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_module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb-18px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb27px|8px|0px|8px|false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb hover_transition_duration=\u00a0\u00bb700ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><b>SANA<\/b><span style=\"font-weight: 400;\"> est une marque de soins capillaires et corporels 100 % naturels, sp\u00e9cialis\u00e9e dans les poudres ayurv\u00e9diques. Elle incarne une vision respectueuse du corps et de la plan\u00e8te, port\u00e9e par des produits sobres, efficaces et h\u00e9ritiers des savoirs ancestraux.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2024\/08\/HEADER-SANA-e1724278406738.webp\u00a0\u00bb background_position=\u00a0\u00bbbottom_left\u00a0\u00bb background_enable_video_mp4=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb32px||32px||true|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; background_color_phone=\u00a0\u00bb#ffffff\u00a0\u00bb background_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb background_enable_color_phone=\u00a0\u00bbon\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_color_gradient_direction_phone=\u00a0\u00bb180deg\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#fffaec 42%|#eb5a3b 42%\u00a0\u00bb background_color_gradient_start_phone=\u00a0\u00bb#fffaec\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_color_gradient_end_phone=\u00a0\u00bb#eb5a3b\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb42%\u00a0\u00bb background_image_tablet=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2021\/03\/100singe.jpg\u00a0\u00bb background_enable_image_tablet=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background__hover_enabled=\u00a0\u00bboff|hover\u00a0\u00bb title_text=\u00a0\u00bbHEADER-SANA\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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_module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb3vw\u00a0\u00bb text_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_margin=\u00a0\u00bb17px|8px|-6px|8px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb17px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb text_text_color_tablet=\u00a0\u00bb\u00a0\u00bb text_text_color_phone=\u00a0\u00bb#02105b\u00a0\u00bb text_text_color_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb4.5vw\u00a0\u00bb text_font_size_phone=\u00a0\u00bb7.8vw\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb54px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_before=\u00a0\u00bbcontent:\u00a0\u00bb;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h1>Sana<\/h1>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb15px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-19px||50px|0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px|8px|0px|8px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb1300ms\u00a0\u00bb hover_transition_duration=\u00a0\u00bb2000ms\u00a0\u00bb hover_transition_delay=\u00a0\u00bb300ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><b>SANA<\/b><span style=\"font-weight: 400;\"> est une marque de soins capillaires et corporels 100 % naturels, sp\u00e9cialis\u00e9e dans les poudres ayurv\u00e9diques. Elle incarne une vision respectueuse du corps et de la plan\u00e8te, port\u00e9e par des produits sobres, efficaces et h\u00e9ritiers des savoirs ancestraux.<\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2022\/07\/SANA_vitrine.jpg\u00a0\u00bb alt=\u00a0\u00bbSANA vitrine\u00a0\u00bb title_text=\u00a0\u00bbClassCode_04&Prime; disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Le contexte<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb15px||89px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Les soins capillaires et corporels regorgent aujourd\u2019hui d\u2019offres multiples, mais peu de marques s\u2019engagent r\u00e9ellement sur la naturalit\u00e9 des ingr\u00e9dients, la simplicit\u00e9 des formules et le respect de l\u2019\u00e9quilibre du corps. Pourtant, <\/span><b>de plus en plus de personnes recherchent des alternatives naturelles, saines et \u00e9thiques<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>SANA<\/b><span style=\"font-weight: 400;\"> est n\u00e9e de cette exigence et d\u2019un besoin partag\u00e9 : celui de proposer des produits bruts, accessibles et profond\u00e9ment respectueux du vivant. Mais pour exister face \u00e0 des acteurs bien install\u00e9s, la marque devait <\/span><b>clarifier son positionnement, affirmer sa singularit\u00e9 et structurer l\u2019ensemble de sa communication<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>SAMBA a \u00e9t\u00e9 sollicit\u00e9e pour accompagner la fondatrice dans la cr\u00e9ation de la marque, <\/b><span style=\"font-weight: 400;\">du nom jusqu\u2019\u00e0 la strat\u00e9gie de lancement.<\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb70px||40px||false|false\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Les objectifs<\/h2>[\/et_pb_text][dsm_content_timeline dsm_timeline_style=\u00a0\u00bbleft\u00a0\u00bb dsm_responsive_style=\u00a0\u00bbselect\u00a0\u00bb dsm_tree_animation=\u00a0\u00bbon\u00a0\u00bb dsm_pointer_bg_color=\u00a0\u00bb#f34537&Prime; dsm_pointer_active_bg_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_pointer_icon_color=\u00a0\u00bb#00925a\u00a0\u00bb dsm_pointer_active_icon_color=\u00a0\u00bb#801d1a\u00a0\u00bb dsm_tree_bg_color=\u00a0\u00bb#f34537&Prime; dsm_tree_active_bg_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_card_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|25px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<p><span style=%22font-weight: 400;%22>D\u00e9finir une <\/span><b>identit\u00e9 de marque forte<\/b><span style=%22font-weight: 400;%22>, align\u00e9e avec les valeurs de naturalit\u00e9, de sobri\u00e9t\u00e9 et de sororit\u00e9<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb content_text_align=\u00a0\u00bbleft\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|||-40px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<p><span style=%22font-weight: 400;%22>Cr\u00e9er un <\/span><b>nom, un univers visuel et des outils<\/b><span style=%22font-weight: 400;%22> coh\u00e9rents avec ce positionnement<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|0px||22px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<p><span style=%22font-weight: 400;%22>Lancer un <\/span><b>site e-commerce <\/b><span style=%22font-weight: 400;%22>con\u00e7u comme une ressource p\u00e9dagogique autant qu\u2019une boutique<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb content_text_align=\u00a0\u00bbleft\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|||-40px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<ul><\/ul>\n<p><span>D\u00e9ployer une <\/span><b>strat\u00e9gie de contenu et de pr\u00e9sence digitale<\/b><span> sur les r\u00e9seaux sociaux, les newsletters et via des partenariats<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb content_text_align=\u00a0\u00bbleft\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|||-40px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<p><span style=%22font-weight: 400;%22>Accompagner la fondatrice dans la construction d\u2019une <\/span><b>marque incarn\u00e9e et experte<\/b><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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_module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-25px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Notre r\u00f4le<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||45px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><b>SAMBA a accompagn\u00e9 SANA dans l\u2019\u00e9mergence d\u2019une marque singuli\u00e8re<\/b><span style=\"font-weight: 400;\">, des fondations strat\u00e9giques jusqu\u2019au d\u00e9ploiement op\u00e9rationnel de tous les outils de communication. Un projet men\u00e9 main dans la main avec la fondatrice, pour faire \u00e9merger une identit\u00e9 sinc\u00e8re, impactante et align\u00e9e avec les valeurs du soin naturel.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>Strat\u00e9gie de marque &#038; Naming<span style=\"font-weight: 400;\"> :<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accompagnement strat\u00e9gique pour poser les fondations de la marque : valeurs, mission, promesses, cibles, singularit\u00e9 et valeur ajout\u00e9e<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ation du nom <\/span><b>SANA<\/b><span style=\"font-weight: 400;\">,\u00a0 court, \u00e9vocateur et international. Il sugg\u00e8re le soin, la sant\u00e9, la simplicit\u00e9, et porte une promesse naturelle forte qui incarne \u00e0 la fois l\u2019expertise, la sobri\u00e9t\u00e9 et l\u2019ancrage personnel de la fondatrice<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>Cr\u00e9ation de l\u2019identit\u00e9 visuelle<span style=\"font-weight: 400;\"> :<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conception du logo, de la charte graphique compl\u00e8te et des d\u00e9clinaisons print et digitales : <\/span><span style=\"font-weight: 400;\">un univers graphique chaleureux, dynamique et authentique qui permet \u00e0 SANA d\u2019avoir une place \u00e0 part dans le monde des cosm\u00e9tiques bio et naturels<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9alisation des supports de marque : carte de visite, packaging, templates r\u00e9seaux sociaux, \u00e9l\u00e9ments presse en coh\u00e9rence avec la d\u00e9marche \u00e9co-responsable de la marque<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb filter_brightness=\u00a0\u00bb115%\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||30px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>Site web &#038; e-boutique<span style=\"font-weight: 400;\"> :<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conception d\u2019un site multilingue structur\u00e9 en 4 espaces : la marque, un espace ressource, un blog autour de la cosm\u00e9tique ayurv\u00e9dique, une e-boutique fluide, optimis\u00e9e pour le SEO et la conversion<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cr\u00e9ation d\u2019un <\/span><b>espace ressource<\/b><span style=\"font-weight: 400;\"> autour des poudres naturelles : fiches produits, tutoriels, recettes, cures<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li><span style=\"font-weight: 400;\">D\u00e9veloppement de <\/span><b>fiches produits cr\u00e9atives, p\u00e9dagogiques et diff\u00e9renciantes<\/b><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Int\u00e9gration d\u2019outils e-commerce : relance panier abandonn\u00e9, r\u00e9colte d\u2019avis, codes promo, SEO optimis\u00e9<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>Strat\u00e9gie de contenu &#038; lancement digital<span style=\"font-weight: 400;\"> :<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9laboration d\u2019une ligne \u00e9ditoriale et d\u2019un <\/span><b>calendrier de publication pour blog, newsletter et r\u00e9seaux sociaux <\/b><span style=\"font-weight: 400;\">avec un ton \u00e0 la fois doux, incarn\u00e9 et expert<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pr\u00e9paration du lancement sur Instagram, Facebook et YouTube, avec une strat\u00e9gie de reprise de comptes existants<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mise en place d\u2019un <\/span><b>groupe Facebook d\u00e9di\u00e9 aux poudres ayurv\u00e9diques naturelles<\/b><span style=\"font-weight: 400;\"> pour f\u00e9d\u00e9rer une communaut\u00e9<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>Relations presse &#038; influence<span style=\"font-weight: 400;\"> :<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9daction et diffusion d\u2019un <\/span><b>communiqu\u00e9 de presse de lancement<\/b><span style=\"font-weight: 400;\">, puis d\u2019un <\/span><b>press kit th\u00e9matique saisonnier <\/b><span style=\"font-weight: 400;\">pour engager des journalistes et influenceurs sensibles \u00e0 la beaut\u00e9 naturelle, \u00e0 l\u2019ayurveda et \u00e0 la slow cosm\u00e9tique<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programmation de <\/span><b>partenariats influenceurs<\/b><span style=\"font-weight: 400;\"> (placements de produits, guest posts, tests, etc.)<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">SANA est un exemple de projet global, o\u00f9 la strat\u00e9gie de marque, le digital et le contenu se rejoignent pour faire na\u00eetre une marque utile, sinc\u00e8re et \u00e0 impact.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-20px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb76%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Les r\u00e9sultats<\/h2>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||0px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Une <\/span><b>identit\u00e9 forte, diff\u00e9renciante et coh\u00e9rente<\/b><span style=\"font-weight: 400;\">, incarn\u00e9e par la fondatrice<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un <\/span><b>site structur\u00e9<\/b><span style=\"font-weight: 400;\"> et pens\u00e9 comme un <\/span><b>espace ressource autant qu\u2019un e-shop<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Une <\/span><b>ligne \u00e9ditoriale claire et activable<\/b><span style=\"font-weight: 400;\"> sur l\u2019ensemble des canaux digitaux<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une <\/span><b>strat\u00e9gie de<\/b> <b>lancement compl\u00e8te<\/b><span style=\"font-weight: 400;\">, avec strat\u00e9gie SEO, activation de campagnes Google Ads, influence et newsletters<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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Elle incarne une vision respectueuse du corps et de la plan\u00e8te, port\u00e9e par des produits sobres, efficaces et h\u00e9ritiers des savoirs ancestraux.#IDENTIT\u00c9DEMARQUE #STRAT\u00c9GIEDECOMSanaSANA est une marque de soins capillaires et corporels 100 % naturels, sp\u00e9cialis\u00e9e dans les poudres ayurv\u00e9diques. Elle incarne une vision respectueuse du corps et de la plan\u00e8te, port\u00e9e par des produits sobres, efficaces et h\u00e9ritiers des savoirs ancestraux. Le contexteLes soins capillaires et corporels regorgent aujourd\u2019hui d\u2019offres multiples, mais peu de marques s\u2019engagent r\u00e9ellement sur la naturalit\u00e9 des ingr\u00e9dients, la simplicit\u00e9 des formules et le respect de l\u2019\u00e9quilibre du corps. Pourtant, de plus en plus de personnes recherchent des alternatives naturelles, saines et \u00e9thiques. SANA est n\u00e9e de cette exigence et d\u2019un besoin partag\u00e9 : celui de proposer des produits bruts, accessibles et profond\u00e9ment respectueux du vivant. Mais pour exister face \u00e0 des acteurs bien install\u00e9s, la marque devait clarifier son positionnement, affirmer sa singularit\u00e9 et structurer l\u2019ensemble de sa communication. SAMBA a \u00e9t\u00e9 sollicit\u00e9e pour accompagner la fondatrice dans la cr\u00e9ation de la marque, du nom jusqu\u2019\u00e0 la strat\u00e9gie de lancement.Les objectifs<div class=\"et_pb_module dsm_content_timeline dsm_content_timeline_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dsm-content-timeline-items-wrapper dsm-\u00bbleft\" data-tree-animation=\"\u00bbon\" data-tree-animation-tablet=\"\" data-tree-animation-phone=\"\" data-image_lightbox=\"off\">\n\t\t\t<div class=\"dsm-content-timeline-tree\">\n\t\t\t\t\n\t\t\t<\/div>\n\t\t   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