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_module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb-15px||2%||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb27px|8px|0px|8px|false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb hover_transition_duration=\u00a0\u00bb700ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">R\u00e9seau r\u00e9gional des cin\u00e9mas d\u2019art et essai en Occitanie, <\/span><b>CINEPHILAE<\/b><span style=\"font-weight: 400;\"> apporte, au travers d&rsquo;actions mutualis\u00e9es, un appui au d\u00e9veloppement culturel et une animation du territoire. 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_module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font=\u00a0\u00bb|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#02105b\u00a0\u00bb text_font_size=\u00a0\u00bb3vw\u00a0\u00bb text_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_font=\u00a0\u00bbMulish|800|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbleft\u00a0\u00bb header_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_margin=\u00a0\u00bb17px|8px|-6px|8px|false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb17px||40px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb animation_direction=\u00a0\u00bbright\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; text_text_color_tablet=\u00a0\u00bb\u00a0\u00bb text_text_color_phone=\u00a0\u00bb#02105b\u00a0\u00bb text_text_color_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb4.5vw\u00a0\u00bb text_font_size_phone=\u00a0\u00bb7.8vw\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb1.3em\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.4em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb47px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_before=\u00a0\u00bbcontent:\u00a0\u00bb;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<h1>CINEPHILAE<\/h1>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb15px||-2px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-19px||50px|0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px|8px|0px|8px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb1300ms\u00a0\u00bb hover_transition_duration=\u00a0\u00bb2000ms\u00a0\u00bb hover_transition_delay=\u00a0\u00bb300ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">R\u00e9seau r\u00e9gional des cin\u00e9mas d\u2019art et essai en Occitanie, <\/span><b>CINEPHILAE<\/b><span style=\"font-weight: 400;\"> apporte, au travers d&rsquo;actions mutualis\u00e9es, un appui au d\u00e9veloppement culturel et une animation du territoire. L\u2019association f\u00e9d\u00e8re les salles ind\u00e9pendantes autour de valeurs communes : exigence artistique, ancrage local et diversit\u00e9 des regards.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/agence-samba.com\/wp-content\/uploads\/2025\/10\/mockup-cinephilae-1.jpg\u00a0\u00bb title_text=\u00a0\u00bbmockup-cinephilae\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb scroll_vertical_motion_enable=\u00a0\u00bbon\u00a0\u00bb scroll_vertical_motion=\u00a0\u00bb0|50|50|100|0.5|0|-0.5&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Le contexte<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb custom_margin=\u00a0\u00bb15px||89px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><span style=\"font-weight: 400;\">Pendant plus de 40 ans, l\u2019association a port\u00e9 le nom d\u2019<\/span><b>ACREAMP<\/b><span style=\"font-weight: 400;\">, un acronyme devenu peu lisible pour les partenaires et le public. L\u2019association a donc ressenti la n\u00e9cessit\u00e9 <\/span><b>de se r\u00e9inventer et de marquer un nouvel \u00e9lan<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce changement de cap passait par <\/span><b>une nouvelle identit\u00e9, plus accessible, \u00e9vocatrice et f\u00e9d\u00e9ratrice<\/b><span style=\"font-weight: 400;\">, pour mieux incarner la mission de l\u2019association et renforcer la reconnaissance du r\u00e9seau aupr\u00e8s des adh\u00e9rents, partenaires et institutions.<\/span><\/p>[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb70px||40px||false|false\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Les objectifs<\/h2>[\/et_pb_text][dsm_content_timeline dsm_timeline_style=\u00a0\u00bbleft\u00a0\u00bb dsm_responsive_style=\u00a0\u00bbselect\u00a0\u00bb dsm_tree_animation=\u00a0\u00bbon\u00a0\u00bb dsm_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_pointer_bg_color=\u00a0\u00bb#3bf7c2&Prime; dsm_pointer_active_bg_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_pointer_icon_color=\u00a0\u00bb#3bf7c2&Prime; dsm_pointer_active_icon_color=\u00a0\u00bb#f3ff52&Prime; dsm_tree_bg_color=\u00a0\u00bb#3bf7c2&Prime; dsm_tree_active_bg_color=\u00a0\u00bb#02105B\u00a0\u00bb dsm_card_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|25px|false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<p><b><span style=%22font-weight: 400;%22>Imaginer un <\/span>nouveau nom<span style=%22font-weight: 400;%22> incarnant l\u2019univers du cin\u00e9ma et la force du r\u00e9seau<\/span><\/b><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb content_text_align=\u00a0\u00bbleft\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|||-40px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<p><span style=%22font-weight: 400;%22>Cr\u00e9er une <\/span><b>identit\u00e9 visuelle forte et coh\u00e9rente<\/b><span style=%22font-weight: 400;%22>, d\u00e9clinable sur tous les supports<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|0px||22px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<p><span style=%22font-weight: 400;%22>R\u00e9affirmer le positionnement culturel et territorial de <\/span><span style=%22font-weight: 400;%22>CINEPHILAE<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb content_text_align=\u00a0\u00bbleft\u00a0\u00bb content_text_color=\u00a0\u00bb#02105B\u00a0\u00bb opposite_text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_color=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb-55px|||-40px|false|false\u00a0\u00bb border_color_all=\u00a0\u00bb#FFA33E\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb parent_header_level=\u00a0\u00bbh4&Prime;][\/dsm_content_timeline_child][dsm_content_timeline_child dsm_use_icon_image=\u00a0\u00bboff\u00a0\u00bb dsm_content=\u00a0\u00bb<p><span style=%22font-weight: 400;%22>Accompagner le lancement de cette nouvelle identit\u00e9 aupr\u00e8s des diff\u00e9rentes cibles : cin\u00e9mas adh\u00e9rents, prospects, partenaires, institutions<\/span><\/p>\u00a0\u00bb dsm_horizontal_alignment=\u00a0\u00bbleft\u00a0\u00bb dsm_opposite_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb dsm_opposite_padding=\u00a0\u00bb81px||||false|false\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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_module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||25px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-25px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h2>Notre r\u00f4le<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||45px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p><b>SAMBA a accompagn\u00e9 <\/b><b>CINEPHILAE <\/b><b>dans la refonte compl\u00e8te de son identit\u00e9<\/b><span style=\"font-weight: 400;\">, de la recherche de nom \u00e0 la strat\u00e9gie de lancement, en passant par la conception des supports de communication.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<h3>Naming et repositionnement<span style=\"font-weight: 400;\"> :<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Animation d\u2019un <\/span><b>brainstorming<\/b><span style=\"font-weight: 400;\"> avec les clients pour faire \u00e9merger l\u2019ADN de l\u2019association, donnant vie \u00e0 un moodboard<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proposition de noms fond\u00e9s sur les valeurs, la mission et l\u2019univers du cin\u00e9ma<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li><span style=\"font-weight: 400;\">Validation de <\/span><b>CINEPHILAE<\/b><span style=\"font-weight: 400;\"> : un nom po\u00e9tique, accessible et \u00e9vocateur de lien en r\u00e9sonance avec les valeurs port\u00e9es : <\/span><b>diversit\u00e9 culturelle, transmission, ancrage territorial <\/b><span style=\"font-weight: 400;\">\u00a0au service d\u2019un cin\u00e9ma ind\u00e9pendant et vivant. Con\u00e7u comme un mot-valise, il associe :<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><strong>\u2192\u00a0<\/strong><b>CINE<\/b><span style=\"font-weight: 400;\">, pour le <\/span><b>cin\u00e9ma<\/b><span style=\"font-weight: 400;\">, c\u0153ur de l\u2019action et du projet,<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p style=\"padding-left: 40px;\">\u2192 <b>PHIL<\/b><span style=\"font-weight: 400;\">, du grec <\/span><i><span style=\"font-weight: 400;\">philos<\/span><\/i><span style=\"font-weight: 400;\">, qui signifie <\/span><b>amour<\/b><span style=\"font-weight: 400;\">, pour souligner une cin\u00e9philie sinc\u00e8re et exigeante,<\/span><\/p>\n<p style=\"padding-left: 40px;\">\u2192 <b>AE<\/b><span style=\"font-weight: 400;\">, pour <\/span><b>Art et Essai<\/b><span style=\"font-weight: 400;\">, en r\u00e9f\u00e9rence directe \u00e0 l\u2019identit\u00e9 et \u00e0 l\u2019engagement culturel des salles concern\u00e9es.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; 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header_3_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<h3>Cr\u00e9ation de l\u2019identit\u00e9 visuelle et des supports<span style=\"font-weight: 400;\"> :<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conception du <b>logo et de la charte graphique compl\u00e8te<\/b> (typographies, couleurs, \u00e9l\u00e9ments graphiques, d\u00e9clinaisons)<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u00e9alisation de tous les <b>supports professionnels<\/b> : cartes de visite, papier en-t\u00eate, plaquette de pr\u00e9sentation<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li><span style=\"font-weight: 400;\">R\u00e9alisation d\u2019un <\/span><b>motion design de pr\u00e9sentation<\/b><span style=\"font-weight: 400;\"> destin\u00e9 \u00e0 \u00eatre diffus\u00e9 en salle avant les projections<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Int\u00e9gration de la nouvelle charte sur le <\/span><b>site internet<\/b><span style=\"font-weight: 400;\"> de l\u2019association<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb44f7c931-27b8-4ca5-a807-b2173e575709&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime; header_3_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<h3>Strat\u00e9gie de lancement et campagne e-mailing<span style=\"font-weight: 400;\"> :<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb15px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||35px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9laboration d\u2019un <\/span><b>sc\u00e9nario de campagne d\u2019e-mailing cibl\u00e9e<\/b><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptation du discours en fonction des publics : cin\u00e9mas d\u2019art et essai (adh\u00e9rents ou prospects), partenaires, institutions<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; text_text_color=\u00a0\u00bb#02105B\u00a0\u00bb header_6_font=\u00a0\u00bb|||on|||||\u00a0\u00bb header_6_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb-32px||30px||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-32px||20px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_delay=\u00a0\u00bb250ms\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production de contenus valorisant l\u2019histoire de l\u2019association, ses apports, ses actions pass\u00e9es et ses perspectives<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; 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L\u2019association f\u00e9d\u00e8re les salles ind\u00e9pendantes autour de valeurs communes : exigence artistique, ancrage local et diversit\u00e9 des regards.#STRAT\u00c9GIEDECOMCINEPHILAER\u00e9seau r\u00e9gional des cin\u00e9mas d\u2019art et essai en Occitanie, CINEPHILAE apporte, au travers d&rsquo;actions mutualis\u00e9es, un appui au d\u00e9veloppement culturel et une animation du territoire. L\u2019association f\u00e9d\u00e8re les salles ind\u00e9pendantes autour de valeurs communes : exigence artistique, ancrage local et diversit\u00e9 des regards.Le contextePendant plus de 40 ans, l\u2019association a port\u00e9 le nom d\u2019ACREAMP, un acronyme devenu peu lisible pour les partenaires et le public. L\u2019association a donc ressenti la n\u00e9cessit\u00e9 de se r\u00e9inventer et de marquer un nouvel \u00e9lan. Ce changement de cap passait par une nouvelle identit\u00e9, plus accessible, \u00e9vocatrice et f\u00e9d\u00e9ratrice, pour mieux incarner la mission de l\u2019association et renforcer la reconnaissance du r\u00e9seau aupr\u00e8s des adh\u00e9rents, partenaires et institutions.Les objectifs<div class=\"et_pb_module dsm_content_timeline dsm_content_timeline_0 et_animated\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dsm-content-timeline-items-wrapper dsm-left\" data-tree-animation=\"on\" data-tree-animation-tablet=\"\" data-tree-animation-phone=\"\" data-image_lightbox=\"off\">\n\t\t\t<div class=\"dsm-content-timeline-tree\">\n\t\t\t\t<div class=\"dsm-content-timeline-tree-progress\"><\/div>\n\t\t\t<\/div>\n\t\t   \n\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"dsm-content-timeline-item-wrapper dsm_content_timeline_child_0\">\n\t\t\t\t\n\t\t\t\t<div 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