{"id":351192,"date":"2026-11-03T16:18:37","date_gmt":"2026-11-03T15:18:37","guid":{"rendered":"https:\/\/agence-samba.com\/?p=351192"},"modified":"2026-11-03T16:42:57","modified_gmt":"2026-11-03T15:42:57","slug":"5-lecons-de-waiting-to-live","status":"publish","type":"post","link":"https:\/\/agence-samba.com\/en\/5-lecons-de-waiting-to-live\/","title":{"rendered":"5 le\u00e7ons de Waiting to live"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb4&Prime; width=\u00a0\u00bb80%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb85%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb70px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0&Prime; 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_builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb max_width=\u00a0\u00bb1024px\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbwidth: 50% !important;\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 100% !important;\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#33306A\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||20px|-1px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_font_size_tablet=\u00a0\u00bb14px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb36px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb23px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h1>Campagne de sensibilisation : 5 le\u00e7ons de Waiting to Live pour rendre visible ce qu&rsquo;on ne voit pas<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb85%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb min_height=\u00a0\u00bb193.6px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||1px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.27.9&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OyiFnpmTFsY?si=FPBp0zmxIAJ5s3jO\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb0px|auto|50px|auto|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||25px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.9&Prime; text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb ol_font_size=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105b\u00a0\u00bb header_2_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_3_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_3_font_size=\u00a0\u00bb23px\u00a0\u00bb header_4_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_4_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb header_4_font_size=\u00a0\u00bb19px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_5_font=\u00a0\u00bbMuli|700|||||||\u00a0\u00bb header_5_text_color=\u00a0\u00bb#ffa33e\u00a0\u00bb header_5_font_size=\u00a0\u00bb18px\u00a0\u00bb header_6_font=\u00a0\u00bbMuli|600|||||||\u00a0\u00bb header_6_text_color=\u00a0\u00bb#eb5a3b\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_2_font_size_tablet=\u00a0\u00bb26px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb21px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb17px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_5_font_size_tablet=\u00a0\u00bb18px\u00a0\u00bb header_5_font_size_phone=\u00a0\u00bb17px\u00a0\u00bb header_5_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<p><em>Certaines campagnes restent dans les m\u00e9moires parce qu&rsquo;elles ont trouv\u00e9 la bonne forme. Avec Waiting to Live, NHS Blood and Transplant et l&rsquo;agence VML ont rendu visible une attente presque impossible \u00e0 repr\u00e9senter : celle d&rsquo;enfants en besoin de greffe. Trois ans plus tard, cette campagne reste une source d&rsquo;inspiration pr\u00e9cieuse pour les associations et les structures de l&rsquo;ESS.<\/em><\/p>\n\n<h2>233 enfants, 233 pr\u00e9sences<\/h2>\n\n<p>En 2023, 233 enfants attendaient un organe au Royaume-Uni. La campagne aurait pu s&rsquo;arr\u00eater \u00e0 ce chiffre. Elle a choisi d&rsquo;en faire 233 pr\u00e9sences.<\/p>\n\n<p>Des poup\u00e9es fabriqu\u00e9es \u00e0 la main ont \u00e9t\u00e9 install\u00e9es dans des salles d&rsquo;attente m\u00e9dicales. Chacune repr\u00e9sentait un enfant r\u00e9ellement concern\u00e9. Chacune portait une histoire. Et chacune permettait, gr\u00e2ce \u00e0 un QR code, d&rsquo;\u00e9couter, de comprendre, puis d&rsquo;agir.<\/p>\n\n<p>Le dispositif est simple. Son effet, lui, est puissant. On ne lit plus une statistique : on croise un regard, on prend conscience d&rsquo;une place occup\u00e9e par quelqu&rsquo;un qui attend.<\/p>\n\n<h2>Pourquoi cette campagne parle aux structures de l&rsquo;ESS<\/h2>\n\n<p>Les associations et structures engag\u00e9es portent souvent des sujets que tout le monde croit conna\u00eetre : pr\u00e9carit\u00e9, isolement, sant\u00e9, acc\u00e8s aux droits, handicap, insertion. Des sujets graves, complexes, parfois d\u00e9j\u00e0 trop entendus.<\/p>\n\n<p>Face \u00e0 eux, le r\u00e9flexe est souvent d&rsquo;expliquer davantage : plus de chiffres, plus d&rsquo;arguments, plus de p\u00e9dagogie. Waiting to Live montre une autre voie. Quand un sujet est difficile, il ne suffit pas toujours de l&rsquo;expliquer.<\/p>\n\n<p><strong>Il faut parfois lui donner une forme.<\/strong><\/p>\n\n<h2>5 le\u00e7ons \u00e0 retenir pour vos campagnes<\/h2>\n\n<h3>1. Mat\u00e9rialiser l&rsquo;invisible<\/h3>\n\n<p>Un chiffre informe. Un objet, une place vide, une voix, une trace font ressentir.<\/p>\n\n<p>Pour une association, cela peut vouloir dire transformer une donn\u00e9e abstraite en symbole concret :<\/p>\n\n<ul>\n  <li>des repas manquants ;<\/li>\n  <li>des heures d&rsquo;aide \u00e0 domicile ;<\/li>\n  <li>des trajets emp\u00each\u00e9s ;<\/li>\n  <li>des droits non ouverts ;<\/li>\n  <li>des personnes en attente d&rsquo;un logement, d&rsquo;un rendez-vous, d&rsquo;une r\u00e9ponse.<\/li>\n<\/ul>\n\n<p>La question \u00e0 se poser : \u00e0 quoi ressemblerait votre chiffre cl\u00e9 s&rsquo;il prenait de la place dans l&rsquo;espace ?<\/p>\n\n<h3>2. Choisir le bon lieu<\/h3>\n\n<p>Waiting to Live fonctionne aussi parce qu&rsquo;elle appara\u00eet dans des salles d&rsquo;attente. Le lieu n&rsquo;est pas neutre : il amplifie le message. Les personnes qui attendent une consultation comprennent intuitivement ce que signifie attendre.<\/p>\n\n<p>Pour une structure engag\u00e9e, le support compte autant que le slogan. Une campagne sur l&rsquo;isolement ne raconte pas la m\u00eame chose dans un m\u00e9tro, une mairie, un hall d&rsquo;h\u00f4pital ou une r\u00e9sidence senior. Choisir le lieu, c&rsquo;est d\u00e9j\u00e0 choisir le sens.<\/p>\n\n<h3>3. Faire voir sans \u00e9craser<\/h3>\n\n<p>La force de cette campagne tient \u00e0 son \u00e9quilibre. Elle touche sans chercher le malaise gratuit. Elle rend le sujet pr\u00e9sent, humain, difficile \u00e0 contourner, tout en laissant une place \u00e0 la compr\u00e9hension.<\/p>\n\n<p>C&rsquo;est une ligne de cr\u00eate que nous d\u00e9fendons souvent : la culpabilit\u00e9 ne cr\u00e9e pas d&rsquo;engagement durable. Nous en parlions dans notre article <a href=\"https:\/\/agence-samba.com\/adieu-le-pathos-comment-raconter-vos-projets-pour-declencher-le-don-sans-culpabiliser\/\">Adieu le pathos : comment raconter vos projets pour d\u00e9clencher le don sans culpabiliser<\/a>.<\/p>\n\n<h3>4. Passer de l&rsquo;\u00e9motion \u00e0 l&rsquo;action<\/h3>\n\n<p>L&rsquo;\u00e9motion seule peut rester suspendue. Ici, chaque histoire ouvre vers un geste clair : s&rsquo;informer, r\u00e9fl\u00e9chir, s&rsquo;inscrire sur le registre des donneurs.<\/p>\n\n<p>C&rsquo;est une le\u00e7on pr\u00e9cieuse pour les campagnes solidaires. Si l&rsquo;on touche les publics, il faut aussi leur donner une suite simple, accessible, imm\u00e9diate. Un QR code, un lien court, une action en un clic : le passage \u00e0 l&rsquo;acte doit \u00eatre aussi fluide que l&rsquo;\u00e9motion a \u00e9t\u00e9 forte. Pour aller plus loin, d\u00e9couvrez nos <a href=\"https:\/\/agence-samba.com\/campagne-de-sensibilisation-7-leviers-psychologiques-pour-inciter-a-laction-reelle\/\">7 leviers psychologiques pour inciter \u00e0 l&rsquo;action r\u00e9elle<\/a>.<\/p>\n\n<h3>5. Raconter des personnes, pas seulement une cause<\/h3>\n\n<p>Une cause peut sembler immense. Une personne permet d&rsquo;y entrer.<\/p>\n\n<p>Il ne s&rsquo;agit pas de r\u00e9duire le sujet \u00e0 un t\u00e9moignage, mais de cr\u00e9er un point de contact. Derri\u00e8re chaque poup\u00e9e, il y a un pr\u00e9nom, une histoire, une attente. C&rsquo;est ce qui rend le sujet appropriable par chacun\u00b7e.<\/p>\n\n<h2>Comment appliquer ces le\u00e7ons \u00e0 votre structure<\/h2>\n\n<p>Avant de lancer votre prochaine campagne de sensibilisation, posez-vous quatre questions :<\/p>\n\n<ol>\n  <li><strong>Le symbole<\/strong> : quel objet, quelle image ou quel geste peut incarner votre enjeu mieux qu&rsquo;un chiffre ?<\/li>\n  <li><strong>Le lieu<\/strong> : o\u00f9 votre public est-il le plus disponible pour recevoir ce message, et quel lieu renforce son sens ?<\/li>\n  <li><strong>Le r\u00e9cit<\/strong> : quelles personnes peuvent porter la cause, dans le respect de leur dignit\u00e9 et avec leur accord ?<\/li>\n  <li><strong>Le geste<\/strong> : quelle action simple proposez-vous juste apr\u00e8s l&rsquo;\u00e9motion ?<\/li>\n<\/ol>\n\n<p>Ces campagnes ne demandent pas forc\u00e9ment de gros budgets. Elles demandent surtout une id\u00e9e juste et un travail pr\u00e9cis sur la forme.<\/p>\n\n<h2>Notre regard chez SAMBA<\/h2>\n\n<p>Chez SAMBA, c&rsquo;est ce type de m\u00e9canique qui nous int\u00e9resse : rendre les enjeux plus lisibles, incarn\u00e9s, appropriables.<\/p>\n\n<p>Les sujets port\u00e9s par les structures engag\u00e9es m\u00e9ritent mieux que d&rsquo;\u00eatre expliqu\u00e9s une fois de plus. La communication peut aider \u00e0 les regarder autrement, en trouvant le symbole, le lieu, le r\u00e9cit, le geste juste.<\/p>\n\n<h2>FAQ<\/h2>\n\n<h3>Qu&rsquo;est-ce que la campagne Waiting to Live ?<\/h3>\n\n<p>C&rsquo;est une campagne lanc\u00e9e en 2023 par NHS Blood and Transplant avec l&rsquo;agence VML. Elle a install\u00e9 233 poup\u00e9es faites main dans des salles d&rsquo;attente m\u00e9dicales, une pour chaque enfant en attente de greffe, avec un QR code pour d\u00e9couvrir son histoire et s&rsquo;inscrire comme donneur ou donneuse.<\/p>\n\n<h3>Une petite association peut-elle mener ce type de campagne ?<\/h3>\n\n<p>Oui. L&rsquo;efficacit\u00e9 de Waiting to Live repose sur une id\u00e9e et un lieu bien choisis, pas sur un budget m\u00e9dia. Un objet symbolique, install\u00e9 au bon endroit, peut suffire \u00e0 cr\u00e9er un impact fort \u00e0 l&rsquo;\u00e9chelle locale.<\/p>\n\n<h3>Comment \u00e9viter que l&rsquo;\u00e9motion devienne culpabilisante ?<\/h3>\n\n<p>En montrant les personnes avec dignit\u00e9, en \u00e9vitant les images choc gratuites et en proposant toujours une action concr\u00e8te. L&rsquo;\u00e9motion doit ouvrir une porte, pas peser sur les \u00e9paules.<\/p>\n\n<h3>Comment mesurer l&rsquo;efficacit\u00e9 d&rsquo;une campagne de sensibilisation ?<\/h3>\n\n<p>En suivant l&rsquo;action propos\u00e9e : scans de QR code, inscriptions, dons, prises de contact. Fixez cet objectif d\u00e8s la conception de la campagne.<\/p>\n\n<hr>\n\n<p><strong>Vous portez un sujet difficile \u00e0 rendre visible ?<\/strong> Cherchons ensemble le symbole, le lieu et le r\u00e9cit justes. <a href=\"https:\/\/agence-samba.com\/contact\/\">Rencontrons-nous !<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb admin_label=\u00a0\u00bbRow\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.0&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb12px||0px||false|false\u00a0\u00bb use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb800px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; 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include_categories=\u00a0\u00bb32,31&Prime; meta_date=\u00a0\u00bbj M Y\u00a0\u00bb use_manual_excerpt=\u00a0\u00bboff\u00a0\u00bb excerpt_length=\u00a0\u00bb0&Prime; show_author=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb show_excerpt=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb use_overlay=\u00a0\u00bbon\u00a0\u00bb overlay_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb hover_overlay_color=\u00a0\u00bbrgba(255,163,62,0.52)\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_font_size=\u00a0\u00bb18px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb meta_text_color=\u00a0\u00bb#02105B\u00a0\u00bb meta_font_size=\u00a0\u00bb13px\u00a0\u00bb meta_line_height=\u00a0\u00bb1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_width_all=\u00a0\u00bb0px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Campagne de sensibilisation : 5 le\u00e7ons de Waiting to Live pour rendre visible ce qu&rsquo;on ne voit pasCertaines campagnes restent dans les m\u00e9moires parce qu&rsquo;elles ont trouv\u00e9 la bonne forme. Avec Waiting to Live, NHS Blood and Transplant et l&rsquo;agence VML ont rendu visible une attente presque impossible \u00e0 repr\u00e9senter : celle d&rsquo;enfants en besoin de greffe. Trois ans plus tard, cette campagne reste une source d&rsquo;inspiration pr\u00e9cieuse pour les associations et les structures de l&rsquo;ESS. 233 enfants, 233 pr\u00e9sences En 2023, 233 enfants attendaient un organe au Royaume-Uni. La campagne aurait pu s&rsquo;arr\u00eater \u00e0 ce chiffre. Elle a choisi d&rsquo;en faire 233 pr\u00e9sences. Des poup\u00e9es fabriqu\u00e9es \u00e0 la main ont \u00e9t\u00e9 install\u00e9es dans des salles d&rsquo;attente m\u00e9dicales. Chacune repr\u00e9sentait un enfant r\u00e9ellement concern\u00e9. Chacune portait une histoire. Et chacune permettait, gr\u00e2ce \u00e0 un QR code, d&rsquo;\u00e9couter, de comprendre, puis d&rsquo;agir. Le dispositif est simple. Son effet, lui, est puissant. On ne lit plus une statistique : on croise un regard, on prend conscience d&rsquo;une place occup\u00e9e par quelqu&rsquo;un qui attend. Pourquoi cette campagne parle aux structures de l&rsquo;ESS Les associations et structures engag\u00e9es portent souvent des sujets que tout le monde croit conna\u00eetre : pr\u00e9carit\u00e9, isolement, sant\u00e9, acc\u00e8s aux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":351197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[29],"tags":[],"class_list":["post-351192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-responsable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 le\u00e7ons de Waiting to live &#8211; SAMBA<\/title>\n<meta name=\"description\" content=\"233 poup\u00e9es pour 233 enfants en attente de greffe. Ce que la campagne Waiting to Live enseigne aux associations et structures de l&#039;ESS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-samba.com\/en\/5-lecons-de-waiting-to-live\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 le\u00e7ons de Waiting to live &#8211; SAMBA\" \/>\n<meta property=\"og:description\" content=\"233 poup\u00e9es pour 233 enfants en attente de greffe. 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