{"id":349026,"date":"2022-11-01T13:42:00","date_gmt":"2022-11-01T12:42:00","guid":{"rendered":"https:\/\/agence-samba.com\/?p=349026"},"modified":"2025-06-01T17:36:48","modified_gmt":"2025-06-01T15:36:48","slug":"pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/","title":{"rendered":"Pourquoi faire appel \u00e0 une agence de communication dans un groupement SPASER ?"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4″ width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0″ motion_trigger_start=\u00a0\u00bbtop\u00a0\u00bb background_color_phone=\u00a0\u00bb#ffffff\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction_phone=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#fffaec 42%|#eb5a3b 42%\u00a0\u00bb background_color_gradient_start_phone=\u00a0\u00bb#fffaec\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_color_gradient_end_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb42%\u00a0\u00bb border_color_left=\u00a0\u00bb#eb5a3b\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ _builder_version=\u00a0\u00bb4.27.0″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ text_font=\u00a0\u00bb|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb text_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||5px||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n

communication RESPONSABLE<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#33306A\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb width=\u00a0\u00bb100.4%\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px|-5px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Pourquoi faire appel \u00e0 une agence de communication<\/a> responsable dans un groupement SPASER<\/a> ?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bbMuli|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_3_font=\u00a0\u00bbMuli|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En r\u00e9ponse aux enjeux de transition \u00e9cologique, sociale et solidaire, les march\u00e9s publics \u00e9voluent. De plus en plus de collectivit\u00e9s int\u00e8grent dans leurs appels d\u2019offres des clauses SPASER<\/a><\/span> (Sch\u00e9ma de Promotion des Achats Socialement et \u00c9cologiquement Responsables). Cette dynamique ouvre la voie \u00e0 de nouvelles formes de collaboration, notamment via des groupements d\u2019acteurs engag\u00e9s, dans lesquels l\u2019intervention d\u2019une agence de communication sp\u00e9cialis\u00e9e prend tout son sens. Explications.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb min_height=\u00a0\u00bb193.6px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/05\/Communcation_Responsable_01.webp\u00a0\u00bb alt=\u00a0\u00bbphoto illustrant un article blog\u00a0\u00bb title_text=\u00a0\u00bbCommuncation_Responsable_01″ show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||5px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb500ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|24px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb22px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

SPASER : un levier pour transformer la commande publique<\/strong><\/h2>\n

 <\/p>\n

Le SPASER est un dispositif strat\u00e9gique pr\u00e9vu par le Code de la commande publique. Il impose aux collectivit\u00e9s de plus de 100 millions d\u2019euros d\u2019achats annuels de se doter d\u2019un sch\u00e9ma d\u2019achat responsable, social et environnemental. Mais au-del\u00e0 de cette obligation l\u00e9gale, le SPASER refl\u00e8te une volont\u00e9 politique forte : celle de faire de la commande publique un moteur de transition.<\/p>\n

Dans ce cadre, les acheteurs publics attendent des groupements candidats \u00e0 leurs march\u00e9s qu\u2019ils apportent des garanties solides en mati\u00e8re d\u2019impact social, d\u2019\u00e9coconception, d\u2019inclusion ou encore de gouvernance partag\u00e9e. C\u2019est l\u00e0 qu\u2019intervient la notion de groupement SPASER, r\u00e9unissant plusieurs prestataires aux expertises compl\u00e9mentaires, capables ensemble de r\u00e9pondre \u00e0 ces nouvelles exigences.<\/p>\n

 <\/p>\n

Le r\u00f4le strat\u00e9gique de la communication responsable dans un groupement SPASER<\/strong><\/h2>\n

Trop souvent per\u00e7ue comme un simple \u00ab habillage \u00bb des projets, la communication joue pourtant un r\u00f4le central dans les march\u00e9s publics \u00e0 vis\u00e9e transformative. Informer les parties prenantes, mobiliser les habitants, valoriser les r\u00e9sultats, sensibiliser aux enjeux\u2026 autant d\u2019objectifs o\u00f9 la communication fait la diff\u00e9rence.<\/p>\n

Dans un groupement SPASER, int\u00e9grer une agence de communication sp\u00e9cialis\u00e9e dans l\u2019\u00e9conomie sociale et solidaire (ESS) permet de renforcer la coh\u00e9rence du projet, d\u2019assurer sa visibilit\u00e9 et de r\u00e9pondre \u00e0 l\u2019un des crit\u00e8res cl\u00e9s des acheteurs : la capacit\u00e9 \u00e0 embarquer les publics dans la dur\u00e9e.<\/p>\n

 <\/p>\n

SAMBA, une agence de communication engag\u00e9e pour les groupements \u00e0 impact<\/strong><\/h2>\n

L\u2019agence SAMBA, agr\u00e9\u00e9e ESUS (Entreprise Solidaire d\u2019Utilit\u00e9 Sociale), se positionne comme un partenaire strat\u00e9gique pour les groupements qui souhaitent candidater \u00e0 des march\u00e9s publics avec clause SPASER.<\/p>\n

Experte en communication \u00e0 360\u00b0, SAMBA con\u00e7oit des dispositifs sur-mesure pour les projets sociaux, environnementaux, culturels ou territoriaux. Conseil en strat\u00e9gie, identit\u00e9 visuelle, sites web, campagnes, contenus p\u00e9dagogiques, social media\u2026 l\u2019agence agit sur tous les leviers de la communication responsable, avec une approche \u00e9thique, inclusive et sobre.<\/p>\n

Bas\u00e9e \u00e0 Toulouse, SAMBA est profond\u00e9ment ancr\u00e9e dans l\u2019\u00e9cosyst\u00e8me de l\u2019ESS et des politiques publiques locales. Elle a notamment d\u00e9velopp\u00e9 le dispositif SAMBA Impulse, qui soutient des initiatives \u00e9mergentes \u00e0 fort impact social en leur offrant des outils de communication professionnels.<\/p>\n

 <\/p>\n

Int\u00e9grer une agence de communication dans un groupement SPASER<\/a> : quels b\u00e9n\u00e9fices ?<\/strong><\/h2>\n

\ud83d\udc49 Renforcer la lisibilit\u00e9 du projet : l\u2019agence apporte une vision globale, clarifie les messages, adapte les supports aux diff\u00e9rents publics (citoyens, partenaires, \u00e9lus\u2026).<\/p>\n

\ud83d\udc49 Valoriser l\u2019impact social et environnemental : \u00e0 travers une narration ma\u00eetris\u00e9e et des visuels engageants, la communication devient un outil de mesure et de d\u00e9monstration de l\u2019impact.<\/p>\n

\ud83d\udc49 R\u00e9pondre aux crit\u00e8res de communication des march\u00e9s publics : nombre d\u2019appels d\u2019offres incluent aujourd\u2019hui des exigences de communication externe. Une agence sp\u00e9cialis\u00e9e dans les march\u00e9s publics peut structurer cette r\u00e9ponse avec pr\u00e9cision.<\/p>\n

\ud83d\udc49 Faciliter la coordination du groupement : au sein d\u2019un groupement pluridisciplinaire, l\u2019agence de communication joue souvent un r\u00f4le de liant entre les partenaires, fluidifiant les \u00e9changes et les outils collaboratifs.<\/p>\n

 <\/p>\n

Agence de communication + groupement SPASER = alliance gagnante<\/strong><\/h2>\n

De nombreuses structures de l\u2019ESS souhaitent r\u00e9pondre \u00e0 des march\u00e9s publics, mais peinent \u00e0 structurer des groupements comp\u00e9titifs face aux grands acteurs. En int\u00e9grant une agence comme SAMBA d\u00e8s la conception de la candidature, elles renforcent leur positionnement, cr\u00e9dibilisent leur proposition et maximisent leurs chances de succ\u00e8s.<\/p>\n

SAMBA conna\u00eet les codes de la commande publique, comprend les attendus des clauses SPASER, et sait les traduire dans une strat\u00e9gie de communication adapt\u00e9e. Son ancrage dans l\u2019ESS et son exp\u00e9rience des projets \u00e0 impact font d\u2019elle une partenaire de confiance pour toute d\u00e9marche collective tourn\u00e9e vers la transformation sociale et \u00e9cologique.<\/p>\n

 <\/p>\n

Conclusion : la communication, une brique essentielle des projets SPASER<\/strong><\/h2>\n

La transition \u00e9cologique et solidaire passe aussi par une transformation des m\u00e9thodes de travail, des alliances et de la mani\u00e8re dont on raconte les projets. Dans ce paysage, une agence de communication int\u00e9gr\u00e9e \u00e0 un groupement SPASER n\u2019est pas un \u00ab plus \u00bb, mais bien un atout strat\u00e9gique.<\/p>\n

Face \u00e0 la mont\u00e9e en puissance des clauses SPASER, choisir une agence engag\u00e9e comme SAMBA, c\u2019est renforcer la coh\u00e9rence, la lisibilit\u00e9 et l\u2019impact des projets publics \u00e0 vis\u00e9e durable. Une vraie opportunit\u00e9 pour les collectivit\u00e9s comme pour les groupements qui souhaitent changer le monde\u2026 et le faire savoir.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb12px||0px||false|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb800px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/agence-samba.com\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous !\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_font=\u00a0\u00bb|800||on|||||\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0%|0px|||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb16px|40px|16px|35px|true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb15px|36px|15px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb12px|32px|12px|30px|true|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb\u00a0\u00bb button_text_size_phone=\u00a0\u00bb11px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#ffffff\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#02105b\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.9.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_module=\u00a0\u00bb340000″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.19.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbArticle pr\u00e9c\u00e9dent\u00a0\u00bb next_text=\u00a0\u00bbArticle suivant\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb15px\u00a0\u00bb title_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb title_text_color__hover=\u00a0\u00bb#ffa33e\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb5%||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb20%||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n

Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n

[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb32,31″ meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

communication RESPONSABLEPourquoi faire appel \u00e0 une agence de communication responsable dans un groupement SPASER ?En r\u00e9ponse aux enjeux de transition \u00e9cologique, sociale et solidaire, les march\u00e9s publics \u00e9voluent. De plus en plus de collectivit\u00e9s int\u00e8grent dans leurs appels d\u2019offres des clauses SPASER (Sch\u00e9ma de Promotion des Achats Socialement et \u00c9cologiquement Responsables). Cette dynamique ouvre la voie \u00e0 de nouvelles formes de collaboration, notamment via des groupements d\u2019acteurs engag\u00e9s, dans lesquels l\u2019intervention d\u2019une agence de communication sp\u00e9cialis\u00e9e prend tout son sens. Explications.SPASER : un levier pour transformer la commande publique   Le SPASER est un dispositif strat\u00e9gique pr\u00e9vu par le Code de la commande publique. Il impose aux collectivit\u00e9s de plus de 100 millions d\u2019euros d\u2019achats annuels de se doter d\u2019un sch\u00e9ma d\u2019achat responsable, social et environnemental. Mais au-del\u00e0 de cette obligation l\u00e9gale, le SPASER refl\u00e8te une volont\u00e9 politique forte : celle de faire de la commande publique un moteur de transition. Dans ce cadre, les acheteurs publics attendent des groupements candidats \u00e0 leurs march\u00e9s qu\u2019ils apportent des garanties solides en mati\u00e8re d\u2019impact social, d\u2019\u00e9coconception, d\u2019inclusion ou encore de gouvernance partag\u00e9e. C\u2019est l\u00e0 qu\u2019intervient la notion de groupement SPASER, r\u00e9unissant plusieurs prestataires aux expertises compl\u00e9mentaires, capables ensemble de r\u00e9pondre \u00e0 ces […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29],"tags":[],"class_list":["post-349026","post","type-post","status-publish","format-standard","hentry","category-communication-responsable"],"yoast_head":"\nAgence communication : un atout pour un groupement SPASER– SAMBA<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi int\u00e9grer une agence de communication \u00e0 un groupement SPASER renforce vos r\u00e9ponses aux march\u00e9s publics responsables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-samba.com\/en\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agence communication : un atout pour un groupement SPASER– SAMBA\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez pourquoi int\u00e9grer une agence de communication \u00e0 un groupement SPASER renforce vos r\u00e9ponses aux march\u00e9s publics responsables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agence-samba.com\/en\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/\" \/>\n<meta property=\"og:site_name\" content=\"SAMBA\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-01T12:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-01T15:36:48+00:00\" \/>\n<meta name=\"author\" content=\"admin8781\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin8781\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/\"},\"author\":{\"name\":\"admin8781\",\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf\"},\"headline\":\"Pourquoi faire appel \u00e0 une agence de communication dans un groupement SPASER ?\",\"datePublished\":\"2022-11-01T12:42:00+00:00\",\"dateModified\":\"2025-06-01T15:36:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/\"},\"wordCount\":2789,\"articleSection\":[\"Communication responsable\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/\",\"url\":\"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/\",\"name\":\"Agence communication : un atout pour un groupement SPASER– SAMBA\",\"isPartOf\":{\"@id\":\"https:\/\/agence-samba.com\/#website\"},\"datePublished\":\"2022-11-01T12:42:00+00:00\",\"dateModified\":\"2025-06-01T15:36:48+00:00\",\"author\":{\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf\"},\"description\":\"D\u00e9couvrez pourquoi int\u00e9grer une agence de communication \u00e0 un groupement SPASER renforce vos r\u00e9ponses aux march\u00e9s publics responsables.\",\"breadcrumb\":{\"@id\":\"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/agence-samba.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi faire appel \u00e0 une agence de communication dans un groupement SPASER ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/agence-samba.com\/#website\",\"url\":\"https:\/\/agence-samba.com\/\",\"name\":\"SAMBA\",\"description\":\"Agence de communication \u00e0 Toulouse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/agence-samba.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf\",\"name\":\"admin8781\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agence communication : un atout pour un groupement SPASER– SAMBA","description":"D\u00e9couvrez pourquoi int\u00e9grer une agence de communication \u00e0 un groupement SPASER renforce vos r\u00e9ponses aux march\u00e9s publics responsables.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agence-samba.com\/en\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/","og_locale":"en_US","og_type":"article","og_title":"Agence communication : un atout pour un groupement SPASER– SAMBA","og_description":"D\u00e9couvrez pourquoi int\u00e9grer une agence de communication \u00e0 un groupement SPASER renforce vos r\u00e9ponses aux march\u00e9s publics responsables.","og_url":"https:\/\/agence-samba.com\/en\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/","og_site_name":"SAMBA","article_published_time":"2022-11-01T12:42:00+00:00","article_modified_time":"2025-06-01T15:36:48+00:00","author":"admin8781","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin8781","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/#article","isPartOf":{"@id":"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/"},"author":{"name":"admin8781","@id":"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf"},"headline":"Pourquoi faire appel \u00e0 une agence de communication dans un groupement SPASER ?","datePublished":"2022-11-01T12:42:00+00:00","dateModified":"2025-06-01T15:36:48+00:00","mainEntityOfPage":{"@id":"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/"},"wordCount":2789,"articleSection":["Communication responsable"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/","url":"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/","name":"Agence communication : un atout pour un groupement SPASER– SAMBA","isPartOf":{"@id":"https:\/\/agence-samba.com\/#website"},"datePublished":"2022-11-01T12:42:00+00:00","dateModified":"2025-06-01T15:36:48+00:00","author":{"@id":"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf"},"description":"D\u00e9couvrez pourquoi int\u00e9grer une agence de communication \u00e0 un groupement SPASER renforce vos r\u00e9ponses aux march\u00e9s publics responsables.","breadcrumb":{"@id":"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/agence-samba.com\/pourquoi-faire-appel-a-une-agence-de-communication-dans-un-groupement-spaser\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/agence-samba.com\/"},{"@type":"ListItem","position":2,"name":"Pourquoi faire appel \u00e0 une agence de communication dans un groupement SPASER ?"}]},{"@type":"WebSite","@id":"https:\/\/agence-samba.com\/#website","url":"https:\/\/agence-samba.com\/","name":"SAMBA","description":"Agence de communication \u00e0 Toulouse","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agence-samba.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/agence-samba.com\/#\/schema\/person\/29cff12560cea2643c9711f2612d79bf","name":"admin8781"}]}},"_links":{"self":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/349026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/comments?post=349026"}],"version-history":[{"count":10,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/349026\/revisions"}],"predecessor-version":[{"id":349053,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/posts\/349026\/revisions\/349053"}],"wp:attachment":[{"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/media?parent=349026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/categories?post=349026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agence-samba.com\/en\/wp-json\/wp\/v2\/tags?post=349026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}