{"id":349019,"date":"2024-05-31T11:32:00","date_gmt":"2024-05-31T09:32:00","guid":{"rendered":"https:\/\/agence-samba.com\/?p=349019"},"modified":"2025-06-01T17:39:04","modified_gmt":"2025-06-01T15:39:04","slug":"spaser-et-communication-responsable-pourquoi-les-collectivites-locales-choisissent-des-agences-de-communication-ess-pour-leurs-marches-publics","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/spaser-et-communication-responsable-pourquoi-les-collectivites-locales-choisissent-des-agences-de-communication-ess-pour-leurs-marches-publics\/","title":{"rendered":"SPASER et communication responsable : pourquoi les collectivit\u00e9s locales choisissent des agences de communication ESS pour leurs march\u00e9s publics"},"content":{"rendered":"

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Strat\u00e9gie de communication<\/span><\/p>\n

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SPASER<\/a> et communication responsable : pourquoi les collectivit\u00e9s locales choisissent des agences de communication ESS<\/a> pour leurs march\u00e9s publics<\/strong><\/h1>\n

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Pour r\u00e9pondre aux nouveaux enjeux de durabilit\u00e9, les collectivit\u00e9s locales sont de plus en plus nombreuses \u00e0 int\u00e9grer des clauses SPASER dans leurs march\u00e9s publics. Face \u00e0 cette \u00e9volution, faire appel \u00e0 une agence de communication ESS devient un v\u00e9ritable levier strat\u00e9gique.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb min_height=\u00a0\u00bb193.6px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/01\/as.000_httpss.mj_.run82qJTTZMorM_A_vibrant_illustration_of_3D_pu_02a4ce65-11bb-4599-85bf-fe47b18669c4-e1736236266174.jpg\u00a0\u00bb alt=\u00a0\u00bbsmiley\u00a0\u00bb title_text=\u00a0\u00bbas.000_httpss.mj.run82qJTTZMorM_A_vibrant_illustration_of_3D_pu_02a4ce65-11bb-4599-85bf-fe47b18669c4″ show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||5px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|24px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Qu\u2019est-ce que le SPASER<\/a> ?
<\/strong><\/span><\/h2>\n

Le SPASER<\/strong><\/a><\/span> (Sch\u00e9ma de Promotion des Achats Publics Socialement et \u00c9cologiquement Responsables) est un dispositif obligatoire pour les collectivit\u00e9s territoriales dont le montant annuel d\u2019achat d\u00e9passe 100 millions d\u2019euros. Il incite \u00e0 une commande publique plus vertueuse, int\u00e9grant des objectifs sociaux (insertion, emploi local, \u00e9galit\u00e9 professionnelle\u2026) et environnementaux (r\u00e9duction de l\u2019empreinte carbone, \u00e9co-conception, \u00e9conomie circulaire\u2026).<\/p>\n

Concr\u00e8tement, cela se traduit par l\u2019int\u00e9gration de clauses environnementales et sociales dans les march\u00e9s publics, touchant tous les secteurs, y compris celui de la communication.<\/p>\n

 <\/p>\n

Pourquoi les march\u00e9s publics s\u2019ouvrent-ils aux agences de communication ESS<\/a> ?<\/strong><\/h2>\n

Longtemps consid\u00e9r\u00e9e comme un poste de d\u00e9pense accessoire, la communication est aujourd\u2019hui reconnue comme un levier strat\u00e9gique dans les politiques publiques. Les collectivit\u00e9s veulent rendre visible leur action, mobiliser les citoyens, sensibiliser aux enjeux \u00e9cologiques ou sociaux, promouvoir des d\u00e9marches participatives\u2026<\/p>\n

C\u2019est l\u00e0 qu\u2019intervient l\u2019int\u00e9r\u00eat de choisir une agence de communication relevant de l\u2019ESS (\u00c9conomie Sociale et Solidaire), notamment celles agr\u00e9\u00e9es ESUS (Entreprise Solidaire d\u2019Utilit\u00e9 Sociale). Ces structures allient expertise professionnelle, engagement \u00e9thique et coh\u00e9rence avec les objectifs du SPASER.<\/p>\n

 <\/p>\n

L\u2019agence SAMBA : une r\u00e9ponse engag\u00e9e aux besoins de la commande publique<\/strong><\/h2>\n

Parmi les agences de communication ESS actives sur les march\u00e9s publics, l\u2019agence SAMBA, bas\u00e9e \u00e0 Toulouse et agr\u00e9\u00e9e ESUS, se d\u00e9marque par son engagement fort en faveur des projets \u00e0 impact social, environnemental, culturel et soci\u00e9tal.<\/p>\n

Sa mission : mettre en lumi\u00e8re les projets qui changent le monde, en accompagnant les acteurs publics et associatifs dans la valorisation de leurs actions.<\/strong> L\u2019agence propose une offre 360\u00b0 : conseil en strat\u00e9gie, identit\u00e9 de marque, site web, campagnes, contenus, motion design, photographie, gestion des r\u00e9seaux sociaux\u2026<\/p>\n

En coh\u00e9rence avec les attentes des acheteurs publics int\u00e9grant une clause SPASER communication, SAMBA d\u00e9ploie des pratiques durables et \u00e9thiques : choix de mat\u00e9riaux \u00e9co-con\u00e7us pour les supports, inclusion et repr\u00e9sentativit\u00e9 dans les visuels, narration responsable, transparence sur les prix\u2026<\/p>\n

 <\/p>\n

Agence de communication ESS<\/a> et march\u00e9s publics : quels avantages concrets pour les collectivit\u00e9s ?<\/strong><\/h2>\n

Choisir une agence de communication ESS pour un march\u00e9 public, c\u2019est bien plus qu\u2019un geste symbolique. C\u2019est un choix coh\u00e9rent avec les valeurs port\u00e9es par le SPASER, qui permet :<\/p>\n

    \n
  • \n
      \n
    • Une r\u00e9ponse align\u00e9e<\/strong> sur les objectifs sociaux et environnementaux du march\u00e9,<\/li>\n
    • Une communication plus inclusive et responsable<\/strong>, porteuse de sens,<\/li>\n
    • Une meilleure valorisation des politiques publiques<\/strong>, en particulier sur les th\u00e9matiques sensibles (transition \u00e9cologique, \u00e9conomie circulaire, lutte contre les discriminations, participation citoyenne\u2026),<\/li>\n
    • Une d\u00e9marche en coh\u00e9rence avec les attentes<\/strong> des citoyens, de plus en plus sensibles \u00e0 l\u2019\u00e9thique et \u00e0 l\u2019impact social des projets financ\u00e9s par l\u2019argent public.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

      Les agences comme SAMBA, implant\u00e9es dans l\u2019ESS, ont aussi l\u2019habitude de collaborer avec des structures d\u2019insertion, des coop\u00e9ratives ou des associations. Elles peuvent facilement s\u2019inscrire dans un groupement d\u2019entreprises ESS pour r\u00e9pondre \u00e0 des march\u00e9s globaux, ou intervenir comme prestataire dans le cadre de co-traitances solidaires.<\/p>\n

       <\/p>\n

      L\u2019agr\u00e9ment ESUS : une garantie pour les acheteurs publics<\/strong><\/h2>\n

      L\u2019agr\u00e9ment ESUS (Entreprise Solidaire d\u2019Utilit\u00e9 Sociale)<\/strong> est d\u00e9livr\u00e9 par l\u2019\u00c9tat \u00e0 certaines structures de l\u2019ESS respectant des crit\u00e8res stricts : utilit\u00e9 sociale, gouvernance d\u00e9mocratique, encadrement des \u00e9carts de r\u00e9mun\u00e9ration, r\u00e9investissement des b\u00e9n\u00e9fices dans le projet.<\/p>\n

      Cet agr\u00e9ment rassure les acheteurs publics soucieux de s\u2019entourer de partenaires fiables, transparents et engag\u00e9s, et facilite la prise en compte des offres ESS dans les crit\u00e8res d\u2019attribution des march\u00e9s.<\/p>\n

      L\u2019agence SAMBA, agr\u00e9\u00e9e ESUS depuis sa cr\u00e9ation, r\u00e9pond parfaitement \u00e0 ces exigences. Elle int\u00e8gre dans son fonctionnement quotidien les principes de justice sociale, d\u2019\u00e9cologie et d\u2019inclusion. En parall\u00e8le, elle finance un dispositif philanthropique, SAMBA Impulse, qui soutient gratuitement des projets \u00e9mergents \u00e0 fort impact.<\/p>\n

       <\/p>\n

      Conclusion : vers une communication publique plus durable<\/strong><\/h2>\n

      Le SPASER est bien plus qu\u2019une obligation r\u00e9glementaire : c\u2019est une formidable opportunit\u00e9 pour les acheteurs publics de transformer leurs pratiques et de soutenir des acteurs \u00e9conomiques responsables. Dans ce contexte, s\u2019associer \u00e0 une agence de communication ESS pour r\u00e9pondre \u00e0 un march\u00e9 public devient un choix strat\u00e9gique.<\/p>\n

      Les agences comme SAMBA, \u00e0 la fois expertes en communication globale et profond\u00e9ment engag\u00e9es dans l\u2019impact social et environnemental, incarnent cette nouvelle g\u00e9n\u00e9ration de prestataires au service d\u2019une communication publique plus juste, plus durable, et plus coh\u00e9rente avec les enjeux de notre temps.<\/p>\n

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      Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n

      [\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb32,31″ meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Strat\u00e9gie de communicationSPASER et communication responsable : pourquoi les collectivit\u00e9s locales choisissent des agences de communication ESS pour leurs march\u00e9s publicsDans un contexte de transition sociale et environnementale, la commande publique joue un r\u00f4le moteur. Pour r\u00e9pondre aux nouveaux enjeux de durabilit\u00e9, les collectivit\u00e9s locales sont de plus en plus nombreuses \u00e0 int\u00e9grer des clauses SPASER dans leurs march\u00e9s publics. Face \u00e0 cette \u00e9volution, faire appel \u00e0 une agence de communication ESS devient un v\u00e9ritable levier strat\u00e9gique.Qu\u2019est-ce que le SPASER ? Le SPASER (Sch\u00e9ma de Promotion des Achats Publics Socialement et \u00c9cologiquement Responsables) est un dispositif obligatoire pour les collectivit\u00e9s territoriales dont le montant annuel d\u2019achat d\u00e9passe 100 millions d\u2019euros. Il incite \u00e0 une commande publique plus vertueuse, int\u00e9grant des objectifs sociaux (insertion, emploi local, \u00e9galit\u00e9 professionnelle\u2026) et environnementaux (r\u00e9duction de l\u2019empreinte carbone, \u00e9co-conception, \u00e9conomie circulaire\u2026). Concr\u00e8tement, cela se traduit par l\u2019int\u00e9gration de clauses environnementales et sociales dans les march\u00e9s publics, touchant tous les secteurs, y compris celui de la communication.   Pourquoi les march\u00e9s publics s\u2019ouvrent-ils aux agences de communication ESS ? Longtemps consid\u00e9r\u00e9e comme un poste de d\u00e9pense accessoire, la communication est aujourd\u2019hui reconnue comme un levier strat\u00e9gique dans les politiques publiques. Les collectivit\u00e9s veulent rendre visible leur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29],"tags":[],"class_list":["post-349019","post","type-post","status-publish","format-standard","hentry","category-communication-responsable"],"yoast_head":"\nAgence de communication ESS et SPASER : un atout pour les march\u00e9s publics<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi faire appel \u00e0 une agence de communication ESS agr\u00e9\u00e9e ESUS comme SAMBA est un choix strat\u00e9gique pour r\u00e9pondre aux march\u00e9s publics avec clause SPASER.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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