{"id":347843,"date":"2024-12-05T17:00:00","date_gmt":"2024-12-05T16:00:00","guid":{"rendered":"https:\/\/agence-samba.com\/?p=347843"},"modified":"2025-09-16T16:51:11","modified_gmt":"2025-09-16T14:51:11","slug":"fondations-comment-organiser-des-evenements-pour-federer-vos-adherents","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/fondations-comment-organiser-des-evenements-pour-federer-vos-adherents\/","title":{"rendered":"Fondations : comment organiser des \u00e9v\u00e9nements pour f\u00e9d\u00e9rer vos adh\u00e9rents ?"},"content":{"rendered":"

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Communication responsable \/ Outils de communication<\/span><\/p>\n

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Fondations : comment organiser des \u00e9v\u00e9nements pour f\u00e9d\u00e9rer vos adh\u00e9rents ?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour une fondation, l’organisation d\u2019\u00e9v\u00e9nements a souvent pour objectif de <\/span>collecter des fonds<\/span> pour <\/span>soutenir des projets<\/span> en cours ou \u00e0 venir, mais trop rarement celui de f\u00e9d\u00e9rer ses adh\u00e9rents.\u00a0<\/span><\/p>\n

Pourtant, une communaut\u00e9 solidement li\u00e9e sur laquelle s\u2019appuyer est tr\u00e8s certainement l\u2019un des leviers les plus efficaces \u00e0 la disposition des fondations. <\/b>Retrouvez tous nos conseils pour organiser un \u00e9v\u00e9nement <\/span>qui permet de r\u00e9colter des fonds<\/span> et de f\u00e9d\u00e9rer vos adh\u00e9rents\u00a0 dans cet article.<\/span><\/p>\n

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Fondation : pourquoi organiser des \u00e9v\u00e9nements r\u00e9guli\u00e8rement ?<\/strong><\/span><\/h2>\n

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Tout comme dans le secteur <\/span>associatif<\/span>, \u00e9galement \u00e0 <\/span>but non lucratif,<\/span> l\u2019organisation d\u2019\u00e9v\u00e9nements est d\u2019abord et avant tout vue par les fondations comme un moyen efficace de <\/span>faire appel \u00e0 la g\u00e9n\u00e9rosit\u00e9 du public<\/span>. Mais, en r\u00e9alit\u00e9, <\/span>les \u00e9v\u00e9nements peuvent r\u00e9pondre \u00e0 d\u2019autres objectifs, tout aussi essentiels pour faire vivre les fondations.<\/b><\/p>\n

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F\u00e9d\u00e9rer vos adh\u00e9rents et renforcer la mobilisation
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Aussi <\/span>solidaires <\/span>soient-ils, les adh\u00e9rents d\u2019une fondation restent pour la plupart des <\/span>b\u00e9n\u00e9voles<\/span>, engag\u00e9s pour une m\u00eame cause (<\/span>recherche m\u00e9dicale<\/span>, <\/span>humanitaire<\/span>, <\/span>pr\u00e9servation <\/span>de l\u2019environnement, lutte contre la <\/span>pr\u00e9carit\u00e9\u2026<\/span>), mais trop rarement en contact les uns avec les autres.\u00a0<\/span><\/p>\n

R\u00e9unir tous les <\/b>membres de la communaut\u00e9<\/b> permet de nourrir le sentiment d\u2019appartenance et de renforcer la mobilisation.<\/b>\u00a0<\/span><\/p>\n

L\u2019organisation r\u00e9guli\u00e8re d\u2019\u00e9v\u00e9nements vous aidera \u00e0 f\u00e9d\u00e9rer vos adh\u00e9rents, et donc \u00e0 <\/span>soutenir votre projet <\/span>commun plus efficacement ! <\/span><\/p>\n

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Gagner en notori\u00e9t\u00e9
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Les \u00e9v\u00e9nements, peu importe leur \u00e9chelle, sont \u00e9galement des leviers tr\u00e8s efficaces pour gagner en notori\u00e9t\u00e9\u2026 Et donc, \u00e0 plus long terme, pour <\/span>recruter de nouveaux <\/b>m\u00e9c\u00e8nes<\/b>.<\/b>\u00a0<\/span><\/p>\n

Qu\u2019il s\u2019agisse d\u2019<\/span>entreprises m\u00e9c\u00e8nes<\/span> ou de <\/span>donateurs <\/span>particuliers, difficile de soutenir des projets dont on n\u2019a jamais entendu parler !\u00a0<\/span><\/p>\n

Les manifestations <\/b>\u00e0 but caritatif <\/b>permettent de <\/b>faire parler de votre fondation<\/b><\/a><\/span> et d\u2019activer le bouche \u00e0 oreille et ce, m\u00eame sans gros investissement dans de la communication. <\/span><\/p>\n

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R\u00e9colter des fonds
<\/strong><\/h3>\n

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Bien entendu,<\/span> les \u00e9v\u00e9nements sont tr\u00e8s utiles pour<\/b> lever des fonds<\/b> via un<\/span> appel aux dons <\/span>ou \u00e0 du <\/span>m\u00e9c\u00e9nat de comp\u00e9tences<\/span>. <\/span><\/p>\n

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Organiser un \u00e9v\u00e9nement pour une fondation : le mode d\u2019emploi
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Convaincu des vertus de l\u2019\u00e9v\u00e9nementiel pour une fondation ? Retrouvez ci-apr\u00e8s quelques conseils pour r\u00e9ussir l\u2019organisation d\u2019une manifestation \u00e0 l\u2019image de votre fondation.\u00a0<\/span><\/p>\n

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R\u00e9colter des fonds
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D\u2019abord, vous devrez <\/span>d\u00e9finir clairement les objectifs et la cible de l’\u00e9v\u00e9nement<\/b>. Souhaitez-vous <\/span>r\u00e9colter des dons <\/span>aupr\u00e8s du grand public <\/span>pour la recherche<\/span> ? Toucher de nouveaux <\/span>donateurs potentiels<\/span> ? <\/span>R\u00e9colter de l\u2019argent<\/span> pour un projet sp\u00e9cifique, par exemple la cr\u00e9ation d\u2019une <\/span>\u00e9picerie solidaire<\/span>, le financement de <\/span>bourses <\/span>d\u2019\u00e9tude ou encore l\u2019achat de denr\u00e9es pour les <\/span>sans-abri <\/span>?<\/span><\/p>\n

D\u00e9finissez pr\u00e9cis\u00e9ment \u00e0 qui vous souhaitez vous adresser et pour quelle raison<\/b> : ce sont ces crit\u00e8res qui vous permettront ensuite d\u2019organiser le bon \u00e9v\u00e9nement pour atteindre vos objectifs. <\/span><\/p>\n

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D\u00e9terminer l\u2019activit\u00e9<\/strong><\/h3>\n

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La deuxi\u00e8me \u00e9tape est tout simplement de choisir l\u2019\u00e9v\u00e9nement en lui-m\u00eame.\u00a0<\/span><\/p>\n

Vente de <\/span>p\u00e2tisseries, tombola, gala caritatif, vente aux ench\u00e8res, marathon ou autre d\u00e9fi sportif, soir\u00e9e cocktail, concert<\/span>\u2026 Ce ne sont pas les options qui manquent en ce qui concerne les <\/span>\u00e9v\u00e9nements caritatifs<\/span> ! <\/span>Il faudra en revanche tenir compte de tous les param\u00e8tres pour choisir la bonne activit\u00e9<\/b>, notamment de la saison (une activit\u00e9 <\/span>abrit\u00e9e <\/span>est pr\u00e9f\u00e9rable en plein hiver !) et du profil de vos membres (si vos adh\u00e9rents sont plut\u00f4t des retrait\u00e9s, il sera plus facile de les f\u00e9d\u00e9rer autour d\u2019un d\u00eener-spectacle\u00a0 qu\u2019autour d\u2019un marathon).\u00a0\u00a0<\/span><\/p>\n

N\u2019h\u00e9sitez pas \u00e0 faire une <\/span>collecte d\u2019id\u00e9es<\/span> aupr\u00e8s de vos adh\u00e9rents pour les mobiliser d\u00e8s les pr\u00e9mices du projet. <\/span><\/p>\n

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Choisir le cadre
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Une fois l’objectif, la cible et le th\u00e8me pr\u00e9cis\u00e9s, il ne vous reste plus qu\u2019\u00e0 organiser concr\u00e8tement l\u2019\u00e9v\u00e9nement : lieu, date, heure, dur\u00e9e, nombre de participants, budget estim\u00e9 et <\/span>financements <\/span>disponibles, moyens de communication \u00e0 d\u00e9ployer, etc.\u00a0<\/span><\/p>\n

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\ud83d\udca1<\/span><\/span>Nous vous conseillons de solliciter une agence de communication et d\u2019\u00e9v\u00e8nementiel telle que SAMBA lors de cette \u00e9tape<\/b>. Nous mettons au service de votre fondation nos comp\u00e9tences en communication et <\/span>marketing digital<\/span>, en plus de notre exp\u00e9rience dans l\u2019organisation d\u2019\u00e9v\u00e8nements pour les acteurs \u00e0 impact, pour vous aider \u00e0 atteindre vos objectifs tout en respectant vos contraintes.\u00a0<\/span><\/p>\n

Ensemble, nous pourrons cr\u00e9er<\/strong> et mettre en \u0153uvre un <\/strong><\/span>plan de communication sur-mesure<\/a><\/span><\/strong> : cr\u00e9ation d\u2019une <\/span>page Facebook<\/span>, publication de posts <\/span>innovants <\/span>et impactants sur Instagram ou LinkedIn, campagne de <\/span>mailing\u2026\u00a0<\/span><\/p>\n

Nous pourrons \u00e9galement vous aider \u00e0 d\u00e9terminer s\u2019il est plus judicieux de solliciter vos adh\u00e9rents pour faire du b\u00e9n\u00e9volat lors de l’\u00e9v\u00e9nement ou bien s\u2019il est pr\u00e9f\u00e9rable d\u2019engager du personnel pour l\u2019occasion ; vous accompagner pour le choix du lieu, du mat\u00e9riel, du mobilier et de la d\u00e9coration ; sans oublier des conseils concrets pour organiser une <\/span>\u00e9v\u00e9nement \u00e9co-responsable<\/span><\/span><\/a> (gestion des d\u00e9chets, approvisionnement durable, supports de communication \u00e9co-responsables\u2026)<\/span><\/p>\n

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L\u2019organisation en interne<\/strong><\/h3>\n

<\/span><\/p>\n

Prenez ensuite le temps de <\/span>mettre en place un syst\u00e8me de gestion de projet<\/b> suffisamment solide pour assurer le suivi des diff\u00e9rents \u00e9l\u00e9ments \u00e9voqu\u00e9s pr\u00e9c\u00e9demment. De nombreux outils informatiques gratuits tels que <\/span>Notion<\/span><\/a>, <\/span>Asana <\/span><\/a>ou encore <\/span>ClickUp <\/span><\/a>r\u00e9pondent parfaitement \u00e0 ce besoin.\u00a0<\/span><\/p>\n

D\u00e9finissez pr\u00e9cis\u00e9ment toutes les t\u00e2ches \u00e0 accomplir avec leur date limite et distribuez-les aux membres de votre \u00e9quipe. Cela peut prendre la forme d\u2019un r\u00e9tro-planning par exemple.<\/span><\/p>\n

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V\u00e9rifier que tout est en r\u00e8gle
\n<\/strong><\/h3>\n

<\/span><\/p>\n

En tant qu\u2019<\/span>organisateur<\/span>, <\/span>vous devez vous assurer que l’\u00e9v\u00e9nement respecte toutes les lois et normes en vigueur <\/b>: d\u00e9claration de manifestation sur la voie publique, diffusion de musique, s\u00e9curit\u00e9 du lieu, demande d\u2019autorisation pour la vente d\u2019alcool\u2026 Rapprochez-vous des pouvoirs publics pour conna\u00eetre toutes les obligations auxquelles votre \u00e9v\u00e9nement pourrait \u00eatre soumis.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Et pour \u00eatre s\u00fbr d\u2019organiser un \u00e9v\u00e9nement \u00e0 la hauteur de votre engagement, qui f\u00e9d\u00e9rera vos adh\u00e9rents et vous aidera \u00e0 sensibiliser largement, contactez-nous !\u00a0<\/span>Sp\u00e9cialis\u00e9e dans la communication responsable<\/strong>, l\u2019agence SAMBA vous accompagne pour l\u2019organisation de manifestations impactantes et \u00e0 votre image. <\/span><\/p>\n

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Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n

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Communication responsable \/ Outils de communicationFondations : comment organiser des \u00e9v\u00e9nements pour f\u00e9d\u00e9rer vos adh\u00e9rents ?Pour une fondation, l’organisation d\u2019\u00e9v\u00e9nements a souvent pour objectif de collecter des fonds pour soutenir des projets en cours ou \u00e0 venir, mais trop rarement celui de f\u00e9d\u00e9rer ses adh\u00e9rents.\u00a0 Pourtant, une communaut\u00e9 solidement li\u00e9e sur laquelle s\u2019appuyer est tr\u00e8s certainement l\u2019un des leviers les plus efficaces \u00e0 la disposition des fondations. Retrouvez tous nos conseils pour organiser un \u00e9v\u00e9nement qui permet de r\u00e9colter des fonds et de f\u00e9d\u00e9rer vos adh\u00e9rents\u00a0 dans cet article.Fondation : pourquoi organiser des \u00e9v\u00e9nements r\u00e9guli\u00e8rement ?  Tout comme dans le secteur associatif, \u00e9galement \u00e0 but non lucratif, l\u2019organisation d\u2019\u00e9v\u00e9nements est d\u2019abord et avant tout vue par les fondations comme un moyen efficace de faire appel \u00e0 la g\u00e9n\u00e9rosit\u00e9 du public. Mais, en r\u00e9alit\u00e9, les \u00e9v\u00e9nements peuvent r\u00e9pondre \u00e0 d\u2019autres objectifs, tout aussi essentiels pour faire vivre les fondations.F\u00e9d\u00e9rer vos adh\u00e9rents et renforcer la mobilisation Aussi solidaires soient-ils, les adh\u00e9rents d\u2019une fondation restent pour la plupart des b\u00e9n\u00e9voles, engag\u00e9s pour une m\u00eame cause (recherche m\u00e9dicale, humanitaire, pr\u00e9servation de l\u2019environnement, lutte contre la pr\u00e9carit\u00e9\u2026), mais trop rarement en contact les uns avec les autres.\u00a0 R\u00e9unir tous les membres de la communaut\u00e9 permet […]<\/p>\n","protected":false},"author":1,"featured_media":347862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-347843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-responsable","category-outils-de-communication"],"yoast_head":"\nFondation : organisez des \u00e9v\u00e9nements impactants et f\u00e9d\u00e9rateurs<\/title>\n<meta name=\"description\" content=\"Pourquoi et comment organiser des \u00e9v\u00e9nements quand on est une fondation ? 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