{"id":350674,"date":"2026-01-20T11:39:00","date_gmt":"2026-01-20T10:39:00","guid":{"rendered":"https:\/\/agence-samba.com\/?p=350674"},"modified":"2026-01-21T10:52:22","modified_gmt":"2026-01-21T09:52:22","slug":"communication-a-impact-comment-les-start-up-engagees-transforment-leurs-valeurs-en-histoire","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/communication-a-impact-comment-les-start-up-engagees-transforment-leurs-valeurs-en-histoire\/","title":{"rendered":"Communication \u00e0 impact : comment les start-up engag\u00e9es transforment leurs valeurs en histoire ?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

communication responsable<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Communication \u00e0 impact : comment les start-up engag\u00e9es transforment leurs valeurs en histoire ?<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Chez SAMBA, nous accompagnons r\u00e9guli\u00e8rement des fondateurs et fondatrices de start-ups engag\u00e9e qui partagent la m\u00eame pr\u00e9occupation : comment communiquer authentiquement sur leur impact sans risquer le greenwashing ?<\/span><\/p>\n

Cette question est l\u00e9gitime. Les exemples de communications maladroites sont nombreux. Par exemple, selon <\/span>Conso Globe<\/a><\/strong>, H&M a lanc\u00e9 une collection \u00ab\u00a0Conscious\u00a0\u00bb qui ne repr\u00e9sentait qu’une fraction minime de sa production. Ces d\u00e9calages ont cr\u00e9\u00e9 une m\u00e9fiance durable chez les consommateurs.<\/span><\/p>\n

C’est pr\u00e9cis\u00e9ment dans ce contexte que les start-ups engag\u00e9es ont une opportunit\u00e9 unique. Non pas en construisant un discours parfait, mais en cultivant une transparence authentique.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2026\/01\/as.000_A_high-tech_holographic_seedling_growing_out_of_an_ope_2dd0183b-5998-46f8-ab77-31200db05daf_3.jpg\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text=\u00a0\u00bbas.000_A_high-tech_holographic_seedling_growing_out_of_an_ope_2dd0183b-5998-46f8-ab77-31200db05daf_3″ sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb]

Pourquoi la communication \u00e0 impact devient incontournable ?<\/b><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#FFA33E\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Les start-ups fran\u00e7aises ont g\u00e9n\u00e9r\u00e9 10 milliards d’euros de chiffre d’affaires en 2024, avec une forte pr\u00e9sence \u00e0 l’international, d\u2019apr\u00e8s <\/span>France Digitale<\/a><\/strong>. Parmi elles, les start-ups \u00e0 impact se distinguent particuli\u00e8rement : elles cr\u00e9ent plus d’emplois et attirent de plus en plus d’investisseurs engag\u00e9s dans la transition environnementale et sociale.<\/span><\/p>\n

Plus significatif encore : l’impact est devenu un crit\u00e8re de s\u00e9lection pour les investisseurs. Ce n’est plus une option, c’est une exigence strat\u00e9gique.<\/span><\/p>\n

La communication \u00e0 impact r\u00e9pond pr\u00e9cis\u00e9ment \u00e0 cet enjeu : prouver la pertinence de sa solution par des donn\u00e9es v\u00e9rifiables et des histoires concr\u00e8tes.<\/b><\/p>\n

Patagonia<\/a><\/strong> publie des rapports d\u00e9taill\u00e9s sur ses pratiques environnementales. <\/span>Slack<\/a><\/strong> a d\u00e9velopp\u00e9 une strat\u00e9gie de communication claire et authentique d\u00e8s le d\u00e9but. En France, <\/span>Lifeaz<\/a><\/strong> communique sur les vies sauv\u00e9es gr\u00e2ce \u00e0 ses d\u00e9fibrillateurs. Ces organisations racontent leur impact avec pr\u00e9cision, transparence et humilit\u00e9.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb]

Les trois piliers d’une communication authentique<\/b><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#FFA33E\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_2_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb header_2_font_size=\u00a0\u00bb24px\u00a0\u00bb header_3_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_3_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb]

La transparence comme fondement<\/b><\/h3>\n

<\/span><\/p>\n

Les Fran\u00e7ais sont de plus en plus nombreux \u00e0 vouloir consommer de fa\u00e7on responsable. Mais cette attente s’accompagne d’une exigence : celle de la preuve.<\/span><\/p>\n

La premi\u00e8re \u00e9tape est non n\u00e9gociable : on ne peut pas communiquer sur ce qu’on ne mesure pas. Cela implique de r\u00e9aliser un bilan carbone, de calculer son impact social, et de d\u00e9finir des indicateurs pr\u00e9cis. <\/span>La diff\u00e9rence fondamentale se situe dans la pr\u00e9cision du discours.<\/b><\/span><\/p>\n

Nous ne communiquons pas par : \u00ab\u00a0Nous sommes une entreprise \u00e9co-responsable.\u00a0\u00bb<\/span>
<\/span>Nous communiquons plut\u00f4t comme ceci : \u00ab\u00a0Nous avons r\u00e9duit nos \u00e9missions de 30% en deux ans, passant de 150 \u00e0 105 tonnes de CO2 \u00e9quivalent.\u00a0\u00bb<\/span><\/p>\n

Cette pr\u00e9cision cr\u00e9e la cr\u00e9dibilit\u00e9. <\/span>L’ADEME<\/a><\/strong> propose des m\u00e9thodologies certifi\u00e9es gratuites pour d\u00e9marrer.<\/span><\/p>\n

<\/span><\/p>\n

<\/b><\/span><\/h3>\n

<\/b><\/span><\/h3>\n

Le r\u00e9cit du processus<\/b><\/span><\/h3>\n

<\/b><\/span><\/p>\n

Une erreur courante : attendre d’avoir atteint la perfection pour commencer \u00e0 communiquer. Cette approche prive les start-ups d’un \u00e9l\u00e9ment essentiel : la communaut\u00e9 engag\u00e9e.<\/span><\/p>\n

Les audiences recherchent l’authenticit\u00e9, pas la perfection. Elles veulent comprendre le chemin parcouru, les d\u00e9fis rencontr\u00e9s, les apprentissages r\u00e9alis\u00e9s.<\/span><\/p>\n

Cette transparence sur le processus cr\u00e9e de l’empathie et de la confiance. C’est ce qu’a d\u00e9montr\u00e9 <\/span>Save<\/a><\/strong>, startup fran\u00e7aise sp\u00e9cialis\u00e9e dans la r\u00e9paration de smartphones. Lorsque l’entreprise a \u00e9t\u00e9 plac\u00e9e en redressement judiciaire, ses fondateurs ont partag\u00e9 ouvertement leurs difficult\u00e9s et leur croissance trop rapide. Cette honn\u00eatet\u00e9 a mobilis\u00e9 leur communaut\u00e9, transformant leurs utilisateurs en v\u00e9ritables ambassadeurs.<\/span><\/p>\n

<\/b><\/span><\/p>\n

<\/b><\/span><\/h3>\n

<\/b><\/span><\/h3>\n

La coh\u00e9rence absolue<\/b><\/span><\/h3>\n

<\/b><\/span><\/p>\n

La communication \u00e0 impact commence en interne. Un d\u00e9calage entre les messages externes et les pratiques internes se d\u00e9tecte rapidement et compromet durablement la cr\u00e9dibilit\u00e9.<\/span><\/p>\n

Cette coh\u00e9rence se construit avec l’\u00e9quipe, les fournisseurs, tous les partenaires. La communication externe devient alors le reflet naturel de cette coh\u00e9rence interne.<\/span><\/p>\n

Chez SAMBA, nous accompagnons justement les structures engag\u00e9es dans cette d\u00e9marche de coh\u00e9rence globale \u00e0 travers nos services de strat\u00e9gie de communication.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb]

Votre plan d’action en 4 \u00e9tapes<\/b><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#FFA33E\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][dsm_content_timeline dsm_tree_animation=\u00a0\u00bbon\u00a0\u00bb dsm_pointer_bg_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_pointer_active_bg_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb dsm_tree_bg_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_tree_active_bg_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb dsm_tree_width=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|30px|0px|false|true\u00a0\u00bb border_color_all_pointer_border=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_title=\u00a0\u00bb\u00c9tape 1 : L’audit\u00a0\u00bb dsm_content=\u00a0\u00bb

Identifiez les actions impact d\u00e9j\u00e0 en place, m\u00eame si elles vous semblent modestes. D\u00e9finissez 3 \u00e0 4 indicateurs mesurables : tonnes de CO2 \u00e9vit\u00e9es, nombre de personnes impact\u00e9es, pourcentage de mat\u00e9riaux recycl\u00e9s, emplois locaux cr\u00e9\u00e9s.<\/span><\/p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4″][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_title=\u00a0\u00bb\u00c9tape 2 : Le r\u00e9cit\u00a0\u00bb dsm_content=\u00a0\u00bb

Construisez votre histoire de mani\u00e8re structur\u00e9e. Pourquoi avez-vous cr\u00e9\u00e9 cette entreprise ? Quel probl\u00e8me cherchez-vous \u00e0 r\u00e9soudre ? En quoi votre solution est-elle diff\u00e9rente ?<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbright\u00a0\u00bb header_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4″][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_title=\u00a0\u00bb\u00c9tape 3 : Les premiers contenus\u00a0\u00bb dsm_content=\u00a0\u00bb

Publiez votre premi\u00e8re communication : un article sur votre site, un post LinkedIn, une newsletter. Partagez vos premiers indicateurs, m\u00eame modestes. La r\u00e9gularit\u00e9 compte plus que le volume initial.<\/span><\/p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4″][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_title=\u00a0\u00bb\u00c9tape 4 : La mesure et l’ajustement\u00a0\u00bb dsm_content=\u00a0\u00bb

Focalisez-vous sur quelques indicateurs cl\u00e9s pour \u00e9valuer vos actions : trafic du site, engagement sur les r\u00e9seaux sociaux, croissance des contacts et partenariats, retomb\u00e9es presse.<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4″][\/dsm_content_timeline_child][\/dsm_content_timeline][dsm_icon_list _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb]

Cas concret : Simplon.co valorise son impact dans le num\u00e9rique responsable<\/b><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#FFA33E\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb]

En 2023, <\/span>SAMBA a accompagn\u00e9 Simplon.co<\/a><\/strong>, acteur majeur de la formation au num\u00e9rique et de l’inclusion, dans la cr\u00e9ation d’un livre blanc sur le num\u00e9rique immersif responsable.<\/span><\/p>\n

<\/span><\/p>\n

<\/strong><\/h3>\n

Le contexte<\/strong><\/h3>\n

Simplon.co portait une expertise reconnue sur les enjeux d’inclusion num\u00e9rique. Leur d\u00e9fi : structurer et valoriser leur r\u00e9flexion sur les m\u00e9tavers et le Web3 sous l’angle de la responsabilit\u00e9 sociale et environnementale.\u00a0<\/span><\/p>\n

<\/span><\/p>\n

Notre accompagnement<\/strong><\/h3>\n

Nous avons structur\u00e9 leur discours autour des enjeux RSE du num\u00e9rique immersif. La cr\u00e9ation du livre blanc a permis d’affirmer leur position d’expert sur ces nouvelles technologies tout en restant fid\u00e8le \u00e0 leurs valeurs d’inclusion et de responsabilit\u00e9. Nous avons \u00e9galement travaill\u00e9 sur la diffusion de ce contenu pour toucher leurs diff\u00e9rents publics.<\/span><\/strong><\/p>\n

<\/span><\/strong><\/p>\n

<\/strong><\/h3>\n

Les r\u00e9sultats<\/strong><\/h3>\n

Un outil de r\u00e9f\u00e9rence qui positionne Simplon.co comme acteur engag\u00e9 du num\u00e9rique responsable. Une communication d’expertise qui renforce leur cr\u00e9dibilit\u00e9 aupr\u00e8s des partenaires et institutions. Un contenu r\u00e9utilisable pour leurs formations et leurs prises de parole publiques.<\/span><\/strong><\/p>[\/et_pb_text][dsm_icon_list _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ custom_padding_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb background_color=\u00a0\u00bb#FFFAEC\u00a0\u00bb custom_padding=\u00a0\u00bb20px|30px|20px|30px|true|true\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb]

FAQ : Vos questions essentielles<\/b><\/h2>\n

<\/b><\/p>\n

Quel budget allouer \u00e0 cette communication ?<\/b><\/p>\n

Pour la communication impact, on recommande de commencer modestement avec un budget ma\u00eetris\u00e9 en phase d’amor\u00e7age. Un point de vigilance : si votre budget communication d\u00e9passe votre budget d’actions concr\u00e8tes, vous risquez de basculer dans le greenwashing.<\/span><\/p>\n

\u00c0 quel moment commencer \u00e0 communiquer ?<\/b><\/p>\n

D\u00e8s maintenant. M\u00eame avant d’avoir un produit finalis\u00e9, tant que le concept soit clair ou stable. Cette approche permet de constituer une communaut\u00e9 engag\u00e9e qui participera au d\u00e9veloppement et relayera le lancement.<\/span><\/p>\n

Comment \u00e9viter le greenwashing ?<\/b><\/span><\/p>\n

En adoptant trois r\u00e9flexes : partager des donn\u00e9es v\u00e9rifiables, citer vos sources et m\u00e9thodologies, admettre vos limites et points d’am\u00e9lioration. Bannissez les termes g\u00e9n\u00e9riques sans contexte : \u00ab\u00a0\u00e9co-responsable\u00a0\u00bb, \u00ab\u00a0vert\u00a0\u00bb, \u00ab\u00a0durable\u00a0\u00bb n’ont plus de sens sans preuves concr\u00e8tes.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb]

Transformer vos valeurs en r\u00e9cit durable<\/b><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#FFA33E\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_3_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Les start-ups \u00e0 impact fran\u00e7aises repr\u00e9sentent aujourd’hui une force \u00e9conomique significative. Leur r\u00e9ussite se construit sur leur capacit\u00e9 \u00e0 raconter leur impact de mani\u00e8re authentique et document\u00e9e.<\/span><\/p>\n

La communication \u00e0 impact n’est pas une couche ajout\u00e9e a posteriori. C’est l’expression naturelle de valeurs profond\u00e9ment ancr\u00e9es, rendues tangibles par des actions mesurables et partag\u00e9es avec transparence.<\/span><\/p>\n

Chez SAMBA<\/strong><\/span><\/a>, nous accompagnons les start-ups et structures engag\u00e9es dans cette d\u00e9marche. Nous les aidons \u00e0 structurer leur r\u00e9cit, \u00e0 identifier leurs indicateurs d’impact, et \u00e0 communiquer de mani\u00e8re authentique.<\/span><\/p>\n

Avez-vous une histoire \u00e0 impact \u00e0 raconter ? Contactez-nous pour \u00e9changer sur votre projet.<\/strong><\/p>[\/et_pb_text][et_pb_button button_text=\u00a0\u00bbcontactez-nous\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_font=\u00a0\u00bb|800||on|||||\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb button_bg_enable_color=\u00a0\u00bbon\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_icon=\u00a0\u00bb||fa||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb15px|25px|15px|25px|true|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ button_alignment=\u00a0\u00bbcenter\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/agence-samba.com\/contact\/\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb button_text_size_phone=\u00a0\u00bb12px\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb14px\u00a0\u00bb][\/et_pb_button][dsm_icon_list _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dsm_icon_list][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb global_module=\u00a0\u00bb339975″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0%||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb40%||0px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_3_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_font_size=\u00a0\u00bb16px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_3_text_color_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_3_text_color_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_3_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_3_line_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]

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communication responsableCommunication \u00e0 impact : comment les start-up engag\u00e9es transforment leurs valeurs en histoire ?Chez SAMBA, nous accompagnons r\u00e9guli\u00e8rement des fondateurs et fondatrices de start-ups engag\u00e9e qui partagent la m\u00eame pr\u00e9occupation : comment communiquer authentiquement sur leur impact sans risquer le greenwashing ? Cette question est l\u00e9gitime. Les exemples de communications maladroites sont nombreux. Par exemple, selon Conso Globe, H&M a lanc\u00e9 une collection \u00ab\u00a0Conscious\u00a0\u00bb qui ne repr\u00e9sentait qu’une fraction minime de sa production. Ces d\u00e9calages ont cr\u00e9\u00e9 une m\u00e9fiance durable chez les consommateurs. C’est pr\u00e9cis\u00e9ment dans ce contexte que les start-ups engag\u00e9es ont une opportunit\u00e9 unique. Non pas en construisant un discours parfait, mais en cultivant une transparence authentique.Pourquoi la communication \u00e0 impact devient incontournable ?Les start-ups fran\u00e7aises ont g\u00e9n\u00e9r\u00e9 10 milliards d’euros de chiffre d’affaires en 2024, avec une forte pr\u00e9sence \u00e0 l’international, d\u2019apr\u00e8s France Digitale. Parmi elles, les start-ups \u00e0 impact se distinguent particuli\u00e8rement : elles cr\u00e9ent plus d’emplois et attirent de plus en plus d’investisseurs engag\u00e9s dans la transition environnementale et sociale. Plus significatif encore : l’impact est devenu un crit\u00e8re de s\u00e9lection pour les investisseurs. Ce n’est plus une option, c’est une exigence strat\u00e9gique. La communication \u00e0 impact r\u00e9pond pr\u00e9cis\u00e9ment \u00e0 cet enjeu : prouver […]<\/p>\n","protected":false},"author":10,"featured_media":350706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29],"tags":[],"class_list":["post-350674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-responsable"],"yoast_head":"\nCommunication \u00e0 impact : guide pratique pour start-ups engag\u00e9es<\/title>\n<meta name=\"description\" content=\"Comment communiquer votre impact de mani\u00e8re authentique ? 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