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_module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb3vw\u00a0\u00bb text_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_margin=\u00a0\u00bb17px|8px|45px|8px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb17px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb text_text_color_tablet=\u00a0\u00bb\u00a0\u00bb text_text_color_phone=\u00a0\u00bb#02105b\u00a0\u00bb text_text_color_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb4.5vw\u00a0\u00bb text_font_size_phone=\u00a0\u00bb7.8vw\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_before=\u00a0\u00bbcontent:\u00a0\u00bb;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Plateforme Autonomie 31<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb-18px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px|8px|0px|8px|false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb hover_transition_duration=\u00a0\u00bb700ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Dans un contexte o\u00f9 les m\u00e9tiers de l\u2019aide \u00e0 la personne sont essentiels mais souffrent d\u2019un manque d\u2019attractivit\u00e9, <\/span><b>Plateforme Autonomie 31<\/b><span style=\"font-weight: 400;\"> a souhait\u00e9 mener une campagne de sensibilisation pour encourager de nouvelles vocations. L\u2019enjeu ? <\/span><b>D\u00e9construire les pr\u00e9jug\u00e9s et valoriser ces m\u00e9tiers riches de sens, notamment aupr\u00e8s des hommes en reconversion professionnelle.<\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/01\/PA31_projet_13.webp\u00a0\u00bb background_position=\u00a0\u00bbbottom_left\u00a0\u00bb background_enable_video_mp4=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb32px||32px||true|false\u00a0\u00bb background_color_phone=\u00a0\u00bb#ffffff\u00a0\u00bb background_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction_phone=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#fffaec 42%|#eb5a3b 42%\u00a0\u00bb background_color_gradient_start_phone=\u00a0\u00bb#fffaec\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_color_gradient_end_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_image_tablet=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2021\/03\/100singe.jpg\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2&Prime; custom_margin=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb70px||70px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px||40px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items:center\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||30px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font=\u00a0\u00bbMulish|500||on|||||\u00a0\u00bb text_text_color=\u00a0\u00bb#d6026f\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb header_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_4_text_color=\u00a0\u00bb#fc6063&Prime; custom_margin=\u00a0\u00bb0px|8px|19px|8px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_transition_delay=\u00a0\u00bb50ms\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb13px\u00a0\u00bb header_text_color_tablet=\u00a0\u00bb\u00a0\u00bb header_text_color_phone=\u00a0\u00bb#02105b\u00a0\u00bb header_text_color_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb13px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb header_line_height_tablet=\u00a0\u00bb1.9em\u00a0\u00bb header_line_height_phone=\u00a0\u00bb\u00a0\u00bb header_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_text_color__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n<h4><span style=\"font-weight: 400;\">#CAMPAGNEDECOM #cr\u00e9ation<\/span><\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb3vw\u00a0\u00bb text_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb17px|8px|45px|8px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb17px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px||0px|false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb text_text_color_tablet=\u00a0\u00bb\u00a0\u00bb text_text_color_phone=\u00a0\u00bb#02105b\u00a0\u00bb text_text_color_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb4.5vw\u00a0\u00bb text_font_size_phone=\u00a0\u00bb7.8vw\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb54px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_before=\u00a0\u00bbcontent:\u00a0\u00bb;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Plateforme Autonomie 31<\/h1>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb15px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-19px||50px|0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px|8px|0px|8px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb1300ms\u00a0\u00bb hover_transition_duration=\u00a0\u00bb2000ms\u00a0\u00bb hover_transition_delay=\u00a0\u00bb300ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Dans un contexte o\u00f9 les m\u00e9tiers de l\u2019aide \u00e0 la personne sont essentiels mais souffrent d\u2019un manque d\u2019attractivit\u00e9, <\/span><b>Plateforme Autonomie 31<\/b><span style=\"font-weight: 400;\"> a souhait\u00e9 mener une campagne de sensibilisation pour encourager de nouvelles vocations. L\u2019enjeu ? <\/span><b>D\u00e9construire les pr\u00e9jug\u00e9s et valoriser ces m\u00e9tiers riches de sens, notamment aupr\u00e8s des hommes en reconversion professionnelle.<\/b><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/01\/PA31_projet_10.webp\u00a0\u00bb title_text=\u00a0\u00bbPA31_projet_10&Prime; disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Le contexte<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb15px||89px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Plateforme Autonomie 31 f\u00e9d\u00e8re les principaux acteurs du secteur de l\u2019aide \u00e0 la personne en Haute-Garonne. Pourtant, ces professions, pourtant indispensables \u00e0 l\u2019accompagnement des publics en perte d\u2019autonomie, rencontrent des difficult\u00e9s de recrutement. <\/span><b>Les hommes s\u2019y projettent peu<\/b><span style=\"font-weight: 400;\">, souvent frein\u00e9s par des st\u00e9r\u00e9otypes de genre et une image d\u00e9valoris\u00e9e du secteur.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb70px||40px||false|false\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Les objectifs<\/h2>\n<p>[\/et_pb_text][dsm_content_timeline dsm_timeline_style=\u00a0\u00bbleft\u00a0\u00bb dsm_responsive_style=\u00a0\u00bbselect\u00a0\u00bb dsm_tree_animation=\u00a0\u00bbon\u00a0\u00bb dsm_pointer_bg_color=\u00a0\u00bb#fc6063&Prime; dsm_pointer_active_bg_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_pointer_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_pointer_active_icon_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_tree_bg_color=\u00a0\u00bb#fc6063&Prime; dsm_tree_active_bg_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_card_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|25px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p><span style=%22font-weight: 400;%22>Changer la perception des m\u00e9tiers de l\u2019autonomie et les rendre plus attractifs<\/span><\/p>\n<p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb content_text_align=\u00a0\u00bbleft\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|||-40px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p><span style=%22font-weight: 400;%22>Cibler particuli\u00e8rement <\/span><b>les hommes en reconversion professionnelle<\/b><span style=%22font-weight: 400;%22> pour les encourager \u00e0 envisager ces carri\u00e8res<\/span><\/p>\n<p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|0px||22px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p><span style=%22font-weight: 400;%22>Valoriser <\/span><b>les comp\u00e9tences du quotidien<\/b><span style=%22font-weight: 400;%22> qui sont pr\u00e9cieuses dans ces m\u00e9tiers<\/span><\/p>\n<p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb content_text_align=\u00a0\u00bbleft\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|||-40px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<\/p>\n<p><span style=%22font-weight: 400;%22>Maximiser la visibilit\u00e9 de la campagne \u00e0 travers une strat\u00e9gie de communication multicanale<\/span><\/p>\n<p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|0px||22px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][\/dsm_content_timeline][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||30px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/01\/PA31_projet_10.webp\u00a0\u00bb title_text=\u00a0\u00bbPA31_projet_10&Prime; disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb17&Prime; custom_margin=\u00a0\u00bb-40px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-20px||-30px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0&Prime; motion_trigger_start=\u00a0\u00bbtop\u00a0\u00bb background_color_phone=\u00a0\u00bb#ffffff\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction_phone=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#fffaec 42%|#eb5a3b 42%\u00a0\u00bb background_color_gradient_start_phone=\u00a0\u00bb#fffaec\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_color_gradient_end_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb42%\u00a0\u00bb border_color_left=\u00a0\u00bb#ffa33e\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; 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src_tablet=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/02\/Mockup_DUO_5.webp\u00a0\u00bb src_phone=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/01\/PA31_projet_14.webp\u00a0\u00bb src_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb filter_saturate=\u00a0\u00bb105%\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb positioning=\u00a0\u00bbnone\u00a0\u00bb position_origin_f=\u00a0\u00bbtop_center\u00a0\u00bb z_index=\u00a0\u00bb17&Prime; custom_margin=\u00a0\u00bb-130px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb30px||||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-75px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|32|83|100|-25|0|0&Prime; motion_trigger_start=\u00a0\u00bbtop\u00a0\u00bb background_color_phone=\u00a0\u00bb#ffffff\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction_phone=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#fffaec 42%|#eb5a3b 42%\u00a0\u00bb background_color_gradient_start_phone=\u00a0\u00bb#fffaec\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_color_gradient_end_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb42%\u00a0\u00bb border_color_left=\u00a0\u00bb#ffa33e\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; custom_margin=\u00a0\u00bb20px||20px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb60px||60px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb70px||70px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px||20px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items:center\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||30px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-25px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Notre r\u00f4le<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||45px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Pour r\u00e9pondre \u00e0 ces enjeux, <\/span><b>SAMBA a con\u00e7u une campagne impactante et inspirante<\/b><span style=\"font-weight: 400;\">, articul\u00e9e autour d\u2019un message fort : <\/span><b>\u00ab Pourquoi pas vous ? \u00bb<\/b><span style=\"font-weight: 400;\"> \u2013 Un appel direct qui invite chacun \u00e0 se projeter dans ces m\u00e9tiers et \u00e0 reconna\u00eetre ses propres comp\u00e9tences adapt\u00e9es au secteur.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Un message accessible et valorisant<span style=\"font-weight: 400;\"> :<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Mise en avant des qualit\u00e9s humaines essentielles comme <\/span><b>l\u2019\u00e9coute, l\u2019empathie et la patience<\/b><span style=\"font-weight: 400;\">, souvent d\u00e9j\u00e0 pr\u00e9sentes dans la vie quotidienne.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Association des m\u00e9tiers de l\u2019autonomie avec des <\/span><b>activit\u00e9s positives et famili\u00e8res<\/b><span style=\"font-weight: 400;\">, pour casser l\u2019image st\u00e9r\u00e9otyp\u00e9e du secteur.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||30px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/01\/PA31_projet_8.webp\u00a0\u00bb title_text=\u00a0\u00bbPA31_projet_8&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb filter_brightness=\u00a0\u00bb115%\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; box_shadow_style=\u00a0\u00bbpreset2&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-45px||-15px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb header_6_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb35px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb header_6_font_size_tablet=\u00a0\u00bb35px\u00a0\u00bb header_6_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Des supports percutants et engageants<span style=\"font-weight: 400;\"> :<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><b>Visuels fixes et anim\u00e9s<\/b><span style=\"font-weight: 400;\"> illustrant des hommes dans des moments du quotidien, faisant \u00e9cho aux comp\u00e9tences requises dans ces m\u00e9tiers.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><b>D\u00e9ploiement sur plusieurs canaux<\/b><span style=\"font-weight: 400;\"> : r\u00e9seaux sociaux (Facebook, Instagram, LinkedIn) avec des campagnes payantes cibl\u00e9es et <\/span><b>affichage public<\/b><span style=\"font-weight: 400;\"> pour maximiser la port\u00e9e et l\u2019engagement.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; 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_builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb25px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||30px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb header_6_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb35px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb header_6_font_size_tablet=\u00a0\u00bb35px\u00a0\u00bb header_6_font_size_phone=\u00a0\u00bb22px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3>Des visuels impactants et engageants<\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><b>Visuels fixes et anim\u00e9s<\/b><span style=\"font-weight: 400;\"> illustrant des hommes dans des moments du quotidien, faisant \u00e9cho aux comp\u00e9tences requises dans ces m\u00e9tiers.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><b>D\u00e9ploiement sur plusieurs canaux<\/b><span style=\"font-weight: 400;\"> : r\u00e9seaux sociaux (Facebook, Instagram, LinkedIn) avec des campagnes payantes cibl\u00e9es et <\/span><b>affichage public<\/b><span style=\"font-weight: 400;\"> pour maximiser la port\u00e9e et l\u2019engagement.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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_builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb filter_saturate=\u00a0\u00bb111%\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb width=\u00a0\u00bb97.4%\u00a0\u00bb custom_margin=\u00a0\u00bb15px|35px|5px|35px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0px|15px|0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb hover_transition_duration=\u00a0\u00bb2000ms\u00a0\u00bb hover_transition_delay=\u00a0\u00bb300ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Avec cette campagne, Plateforme Autonomie 31 et SAMBA ont relev\u00e9 un d\u00e9fi crucial : <\/span><b>transformer l\u2019image des m\u00e9tiers de l\u2019aide \u00e0 la personne et inciter de nouvelles vocations \u00e0 s\u2019engager dans un secteur d\u2019avenir<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; 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transform_styles_tablet=\u00a0\u00bb\u00a0\u00bb transform_styles_phone=\u00a0\u00bb\u00a0\u00bb border_radii=\u00a0\u00bbon|45px|45px|45px|45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb transform_styles__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb custom_margin__hover=\u00a0\u00bb|-15px||-15px|false|true\u00a0\u00bb custom_margin__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb]<\/p>\n<p><b>impressions en affichage public<\/b><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bb+ 1 000&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb body_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb body_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#fc6063&Prime; 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L\u2019enjeu ? D\u00e9construire les pr\u00e9jug\u00e9s et valoriser ces m\u00e9tiers riches de sens, notamment aupr\u00e8s des hommes en reconversion professionnelle.#CAMPAGNEDECOM #cr\u00e9ationPlateforme Autonomie 31Dans un contexte o\u00f9 les m\u00e9tiers de l\u2019aide \u00e0 la personne sont essentiels mais souffrent d\u2019un manque d\u2019attractivit\u00e9, Plateforme Autonomie 31 a souhait\u00e9 mener une campagne de sensibilisation pour encourager de nouvelles vocations. L\u2019enjeu ? D\u00e9construire les pr\u00e9jug\u00e9s et valoriser ces m\u00e9tiers riches de sens, notamment aupr\u00e8s des hommes en reconversion professionnelle.Le contextePlateforme Autonomie 31 f\u00e9d\u00e8re les principaux acteurs du secteur de l\u2019aide \u00e0 la personne en Haute-Garonne. Pourtant, ces professions, pourtant indispensables \u00e0 l\u2019accompagnement des publics en perte d\u2019autonomie, rencontrent des difficult\u00e9s de recrutement. 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