{"id":349037,"date":"2023-10-03T17:22:00","date_gmt":"2023-10-03T15:22:00","guid":{"rendered":"https:\/\/agence-samba.com\/?p=349037"},"modified":"2025-06-01T17:37:25","modified_gmt":"2025-06-01T15:37:25","slug":"pourquoi-collaborer-avec-une-agence-de-communication-esus-pour-vos-marches-publics-avec-clause-spaser","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/pourquoi-collaborer-avec-une-agence-de-communication-esus-pour-vos-marches-publics-avec-clause-spaser\/","title":{"rendered":"Pourquoi collaborer avec une agence de communication ESUS pour vos march\u00e9s publics avec clause SPASER ?"},"content":{"rendered":"

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communication RESPONSABLE<\/span><\/span><\/p>\n

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Pourquoi choisir une agence de communication ESUS pour vos march\u00e9s publics avec clause SPASER ?<\/h1>\n

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Les acheteurs publics se tournent de plus en plus vers des prestataires engag\u00e9s pour r\u00e9pondre aux objectifs de leur clause SPASER. Parmi eux, les agences de communication reconnues ESUS<\/a><\/span> (Entreprise Solidaire d\u2019Utilit\u00e9 Sociale) offrent une expertise pr\u00e9cieuse et un alignement fort avec les valeurs des march\u00e9s responsables. D\u00e9cryptage.<\/p>\n

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SPASER<\/a> : une nouvelle exigence pour la commande publique<\/strong><\/span><\/h2>\n

Instaur\u00e9 par le Code de la commande publique, le SPASER (Sch\u00e9ma de Promotion des Achats Socialement et \u00c9cologiquement Responsables) est une obligation pour les collectivit\u00e9s dont le montant annuel d\u2019achat d\u00e9passe 100 millions d\u2019euros. Mais il s\u2019\u00e9tend bien au-del\u00e0 de ce seuil, car de nombreuses collectivit\u00e9s int\u00e8grent d\u00e9sormais des clauses SPASER dans leurs appels d\u2019offres, traduisant une volont\u00e9 politique de promouvoir des achats responsables.<\/p>\n

Ces clauses imposent aux candidats de d\u00e9montrer leur impact social, environnemental, leur mode de gouvernance ou encore leur politique d\u2019inclusion. Un tournant qui favorise l\u2019\u00e9mergence de groupements ou d\u2019acteurs engag\u00e9s, et rend visible une nouvelle cat\u00e9gorie de prestataires : les agences de communication ESUS.<\/p>\n

Qu\u2019est-ce qu\u2019une agence de communication ESUS ?<\/strong><\/h2>\n

Une agence de communication ESUS est une entreprise de l\u2019\u00e9conomie sociale et solidaire (ESS) reconnue pour son utilit\u00e9 sociale, ses pratiques \u00e9thiques, et la r\u00e9partition encadr\u00e9e de ses b\u00e9n\u00e9fices. L\u2019agr\u00e9ment ESUS est d\u00e9livr\u00e9 par l\u2019\u00c9tat \u00e0 des structures qui poursuivent un objectif d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral et adoptent un mod\u00e8le \u00e9conomique \u00e9quitable et transparent.<\/p>\n

Contrairement \u00e0 des agences plus classiques, une agence ESUS int\u00e8gre dans son mod\u00e8le m\u00eame des engagements sociaux, environnementaux et territoriaux. Elle est donc parfaitement align\u00e9e avec les attentes des acheteurs publics cherchant des partenaires en coh\u00e9rence avec la clause SPASER.<\/p>\n

 <\/p>\n

Pourquoi faire appel \u00e0 une agence de communication ESUS dans le cadre d\u2019un march\u00e9 public SPASER ?<\/strong><\/h2>\n

Faire appel \u00e0 une agence de communication ESUS pour un march\u00e9 SPASER, c\u2019est faire le choix :<\/p>\n

– De la pertinence : l\u2019agence comprend les enjeux du secteur public, les exigences des march\u00e9s \u00e0 impact, et sait les traduire en dispositifs de communication efficaces.<\/p>\n

– De l\u2019impact : une agence ESUS mesure et maximise l\u2019impact de ses actions, avec une communication responsable, sobre, inclusive et utile.<\/p>\n

– De la coh\u00e9rence : en int\u00e9grant une structure engag\u00e9e \u00e0 votre r\u00e9ponse, vous renforcez la cr\u00e9dibilit\u00e9 de votre dossier face aux acheteurs publics.<\/p>\n

– De la comp\u00e9titivit\u00e9 : dans un march\u00e9 concurrentiel, une agence ESUS vous aide \u00e0 structurer une r\u00e9ponse diff\u00e9renciante, en phase avec les attendus des clauses SPASER.<\/p>\n

 <\/p>\n

SAMBA, une agence de communication ESUS sp\u00e9cialis\u00e9e dans les projets \u00e0 impact<\/strong><\/h2>\n

Parmi les agences ESUS engag\u00e9es dans les march\u00e9s publics \u00e0 dimension sociale ou environnementale, SAMBA se distingue par son positionnement 100% d\u00e9di\u00e9 \u00e0 l\u2019accompagnement de projets \u00e0 impact.<\/p>\n

Bas\u00e9e \u00e0 Toulouse, SAMBA est une agence de communication globale (ou 360) sp\u00e9cialis\u00e9e dans les domaines social, soci\u00e9tal, culturel et environnemental. Gr\u00e2ce \u00e0 son agr\u00e9ment ESUS, ses m\u00e9thodes participatives et son \u00e9thique de travail, elle s\u2019int\u00e8gre naturellement dans des groupements de r\u00e9ponse \u00e0 des march\u00e9s publics SPASER.<\/p>\n

 <\/p>\n

Ses expertises cl\u00e9s :<\/h3>\n
    \n
  • \n
      \n
    • \n
        \n
      • Conseil en strat\u00e9gie de communication<\/li>\n
      • Branding et cr\u00e9ation d\u2019identit\u00e9<\/li>\n
      • Cr\u00e9ation de site web<\/li>\n
      • Conception de campagnes responsables<\/li>\n
      • Contenus p\u00e9dagogiques et social media<\/li>\n
      • Motion design, photographie, supports durables<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

        SAMBA s\u2019adresse aux collectivit\u00e9s, associations, institutions publiques ou consortiums ESS souhaitant professionnaliser leur communication tout en respectant leurs valeurs.<\/p>\n

         <\/p>\n

        Le + : le dispositif SAMBA Impulse<\/h3>\n

        L\u2019agence reverse une partie de ses b\u00e9n\u00e9fices au soutien de projets \u00e9mergents \u00e0 fort impact social via son programme SAMBA Impulse. Une preuve concr\u00e8te de son engagement dans l\u2019\u00e9conomie solidaire, et un atout pour r\u00e9pondre \u00e0 l\u2019esprit des clauses SPASER.<\/p>\n

         <\/p>\n

        Comment int\u00e9grer une agence ESUS dans votre r\u00e9ponse \u00e0 un march\u00e9 public ?<\/strong><\/h2>\n

        De plus en plus d\u2019organismes publics recherchent des prestataires capables de composer des groupements pluridisciplinaires. Une agence de communication ESUS peut ainsi rejoindre un consortium aux c\u00f4t\u00e9s de structures d\u2019insertion, de coop\u00e9ratives de conseil, ou d\u2019architectes engag\u00e9s.<\/p>\n

        SAMBA intervient souvent en co-traitance ou sous-traitance, en lien \u00e9troit avec les porteurs de projet. Elle participe \u00e0 la r\u00e9daction de la r\u00e9ponse, \u00e0 la formalisation des indicateurs d\u2019impact, et bien s\u00fbr \u00e0 la conception des supports de communication exig\u00e9s dans le march\u00e9.<\/p>\n

        Que vous soyez une entreprise de l\u2019ESS, une association, un cabinet d\u2019ing\u00e9nierie territoriale ou un acteur de l\u2019insertion, vous pouvez faire appel \u00e0 une agence de communication ESUS comme SAMBA pour enrichir votre candidature \u00e0 un march\u00e9 public avec clause SPASER.<\/p>\n

         <\/p>\n

        En r\u00e9sum\u00e9 : une communication align\u00e9e avec l\u2019utilit\u00e9 sociale<\/strong><\/h2>\n

        Les march\u00e9s publics \u00e9voluent. Les attentes se transforment. Et les r\u00e9ponses doivent s\u2019adapter. Une agence de communication ESUS n\u2019est pas seulement un prestataire cr\u00e9atif : c\u2019est un alli\u00e9 strat\u00e9gique, capable de traduire des valeurs en actions visibles, de cr\u00e9er du lien avec les publics, et de donner de l\u2019ampleur aux projets utiles.<\/p>\n

        En int\u00e9grant SAMBA \u00e0 vos r\u00e9ponses aux march\u00e9s SPASER, vous valorisez un savoir-faire unique au service du bien commun \u2014 et contribuez, vous aussi, \u00e0 mettre en lumi\u00e8re les projets qui changent le monde.<\/p>\n

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        Nos articles sur la m\u00eame th\u00e9matique<\/h3>\n

        [\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb32,31″ meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        communication RESPONSABLEPourquoi choisir une agence de communication ESUS pour vos march\u00e9s publics avec clause SPASER ?Les acheteurs publics se tournent de plus en plus vers des prestataires engag\u00e9s pour r\u00e9pondre aux objectifs de leur clause SPASER. Parmi eux, les agences de communication reconnues ESUS (Entreprise Solidaire d\u2019Utilit\u00e9 Sociale) offrent une expertise pr\u00e9cieuse et un alignement fort avec les valeurs des march\u00e9s responsables. D\u00e9cryptage.SPASER : une nouvelle exigence pour la commande publique Instaur\u00e9 par le Code de la commande publique, le SPASER (Sch\u00e9ma de Promotion des Achats Socialement et \u00c9cologiquement Responsables) est une obligation pour les collectivit\u00e9s dont le montant annuel d\u2019achat d\u00e9passe 100 millions d\u2019euros. Mais il s\u2019\u00e9tend bien au-del\u00e0 de ce seuil, car de nombreuses collectivit\u00e9s int\u00e8grent d\u00e9sormais des clauses SPASER dans leurs appels d\u2019offres, traduisant une volont\u00e9 politique de promouvoir des achats responsables. Ces clauses imposent aux candidats de d\u00e9montrer leur impact social, environnemental, leur mode de gouvernance ou encore leur politique d\u2019inclusion. Un tournant qui favorise l\u2019\u00e9mergence de groupements ou d\u2019acteurs engag\u00e9s, et rend visible une nouvelle cat\u00e9gorie de prestataires : les agences de communication ESUS. Qu\u2019est-ce qu\u2019une agence de communication ESUS ? Une agence de communication ESUS est une entreprise de l\u2019\u00e9conomie sociale et solidaire (ESS) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1920","footnotes":""},"categories":[29],"tags":[],"class_list":["post-349037","post","type-post","status-publish","format-standard","hentry","category-communication-responsable"],"yoast_head":"\nAgence communication ESUS : un atout pour vos march\u00e9s SPASER<\/title>\n<meta name=\"description\" content=\"Pour les march\u00e9s publics \u00e0 clause SPASER, collaborer avec une agence de communication ESUS renforce vos candidatures avec sens et efficacit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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