{"id":350928,"date":"2026-04-28T10:00:00","date_gmt":"2026-04-28T08:00:00","guid":{"rendered":"https:\/\/agence-samba.com\/?p=350928"},"modified":"2026-05-13T14:16:29","modified_gmt":"2026-05-13T12:16:29","slug":"campagne-video-pour-le-fape-edf-une-communication-engagee-ancree-dans-le-reel","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/campagne-video-pour-le-fape-edf-une-communication-engagee-ancree-dans-le-reel\/","title":{"rendered":"Campagne vid\u00e9o pour le FAPE EDF : une communication engag\u00e9e ancr\u00e9e dans le r\u00e9el"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb text_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb12px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

\u00c9tude de cas<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Campagne vid\u00e9o pour le FAPE EDF : une communication engag\u00e9e ancr\u00e9e dans le r\u00e9el<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Certaines campagnes ne peuvent pas se concevoir \u00e0 distance. Elles n\u00e9cessitent une pr\u00e9sence sur le terrain, au plus pr\u00e8s des personnes et des actions qu\u2019elles mettent en lumi\u00e8re. La campagne de films r\u00e9alis\u00e9e pour le <\/span>FAPE EDF \u2013 Fonds Agir pour l\u2019Emploi<\/b><\/a> s\u2019inscrit pleinement dans cette logique.<\/span><\/p>\n

Le FAPE a confi\u00e9 \u00e0 SAMBA la conception et la r\u00e9alisation d\u2019une s\u00e9rie de films consacr\u00e9s \u00e0 l\u2019emploi et \u00e0 l\u2019engagement des acteurs qui agissent concr\u00e8tement pour l\u2019insertion professionnelle. Un projet de ce type d\u00e9passe le simple cadre d\u2019une action de communication : il suppose de porter un regard juste sur des parcours, des initiatives locales et des dynamiques humaines bien r\u00e9elles.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2026\/04\/1769071551300.jpeg\u00a0\u00bb title_text=\u00a0\u00bb1769071551300″ align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ specialty_columns=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Une pr\u00e9sence terrain au service de la justesse du r\u00e9cit<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#FFA33E\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Chez SAMBA, la communication \u00e0 impact repose sur une conviction simple : la pertinence d\u2019un message d\u00e9pend d\u2019une compr\u00e9hension fine du contexte dans lequel il s\u2019inscrit.<\/span><\/p>\n

\u00catre pr\u00e9sent lors du tournage ne rel\u00e8ve donc pas seulement d\u2019un choix organisationnel, mais d\u2019une v\u00e9ritable exigence m\u00e9thodologique. Le terrain permet d\u2019acc\u00e9der \u00e0 une r\u00e9alit\u00e9 qu\u2019aucun brief ni aucune note d\u2019intention ne peuvent restituer pleinement.<\/span><\/p>\n

Cette approche rejoint <\/span>les principes du storytelling<\/span><\/a> appliqu\u00e9 aux organisations \u00e0 impact, qui montrent que des r\u00e9cits authentiques renforcent l\u2019attention et l\u2019engagement des publics. Elle s\u2019inscrit \u00e9galement dans les bonnes pratiques du <\/span>storytelling vid\u00e9o<\/span><\/a>, qui visent \u00e0 cr\u00e9er des r\u00e9cits visuels \u00e0 la fois captivants et fid\u00e8les \u00e0 la r\u00e9alit\u00e9 des personnes film\u00e9es.<\/span><\/p>\n

La proximit\u00e9 avec les \u00e9quipes et les b\u00e9n\u00e9ficiaires permet ainsi de capter des \u00e9l\u00e9ments souvent d\u00e9cisifs : une posture, une interaction, une parole spontan\u00e9e. Ce sont ces d\u00e9tails qui donnent au r\u00e9cit sa cr\u00e9dibilit\u00e9 et sa force.<\/span><\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-16-at-15.36.19.jpeg\u00a0\u00bb title_text=\u00a0\u00bbWhatsApp Image 2026-04-16 at 15.36.19″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5″ hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb5px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Repr\u00e9senter l\u2019emploi : une responsabilit\u00e9 \u00e9ditoriale<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#FFA33E\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Communiquer sur l\u2019emploi implique une vigilance particuli\u00e8re. Il s\u2019agit de repr\u00e9senter des personnes dans leur environnement professionnel, parfois \u00e0 des moments structurants de leur parcours. Cette dimension appelle rigueur, respect et pr\u00e9cision.<\/span><\/p>\n

La ligne directrice de SAMBA est claire : comprendre avant de formuler, \u00e9couter avant de structurer le message. L\u2019objectif n\u2019est pas de produire un contenu purement incitatif, mais un r\u00e9cit utile, fid\u00e8le et porteur de sens.<\/span><\/p>\n

Cette exigence s\u2019inscrit dans l\u2019<\/span>ADN de l\u2019agence<\/span><\/a>, sp\u00e9cialis\u00e9e dans la communication responsable et des organisations \u00e0 impact.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb5px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFA33E\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Une vision exigeante du m\u00e9tier<\/strong><\/h2>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#FFA33E\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb25%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Les projets men\u00e9s sur le terrain rappellent que la communication peut constituer un levier d\u2019utilit\u00e9 sociale, \u00e0 condition d\u2019\u00eatre conduite avec coh\u00e9rence et responsabilit\u00e9.<\/span><\/p>\n

Accompagner le FAPE-EDF , acteur engag\u00e9 en faveur de l\u2019emploi et de l\u2019insertion, implique d\u2019assumer des choix \u00e9ditoriaux clairs, d\u2019\u00e9viter les messages g\u00e9n\u00e9riques et de privil\u00e9gier une approche sinc\u00e8re et structur\u00e9e.<\/span><\/p>\n

En France comme \u00e0 l\u2019\u00e9chelle europ\u00e9enne, SAMBA intervient aupr\u00e8s d\u2019organisations dont l\u2019impact est concret et mesurable. La mission de l\u2019agence consiste \u00e0 rendre visible cet engagement sans le d\u00e9naturer, en veillant \u00e0 la qualit\u00e9 du fond autant qu\u2019\u00e0 celle de la forme.<\/span><\/p>\n

L\u2019accompagnement de SAMBA a consist\u00e9 \u00e0 concevoir et r\u00e9aliser une campagne de films pour le FAPE EDF, en combinant exigence \u00e9ditoriale, immersion terrain et ma\u00eetrise des formats audiovisuels. Ce projet illustre la mani\u00e8re dont une communication responsable se construit dans la proximit\u00e9 avec les acteurs concern\u00e9s et peut, \u00e0 ce titre, contribuer \u00e0 valoriser des actions \u00e0 fort impact.<\/span><\/p>\n

Vous souhaitez renforcer la visibilit\u00e9 de vos actions d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral ? L\u2019\u00e9quipe SAMBA se tient \u00e0 votre disposition pour \u00e9changer sur votre projet et d\u00e9finir une strat\u00e9gie adapt\u00e9e \u00e0 vos enjeux<\/strong><\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/agence-samba.com\/contact\/\u00a0\u00bb button_text=\u00a0\u00bbNous contacter\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#EB5A3B\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb0px\u00a0\u00bb button_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb button_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb button_icon=\u00a0\u00bb||fa||900″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb37px||||false|false\u00a0\u00bb 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Nos articles sur la m\u00eame th\u00e9matique<\/h3>[\/et_pb_text][et_pb_blog fullwidth=\u00a0\u00bboff\u00a0\u00bb posts_number=\u00a0\u00bb3″ include_categories=\u00a0\u00bb32,31″ meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0″ show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

\u00c9tude de casCampagne vid\u00e9o pour le FAPE EDF : une communication engag\u00e9e ancr\u00e9e dans le r\u00e9elCertaines campagnes ne peuvent pas se concevoir \u00e0 distance. Elles n\u00e9cessitent une pr\u00e9sence sur le terrain, au plus pr\u00e8s des personnes et des actions qu\u2019elles mettent en lumi\u00e8re. La campagne de films r\u00e9alis\u00e9e pour le FAPE EDF \u2013 Fonds Agir pour l\u2019Emploi s\u2019inscrit pleinement dans cette logique. Le FAPE a confi\u00e9 \u00e0 SAMBA la conception et la r\u00e9alisation d\u2019une s\u00e9rie de films consacr\u00e9s \u00e0 l\u2019emploi et \u00e0 l\u2019engagement des acteurs qui agissent concr\u00e8tement pour l\u2019insertion professionnelle. Un projet de ce type d\u00e9passe le simple cadre d\u2019une action de communication : il suppose de porter un regard juste sur des parcours, des initiatives locales et des dynamiques humaines bien r\u00e9elles.Une pr\u00e9sence terrain au service de la justesse du r\u00e9citChez SAMBA, la communication \u00e0 impact repose sur une conviction simple : la pertinence d\u2019un message d\u00e9pend d\u2019une compr\u00e9hension fine du contexte dans lequel il s\u2019inscrit. \u00catre pr\u00e9sent lors du tournage ne rel\u00e8ve donc pas seulement d\u2019un choix organisationnel, mais d\u2019une v\u00e9ritable exigence m\u00e9thodologique. Le terrain permet d\u2019acc\u00e9der \u00e0 une r\u00e9alit\u00e9 qu\u2019aucun brief ni aucune note d\u2019intention ne peuvent restituer pleinement. Cette approche rejoint les principes du storytelling […]<\/p>\n","protected":false},"author":10,"featured_media":350955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1920","footnotes":""},"categories":[33,32],"tags":[],"class_list":["post-350928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","category-strategie-de-communication"],"yoast_head":"\nCampagne vid\u00e9o FAPE EDF : storytelling terrain pour une communication \u00e0 impact<\/title>\n<meta name=\"description\" content=\"SAMBA a con\u00e7u et r\u00e9alis\u00e9 une s\u00e9rie de films pour le FAPE EDF autour de l'emploi et de l'insertion. 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