u00e9sormais partie du quotidien des professionnels de la communication. La port\u00e9e \u00e9thique de l\u2019IA soul\u00e8ve cependant des questions majeures. L\u2019IA peut-elle supplanter le travail des communicants ? Garantit-elle une communication inclusive et respectueuse des donn\u00e9es personnelles ? Tour d\u2019horizon des enjeux et des bonnes pratiques en mati\u00e8re de communication responsable.Les IA, un atout pour les communicants ?L\u2019infini champ des possibles L\u2019usage des IA dans la communication offre une large palette de possibilit\u00e9s : g\u00e9n\u00e9rer des listes de m\u00e9dias pour ses relations-presse, d\u00e9velopper des id\u00e9es de contenus, produire des visuels, cr\u00e9er des slides ou des scripts vid\u00e9os\u2026 Les IA g\u00e9n\u00e9ratives enrichissent le travail de communication d\u00e8s lors qu\u2019une expertise m\u00e9tier vient les compl\u00e9ter. Mais il est possible d\u2019aller bien plus loin : on peut par exemple analyser les donn\u00e9es et les comportements des publics pour cr\u00e9er des messages cibl\u00e9s, r\u00e9pondre \u00e0 ses usagers via un chatbot, g\u00e9rer automatiquement ses t\u00e2ches administratives, d\u00e9cliner son identit\u00e9 visuelle, planifier des e-mails transactionnels ou des publications sur les r\u00e9seaux sociaux\u2026 Toutes ces t\u00e2ches g\u00e9r\u00e9es par l\u2019intelligence artificielle laissent au professionnel la possibilit\u00e9 de se concentrer sur d\u2019autres [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":344945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-344929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-responsable","category-outils-de-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9thique de l\u2019IA : un challenge pour les communicants &#8211; SAMBA<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9thique de l\u2019IA est-elle compatible avec une communication responsable ? Tour d\u2019horizon des enjeux et des bonnes pratiques pour les communicants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-samba.com\/en\/ethique-de-lia-un-challenge-pour-les-communicants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9thique de l\u2019IA : un challenge pour les communicants &#8211; SAMBA\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9thique de l\u2019IA est-elle compatible avec une communication responsable ? Tour d\u2019horizon des enjeux et des bonnes pratiques pour les communicants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agence-samba.com\/en\/ethique-de-lia-un-challenge-pour-les-communicants\/\" \/>\n<meta property=\"og:site_name\" content=\"SAMBA\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-22T08:38:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-06T08:51:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"LeaSAMBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LeaSAMBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/\"},\"author\":{\"name\":\"LeaSAMBA\",\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c\"},\"headline\":\"\u00c9thique de l\u2019IA : un challenge pour les communicants\",\"datePublished\":\"2024-08-22T08:38:08+00:00\",\"dateModified\":\"2024-09-06T08:51:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/\"},\"wordCount\":4970,\"image\":{\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp\",\"articleSection\":[\"Communication responsable\",\"Outils de communication\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/\",\"url\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/\",\"name\":\"\u00c9thique de l\u2019IA : un challenge pour les communicants &#8211; SAMBA\",\"isPartOf\":{\"@id\":\"https:\/\/agence-samba.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp\",\"datePublished\":\"2024-08-22T08:38:08+00:00\",\"dateModified\":\"2024-09-06T08:51:54+00:00\",\"author\":{\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c\"},\"description\":\"L\u2019\u00e9thique de l\u2019IA est-elle compatible avec une communication responsable ? Tour d\u2019horizon des enjeux et des bonnes pratiques pour les communicants.\",\"breadcrumb\":{\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#primaryimage\",\"url\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp\",\"contentUrl\":\"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp\",\"width\":1920,\"height\":1422,\"caption\":\"intelligence artificielle main dans la main avec un humain\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/agence-samba.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9thique de l\u2019IA : un challenge pour les communicants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/agence-samba.com\/#website\",\"url\":\"https:\/\/agence-samba.com\/\",\"name\":\"SAMBA\",\"description\":\"Agence de communication \u00e0 Toulouse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/agence-samba.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c\",\"name\":\"LeaSAMBA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9thique de l\u2019IA : un challenge pour les communicants &#8211; SAMBA","description":"L\u2019\u00e9thique de l\u2019IA est-elle compatible avec une communication responsable ? Tour d\u2019horizon des enjeux et des bonnes pratiques pour les communicants.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agence-samba.com\/en\/ethique-de-lia-un-challenge-pour-les-communicants\/","og_locale":"en_US","og_type":"article","og_title":"\u00c9thique de l\u2019IA : un challenge pour les communicants &#8211; SAMBA","og_description":"L\u2019\u00e9thique de l\u2019IA est-elle compatible avec une communication responsable ? Tour d\u2019horizon des enjeux et des bonnes pratiques pour les communicants.","og_url":"https:\/\/agence-samba.com\/en\/ethique-de-lia-un-challenge-pour-les-communicants\/","og_site_name":"SAMBA","article_published_time":"2024-08-22T08:38:08+00:00","article_modified_time":"2024-09-06T08:51:54+00:00","og_image":[{"width":1920,"height":1422,"url":"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp","type":"image\/webp"}],"author":"LeaSAMBA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"LeaSAMBA","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#article","isPartOf":{"@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/"},"author":{"name":"LeaSAMBA","@id":"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c"},"headline":"\u00c9thique de l\u2019IA : un challenge pour les communicants","datePublished":"2024-08-22T08:38:08+00:00","dateModified":"2024-09-06T08:51:54+00:00","mainEntityOfPage":{"@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/"},"wordCount":4970,"image":{"@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#primaryimage"},"thumbnailUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp","articleSection":["Communication responsable","Outils de communication"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/","url":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/","name":"\u00c9thique de l\u2019IA : un challenge pour les communicants &#8211; SAMBA","isPartOf":{"@id":"https:\/\/agence-samba.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#primaryimage"},"image":{"@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#primaryimage"},"thumbnailUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp","datePublished":"2024-08-22T08:38:08+00:00","dateModified":"2024-09-06T08:51:54+00:00","author":{"@id":"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c"},"description":"L\u2019\u00e9thique de l\u2019IA est-elle compatible avec une communication responsable ? Tour d\u2019horizon des enjeux et des bonnes pratiques pour les communicants.","breadcrumb":{"@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#primaryimage","url":"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp","contentUrl":"https:\/\/agence-samba.com\/wp-content\/uploads\/2024\/07\/IA.webp","width":1920,"height":1422,"caption":"intelligence artificielle main dans la main avec un humain"},{"@type":"BreadcrumbList","@id":"https:\/\/agence-samba.com\/ethique-de-lia-un-challenge-pour-les-communicants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/agence-samba.com\/"},{"@type":"ListItem","position":2,"name":"\u00c9thique de l\u2019IA : un challenge pour les communicants"}]},{"@type":"WebSite","@id":"https:\/\/agence-samba.com\/#website","url":"https:\/\/agence-samba.com\/","name":"SAMBA","description":"Agence de communication \u00e0 Toulouse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agence-samba.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/agence-samba.com\/#\/schema\/person\/ef3f93939bbcf2fdff6e1765241de39c","name":"LeaSAMBA"}]}},"_links":{"self":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/344929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/comments?post=344929"}],"version-history":[{"count":18,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/344929\/revisions"}],"predecessor-version":[{"id":346840,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/344929\/revisions\/346840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/media\/344945"}],"wp:attachment":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/media?parent=344929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/categories?post=344929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/tags?post=344929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}